Should You Use Nofollow Links For SEO

Should You Use Nofollow Links For SEO

Last Edited September 25, 2023 by Garenne Bigby in Search Engine Optimization

A Nofollow link is an HTML attribute that tells search engines not to follow the link to its destination. This means that search engines will not consider the linked page a factor in their rankings. An example of a Nofollow link is when a blog author links to a sponsored post on their site but wants to clarify to search engines that they are not endorsing the product. By adding the Nofollow attribute to the link, the search engine will not give the linked site any SEO credit for the link.

Nofollow Links and SEO

Nofollow vs. Dofollow

There is a difference between Nofollow links and Dofollow links. While Nofollow links have an HTML attribute that instructs search engines not to follow the link to its destination, Dofollow links do not have this attribute. This means that search engines consider the linked page a factor in their search rankings for Dofollow links. Unlike Nofollow links, Dofollow links pass on SEO credit to the linked site. Therefore, if you want to improve your search engine rankings, it's better to get Dofollow links from relevant and authoritative websites.

Nofollow Links and SEO

In search engine optimization (SEO), the use of nofollow links has been a topic of debate for many years. While some believe that nofollow links have no impact on SEO, others argue that they can still be helpful in certain situations. So, should you use nofollow links for SEO? Let's take a closer look.

First, it's essential to understand what a nofollow link is. When a website adds a nofollow tag to a link, it tells search engines not to follow that link. This means that the link will not pass any "link juice" to the linked page, which won't help the related page rank higher in search results. To prevent spam, nofollow links are often used for sponsored content, user-generated content, and comment sections.

One argument against using nofollow links for SEO is that they need to provide a direct benefit in improving a website's search engine rankings. However, there are still several reasons why you should use nofollow links.

Linking to low-quality or spammy websites

For one, using nofollow links can help prevent your website from being penalized for linking to low-quality or spammy websites. If you have a blog or other user-generated content on your website, you might not have control over the links users include in their comments. Adding a nofollow tag to those links can prevent your website from being associated with spammy or low-quality content.

Over-optimization of Content

Another reason to use nofollow links is to avoid over-optimization. If you have too many outbound links on your website that are followed by search engines, it can look like you are trying to manipulate search rankings. By including a mix of followed and no-followed links, you can demonstrate that you are linking to other websites for legitimate reasons and not just to manipulate search rankings.

Protect your Websites Reputation

Finally, using nofollow links can also be a way to protect your website's reputation. If you link to a controversial or potentially offensive webpage, you might not want to be associated with that content. By using a nofollow tag, you can prevent your website from being associated with that content in the eyes of search engines.

In conclusion, while nofollow links may not directly impact a website's search engine rankings, they can still be helpful in certain situations. If you want to prevent your website from being associated with low-quality or spammy content, avoid over-optimization, or protect your website's reputation, using nofollow links can be a good strategy. However, it's essential to use them strategically and not rely on them as a sole SEO tactic.

Garenne Bigby
Author: Garenne BigbyWebsite:
Founder of DYNO Mapper and Former Advisory Committee Representative at the W3C.


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