Marketing your website for free can be possible if you have a high search visibility. Having good backlinks is a great way to get a higher rank when it comes to SEO. There are many factors that can have an impact on a website’s SEO, and backlinks are an important one. Backlinks are when one site links to another site. If a website has a link that leads visitors to your website, this can help you to get a higher ranking in SEO.

When search engines are looking at backlinks there are three essential aspects they look for.

• One factor is the number of backlinks a website gets.  Along with this factor, they also look at how many a website has gotten over time. When Google is looking at this factor, they want to make sure the backlinks are genuine, and a company owner is not just paying people to like the website.

• The second factor is how relatable the links are to the article or website that has a backlink to another site.

• Lastly, they look at the sites that have the backlinks to see what their domain authority ranking is. For example, to get a higher ranking, you would want a well-known platform like Forbes to have a backlink to your website.

These factors can help improve your ranking.

Backlinks can be in the form of URLs, images, or clickable text. By clicking on the URL, image or text, it will take the user to a different page. Backlinks are important because it is an essential factor in SEO ranking. In fact, it is the most crucial factor. The more relevant backlinks a website has, the higher score it will have when it comes to SEO. Rankings are determined by using algorithms that figure out how the linked sites are relevant to each other. Sites that are trusted will have links to other trusted sites, so the links are more trustworthy according to SEO.

There are some strategies you can try to get other sites to put in backlinks to your site. You can build a blog, which will help because blogs are constantly added to and updated, so there is plenty of opportunities to have backlinks that take customers back to your page. Another strategy you can use is to ask trusted customers to link to your site. By working together, you can help each other out.

Partnership badges can be sent to them so that the partner website can include your graphic somewhere on their site. Try to become partners with trusted companies that have domain authority, so the partnership can be most effective to you. Ensuring that you have high-quality content and newsworthy content on your site will get people to want to link back to the site.

Backlink Checker Tools

Backlink checker tools can help you to be aware of the links to your site and ways to improve them. Here are ten great tools that can help improve SEO rankings.

1. Moz

Moz is a backlink checker tool that can help you find opportunities to build links, break links that can be damaging to your business, and help you to understand what backlinks are out there for your site. Moz begins with an extensive link profile analysis that shows what is working and what is hurting. By figuring out what backlinks are connected to your site, it can also help to figure out if the links are beneficial or hurting your SEO ranking.

Links that are related to spam sites might hurt your ranking. Moz’s backlink research tool can assist in collecting all you need to know about your site and its backlinking to help a business keep up with the competition. Moz Pro can also help to ensure the links you already have are the most effective in improving your ranking, which will help you to increase website traffic. Moz is very easy to use and has different plan and pricing options that can be found by contacting customer service via the website. Moz will help you to clean up your link profile, so that you are getting the most out of the links you have and can find opportunities to build new links.

2. Monitor Backlinks

Monitor Backlinks is a free tool that allows you to figure out what are the best backlinks connected to a domain. When the report comes back, the backlinks are sorted from strongest to weakest, which is very helpful information. Just by copying and pasting a URL into the text box, the report will be generated. This makes it incredibly easy to use for anyone, no matter their level of experience with backlinking. While all free options have some limitations, there are paid plans offered by Monitor Backlinks if more is needed to improve a site’s SEO ranking.

The plans range from $21 to $120. All plans offer a 30-day free trial that does not require the use of a credit card when signing up. The more intricate plans offer options such as being able to monitor backlinks for multiple domains, tracking a larger number of keywords, and also includes the opportunity to have multiple users on one account. Monitor Backlinks can be beneficial to any kind of business. You can sign up for notifications when a backlink is added or deleted, or when your competition is adding more links. Once you sign up, you just need to sit back and wait for the reports to come in.

3. SEO Review Tools

SEO Review Tools can be beneficial for all your SEO tracking needs. It also has a feature that can help you to check up on the backlinks that are connected to your site. The free tool is simple to use for just about anyone. You will have access to backlink profiles of just about any site on the internet. This means it is easy to follow the profile of your competition. By having access to this information, it will help to figure out what needs to be done to improve SEO ranking for your website. When the URL you’d like to look up is entered into the text box, the top 100 backlinks will be listed.

SEO Review Tools will help you be sure that the content on the webpage is effective and will help get more backlinks. Without the proper content, backlinking might be difficult to obtain. This online backlink checking tool can help with the three most important strategies to help you build links. It can help with lost link recovery. This can be helpful if links are not following through due to error messages. Once this information is apparent, it can then be fixed.

It can also assist with competitor backlink auditing, so you can see what your competition is up to. The third aspect it can help with is relation building or finding new link opportunities.

4. SEM Rush

SEM Rush has many different features that can be helpful in marketing a website in a most efficient way. By employing its backlink auditing feature, you will be able to understand what links are out there for your site, what can be improved, and what other opportunities there are to obtain additional links. The analysis that will be run is in-depth and thorough, so you will know exactly what is going on with all the backlinks connected to a website. A great feature is that it will help you to understand and analyze the referring domain’s authority, which can have a great impact on ranking.

