The User Experience Blog for Website Architecture Planning

The User Experience Blog for Website Architecture Planning

The Difference Between a Key Performance Indicator (KPI) and a Key Metric

Understanding the terms behind tracking the development, function, and usability of digital content has become streamlined using the two categories of Key Metrics and Key Performance Indicators. While they are similar in the general sense that they provide information outlining site success, they have different elements that impact how that information is processed. A Key Metric is part of a whole that contributes to the Key Performance Indicator (KPI). By using both data sets, an organization can not only see where they are succeeding in their business but also in what areas they are coming up short.

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What is Conversion Rate Optimization (CRO)? April 19, 2018 by Garenne Bigby

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the process of using analytics and user feedback to increase the number of active visitors to a website. It is used to improve key performance indicators (KPIs) or metrics, with the sole intention of getting users to actively take part; whether by filling out forms, making a purchase, or registering. CRO helps you to understand how visitors use your site—what they do and what is preventing them from "going all the way". In other words, it helps creates valuable conversions.

Conversion rate optimization tells you what a user wants when they visit your site and then give it to them. The process takes many forms. It can mature simply by placing your call-to-action where there is heavy traffic or just making it more eye-catching. It can also mean removing complicated steps from your conversion funnel that can hinder success.

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Duplicate Content Issues Hurting Your SEO April 18, 2018 by Garenne Bigby

Duplicate Content Issues Hurting Your SEO

You have probably heard that you shouldn’t have duplicate content, but have you ever wondered why? Chances are you have heard that it is bad for SEO, but you haven’t really been given a thorough explanation as to why. It is hard to adjust your content to meet certain needs if you don’t even understand what duplicate content is, let alone how it is negatively affecting your SEO. By understanding the effects duplicate content can have on your SEO, you can make necessary adjustments to improve your material.

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Roles and Responsibilities of Web Teams April 17, 2018 by Garenne Bigby

Roles and Responsibilities of Web Teams

Web teams are made up of a diverse group of people who all contribute their skills in multiple avenues. Each person has a different role that combines with the others to work toward a common goal.  The goal of a web team is generally to bridge the gap between innovative and new digital products with unfamiliar audiences. Before any products or digital services can be offered, the web team must make edits and check for quality.

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Top 10 Backlink Checker Tools for SEO April 15, 2018 by Garenne Bigby

Top 10 Backlink Checker Tools for SEO

Marketing your website for free can be possible if you have a high search visibility. Having good backlinks is a great way to get a higher rank when it comes to SEO. There are many factors that can have an impact on a website’s SEO, and backlinks are an important one. Backlinks are when one site links to another site. If a website has a link that leads visitors to your website, this can help you to get a higher ranking in SEO.

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