When you are a brand that has a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these metrics so that they best fit your brand and website. There are so many different ways that a website can increase their rates of retention and conversion, but prior to taking on the endeavor you must figure out which specific metrics it is that you are trying to improve for your brand. Use this as a guide to help you determine which metrics are the most important to track. You will find most of these metrics in the Audience section within the dashboard of Google Analytics, along with other metrics that aid you in tracking your website traffic. When you proceed armed with this knowledge, there will be nothing stopping you from growing your website in the way that is best for your brand.Read more
The unthinkable has happened. Your web site has been hacked. What do you do? Where do you start? Do not worry. All's not lost, and you will be able to bounce back. Every day, hundreds of sites face the same predicament, and many are able to get back to their original glory. All you need to do is follow the below steps, and all will be alright in the end.Read more
Search engine optimization is a great way to drive traffic to your website for very little financial cost. As a whole, great SEO will work while you are sleeping, but often times what might seem like a good idea to a novice is actually a huge mistake that might actually be violating Google's Webmaster Guidelines. Take a look at these completely avoidable mistakes so that you can make the best decisions possible regarding your content and it's success.Read more
When it comes to Search Engine Optimization (SEO) terminology, it can sometimes feel like you are reading a foreign language. If you are not a tech person, some of the words can seem odd and completely foreign to you, but once you learn the tricks of the trade, you will be speaking the lingo in no time.Read more
It is vital to increase your conversion rates in order to have a high sales volume and successful business. Many times it is just a small tweak in an established machine that will produce significant improvements among conversion rates. Pair many small changes with a few large tweaks and you can rest assured that your conversion rates will show dramatic results.Read more
A sitemap is a file that contains a list of pages on a website, to allowing web crawlers like Googlebot to crawl a website. Many web crawlers are able to explore and discover all files on a website, but with the help of a sitemap a crawler can gather metadata about the site. This metadata will tell how often information on the page changes, indicating how often the web page should be crawled. It will also show the details about content that would be hard for a search engine to analyze—like file descriptions for images or videos. Google's Search Console allows you to view, add, and test out sitemaps.Read more
It is highly likely that your business is facing a challenge with content. It could be a layout that hides important information, or a navigation arrangement that does not support customer services or purchases. Useful content may be buried too soon after it is posted before you are able to maximize its true potential. Or, less successful content does not become archived quick enough and ends up irrelevant to the audience but stays prominent on the website. These types of content problems are not only hard on you personally, but they become hard on your brand financially. Choosing to complete a content inventory is vital as a preliminary step to take control of the existing burden of current content, and will allow your brand to implement a content strategy that is influential.Read more
Productivity tools are an essential part of completing a successful website redesign. Some individuals might think that the task of redesigning their website means simply giving it a facelift—this is not the case. Doing this will cause an array of problems. It is essential for the webmaster to know the content that makes up the website and how it performs, as well as how to proceed with new content going forward. Visual sitemaps, content inventories, content audits, Google Analytics, and content planning tools are made to assist with discovering the meat of a website, and translating what you should do with it.Read more
Bing is the second most powerful search engine after Google. In as much as most people pay close attention to everything Google, using Bing can go a long way in ensuring that your content attains more exposure, attracts more traffic and ranks better in the search engines. If you are yet to create a sitemap for Bing, now is the time so long as your CMS or site can handle it. Alternatively, you can install any of the available sitemap plugins that will take care of all the technicalities for you. In fact, you are always free to use a sitemap generator for this purpose.Read more
Marketing your business is a necessity when it comes to long-term growth and vitality. Marketing encompasses all types of media, ranging from social media to email and blogging. Understanding the terms surrounding content marketing is a must. We have compiled a list of marketing terms you need to know from A to Z.Read more
Running a website today is not only a time-consuming affair, but also a complex one. You have to think about the latest strategies to beat the raging competition, churn out tons of content on a daily or weekly basis and implement a myriad of SEO strategies. Webmasters have a demanding job to do; ensuring that their content is indexed, realize higher search engines rankings, users find the required information, among others. It is for these, and many other reasons that website owners are encouraged to create sitemaps to directly notify Google about various changes the website undergoes and ensure that the new or modified content is crawled and indexed.Read more
You have spent hours or days designing your site, or have it done professionally at a hefty cost by an expert web designer. You have then invested heavily to craft unique content and you cannot just wait to deliver your content to the world and share your experiences, products, services, or whatever information you have in mind. Days fly by and you don’t receive visitors to your website-days may translate into months, and you are almost giving up. You are wondering what might be wrong, the answer is simple; you site or content has not been indexed.Read more
A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.
Content duplication can transpire in a number of ways:
In previous articles we’ve talked about content marketing and auditing tools, DYNO Mapper’s Google analytics integration features and how sitemap tools can make your life much easier. We are going to take things a bit further in this article and talk about how analytics and content audits go hand in hand. Most people don’t realize that they can use analytics for content auditing purposes, but by utilizing your analytics data you will have the ability to rise to the top with fantastic content for search engines andvisitors.Read more
If you are like many website owners, you've worked extremely hard on your SEO to make sure that your site ranks—and ranks well—in the search engines. Maybe you spent hundreds of man hours on SEO efforts or even hundreds of dollars on a professional SEO agency to provide you with exceptional results. With that said, when it comes time to redesign your website the last thing you want is for all of your hard work to be affected negatively.Read more
Having a great URL structure might seem like an obvious move in regards to SEO, but so often it is overlooked. URLs are really the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it's more about doing these things where you can so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both.Read more
Sitemaps play two main roles; improve user experience and ensures that your content is indexed by the search engines. This means that both web visitors and search engine spiders can find your site’s content, which is very important for search engines optimization. Having the links to all pages in a site in just a single page also ensures that you keep your site organized and also serve your visitors to the best of your website's ability. To realize this, you have to ensure that you create a sitemap that meets all the requirements.Read more
WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL. Wordpress is by far the most popular CMS system being used to create websites online. It was used by more than 23% of the top 10 million websites as of January 2015 and remains the most popular blogging system used on the web.
Drupal is is a free and open-source content-management framework written in PHP and distributed under the GNU General Public License. With a community of over 31,000 developers, Drupal has become the standard for sophisticated open source web build and is trusted by corporate, political, and government websites.
Joomla is a free and open-source content management system (CMS) for publishing web content. Joomla is the second most widely used content management system online after Wordpress. It has been downloaded over 50 million times and has one of the larges free and commercial extension directories available for open source CMS systems.
DYNO Mapper can create plugins that will authenticate with your open source or commercial CMS sytem. If your CMS is not on our list of supported systems, just reach out to us and we will create a plugin that will allow DYNO Mapper to crawl the pages that are password protected and not accessible using other visual sitemap generators.
Creating an XML or HTML sitemap is no longer a hassle. There are many sitemap generators and plugins that you can always use. However, unless properly formatted and submitted appropriately, you risk encountering a number of errors. This article explains some of the most common errors and how to solve them for successful submission of sitemaps to Google webmaster tools. Upon successfully fixing the errors, you should resubmit the sitemap.Read more
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