Aside from using this tool for backlink checking, it can also be used for other SEO needs such as keyword tracking, gaining more traffic, and problem-solving. Clients such as eBay, Overstock and SEO Book have already successfully utilized SEM Rush for marketing with SEO needs. A pro plan begins at $99.95 per month and is great for freelancers, small startup companies, and other marketers looking to get some backlink information for their site. Other plans range from $199.95 per month to $399.95 per month. There is also an option for enterprise plans if companies are looking for more features in checking their backlinks for SEO purposes.

5. Majestic

Majestic is a great backlink checker tool that can help you to monitor what is happening with your backlinks each and every day. You’ll be able to figure out what your competition is doing so you can keep up with them. You won’t just get a rough idea about the links you have, but you will get a very detailed and thorough report. Majestic is known as the largest database when it comes to Link Intelligence. It also has a feature that will help you understand what links have been found in the past, even if they have been broken or deleted already. This can be helpful in understanding why links have been added or deleted and whether or not they helped with ranking.

Majestic is free if you are just looking for information about your own site. If you would like more information about your site and other sites, you will need to consider a paid plan. The plans range from $49.99 per month to $399.99 per month. The Lite Starter plan is perfect for small or new businesses. For more established businesses a Pro plan will cost about $99.99 per month. The API plan will allow more users to be under one account, which can be beneficial for larger businesses.

6. Linkody

Whether you are a business owner or a marketing manager who is helping clients to understand their own link profiles, Linkody is a great tool. It will help you to understand when you should lose links or gain them from partners. It is also a great tool that will help you to understand what your competitors are doing with their backlinking, so you can keep up with the competition. There are also many metrics, which can be helpful in analyzing your profile in regards to what is going well and what can be improved.

Also with Linkody, negative links can be identified and removed. Using backlink checking with Linkody is important to improving your SEO rating. You can try Linkody for free before you buy it. There are also a few different plans and pricing options that can be chosen. There are plans that range from $14.90 monthly to $147.90 monthly. The plan you choose will depend on the number of domains you would like to track, how many monitored links to be included, and the number of users needed to be on the account.

7. Buzzsumo/

BuzzSumo believes that the most important part of SEO building is backlinking. It is for this reason that it is a great tool that can be used to check backlinks. One of the most important and current ways to improve SEO ranking is to use backlinks. The tool can be tried for free for seven days before upgrading to their pro version. Not only is BuzzSumo great for backlink checking, but it can also help you run unlimited searches, track your brand mentions, analyze questions across the internet, and maximize your Facebook engagement by analyzing which of your posts is performing best. When it comes to plans and pricing, there are a few different options depending on what you might be looking for. Plans start at $99 per month, and you have the option to switch at any time during the trial period. The plans are dependent on the number of alerts and mentions you'd like to have, and you can choose to pay monthly or yearly.

8. Ahrefs

Ahrefs is a tool that you can use to help your business grow in many different ways. One of the ways to improve and increase your SEO is to use a backlink checker tool. Ahrefs can help you with the feat. When you have many competitors, it is important to understand what is happening with their scores compared to yours. Ahrefs can help you to determine what needs to be done to outrank your competitors. Ahrefs doesn’t just do backlink checking, but this tool can also help you with keyword research, content research, and web monitoring, among other types of marketing strategies.

Most people think running a website is easy, but there is a lot more to it than one might think. This tool can help you build links with partners throughout the internet to ensure you are able to get backlinking accomplished. Whether you are new to link building or just need some tips to get on track, Ahrefs can be the tool for you.  Start out with a $7 trial for seven days to see if you like what this great tool has to offer. Plans and pricing range from $99 per month for smaller businesses to $999 for larger businesses.

9. SEO Kicks

SEO Kicks is another popular and useful backlink checker tool used mostly in Germany. It is beginning to grow to be used in other countries as well. Once the information is collected, it is put into a database for those looking into backlinking. Web Crawlers are used to collect link datasets to assist companies with link building. Link building is vital to SEO because it is one of the factors used when determining a website’s ranking. The first part of understanding backlinking is knowing why it is important and how it can be used to get a better ranking in SEO. SEO Kicks will assist you with that and so much more.

By focusing on the backlinks, SEO Kicks can assist you in figuring out how they can be improved. Another important aspect to SEO Kicks is discovering what other links can your company’s website can gain. This will help to increase the score of SEO ranking for your website. Backlink data is easily obtained with the SEO Kicks tool, and the cost is per credit. Please take some time to visit the website and get information about the cost of individual credits.

10. SEO Spyglass

With SEO Spyglass, you can accomplish research related to links, cleanup of broken or inadequate links, and the analyses that help you to understand what your competition is doing. With just your name and email, SEO Spyglass can be downloaded for free. There are so many businesses that have used this tool like Disney, IBM, Microsoft, and Amazon. The web’s index of links is vast, and SEO Spyglass can handle that. This tool can be used in conjunction with Google Analytics, which can help to organize and understand your data better.

There are no other backlink checker tools that happen to have this partnership with Google Analytics. SEO Spyglass will equip you with the knowledge that a link is costing you seniority on SEO rankings. This is important information to know, so that you can do something about it. It is complete with a disavow feature that will allow you to disconnect links. The reports given are easy to read, simple to share, and will be beneficial to everyone who helps run your business. The link checks can be completed in real-time, and you will be able to see what your competitors are up to.

Author: Garenne BigbyWebsite: http://garennebigby.com

Founder of DYNO Mapper and Former Advisory Committee Representative at the W3C.