The User Experience Blog for Website Architecture Planning

The User Experience Blog for Website Architecture Planning

What is E-A-T and Why is it Important for SEO? September 5, 2019 by Garenne Bigby

What is E-A-T and Why is it Important for SEO?

In an ever-evolving world, technology is rapidly advancing, and competition is becoming fiercer than it has ever been. Producing relevant content that shows up in top searches becomes harder and harder. Furthermore, a recent broad core algorithm update has been released and implemented by Google that ensures relevant and highly ranked content is being more readily accessible for users.

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Accessibility Testing: Why Manual Testing Is Required

The process of testing your website to ensure it is fully accessible to all users is a lot of work. In fact, you might be tempted to use a few automated accessibility testing tools and call it a day. While there are quite a few fantastic automated accessibility testing tools that can catch issues, they won’t catch absolutely everything you need to find. They do an excellent job at catching issues that are programmatic, but they’re not an end-all-be-all solution. Your users are ultimately human beings, which means they’ll experience any given website differently than a computer will. Therefore, part of your routine when it comes to accessibility testing needs to involve real people who know what they’re looking for.

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Top 30 On-Page SEO Tips for Search Visibility August 13, 2019 by Garenne Bigby

Top 30 On-Page SEO Tips for Search Visibility

When you’re trying to optimize your website for the search engines, you might feel overwhelmed at the amount of advice there is out there regarding on-page and off-page SEO. Chances are, you already have a few keywords in mind that you want your website to rank for, so what needs to be done to make sure you show up on the first page of the search results? Fortunately, ranking for the keywords you have in mind is easier than you might think. It takes a bit of hard work and effort, but once you understand the basics, you’ll be able to ensure greater search visibility.

Let’s start with exactly what on-page SEO is. Essentially, on-page SEO refers to the practice of optimizing individual web pages with the goal of ensuring those web pages rank higher in search engines. While off-page SEO refers to activities and/or things you do outside of your website, such as links and other external signals, on-page SEO refers to activities and/or things you do inside your website, such as changing the content or HTML code of a page.

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Crawlability vs. Indexability: The Affect on SERP Rankings

Nowadays, businesses are much more aware of the vital role SEO plays in helping them be found online. However, a number of factors can define how SEO-friendly any given website will be for web crawlers, and for a lot of people, all of these factors can get confusing and overwhelming. In an effort to break things down, we’ll look at two important factors that are often overlooked: crawlability and indexability. So what is crawlability? What about indexability? Let’s start by reviewing how search engines actually discover pages on the web, in order to gain a better understanding of these two terms. 

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United States Web Accessibility Laws July 9, 2019 by Garenne Bigby

United States Web Accessibility Laws

The internet enables us to access information, financial institutions, stores, education, and much more in the form of audio, text, video, and other formats. It’s an incredibly useful tool that many of us rely on in our day-to-day lives, whether we’re using it personally or professionally. We depend on the Internet to give us virtually infinite amounts of data — allowing us to make decisions, collaborate together, and stay in touch with those who are important to us. In a sense, the Internet acts as a portal to all of the knowledge we, as a collective society, have. But often, the Internet remains restricted or dependent on assistive technologies for persons with disabilities to take advantage of it. This is why it’s essential for businesses to ensure web accessibility for everyone, including those with disabilities. 

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