Content is the heart and soul of a company’s website. Without good content, your website will not be successful, and your business will likely have a difficult time sustaining in this ever-changing world. With so many businesses and websites out there, customers will go where they feel comfortable. When your website content is not inviting or helpful, they will take their business elsewhere. This is why it is so important to make sure you strategize before publishing your website. Planning what kind of content your website will have and how you will present it can only help you to be more prepared for what lies ahead. With both technology and the world constantly changing, you will need to make sure your website content is keeping up with the competition that is out there.

Planning will help you to determine what goals your company has and how you would like to meet them through setting up your website and having it go live. It will also assist you in targeting the audiences and demographics you want to reach. Depending on the size of your business, you will want to consider what areas you want to reach. Knowing and understanding your audience is also part of the content planning, and it will help you choose the best content that speaks to people and draws them in. In addition, planning allows you to test out your content before spending the time and money on coding. This way, you can find what works and what doesn’t work. Fix problems before they become detrimental to your business. No one ever regretted planning ahead.

Research also plays an important role in planning your content. You have to know what is out there, what is working, and what your customers want. Market research will help you to ensure that you reach customers who will invest in your product or service. There are tools that can help you do that. Website content is the driving force for accomplishing any goals you have and to keep customers coming back for more. 

There are so many benefits to planning your website content. It is worth the time. Most successful businesses started with a plan and did not just throw a bunch of words onto their website. Website content planning can save you money and time when you do it right. For a business to do well in our economy, it is vital that your website’s content is easy to understand, inviting, and catchy.

There are also many tools you can use when it comes to planning your website content. Each tool is unique for different types of content planning. From creating your content to properly distributing your content to testing your content. There is a tool for every step of the way, and many tools can help you with all the steps. Finding the right tool is just as important as anything else you will do when developing your website.

Here are 10 of the best website content planning tools you can find online.

Content Planning Tools 

1. DYNO Mapper

DYNO Mapper is a tool that can help you when it comes to planning the content for your website. This system can help you develop your content strategy simply by assisting you throughout the whole process. Not only will it help you to generate the content necessary to meet your goals, but it can also help you to fix links on your website so that customers can easily get around it. This feature can help save you money since it will fix the mistakes before they become costly.

Another great feature is that it integrates Google Analytics to help you understand your customers, so that you can meet their needs. DYNO Mapper can track keywords, which will be helpful in understanding your rankings on popular search sites. The great thing about this tool is that everything you need to do when it comes to content will be kept in one convenient place that is also easy to share with your team. Collaborating with your colleagues is important to ensure everyone is on the same page.

2. Coschedule

When it comes to planning, there is nothing more frustrated than having to send emails back and forth between multiple people. With using Coschedule, you don’t have to fill up your inbox. This online tool can help you plan everything when it comes to your marketing strategy. You can stay organized by using this scheduling tool. It is great for both small and large businesses, no matter what you need to get done.

Manage scheduling, meeting times, and deadlines that your teammates have for website content planning. It also includes analytics features that can help you when you are planning. Companies like Microsoft, The Home Depot, and Jockey use Coschedule for all their website content planning needs. Focus on what really needs your attention and leave the scheduling up to this great tool. You can store all your important information right in it for everyone to have access to.

Start with a 14-day free trial, but don’t worry about putting in your credit card information. That is not necessary. Depending on the features you need, plans range from $40 per month to $2,200 per month for larger enterprises. Different plans have different features, so you can choose a plan that is right for you.

3. Airtable

Airtable is a tool that is easy to use for just about anyone. This tool can help you to put all your content planning ideas in one place. It allows you to work with your team on the same project to make it easier. You can work with your team in real time, assign tasks to others, and comment back and forth with each other. There are easy to read spreadsheets where your information can be stored for easy access. You are also able to add attachments, photos, and links that can help you keep all the information in one place. Insert photos into the gallery and play around with the content you want to include on your webpage. Then you can have members of your team give you feedback and even edit it together.

Airtable also has a calendar feature, so you can schedule meetings, reviews, and anything else you need to coordinate. There are different plans to choose from, depending on what you might need from a content planning tool. There is a free plan that can get you started and has some limits to it. Paid plans are $10-$20 per month and will allow you more space for storage and projects.

4. Monday 

Monday, which is formerly known as Dapulse is an online content planning tool that will help you to get everything done. When it comes to content planning for your website, it is important to have a tool that is easy to use, will help to reduce your work, and allows you to collaborate with everyone on your team. The company was founded in 2012 as a way for teams to work together when it came to planning website content to meet important company goals.

Save time for you and your team by using Monday’s unique features. Track your day to day work without having to use a confusing spreadsheet. Discovery Channel is one company that has used Monday for their content! Can you believe the ideas for Shark Week are developed with this online tool? Adidas, UBER, and Fiverr are some of the other companies that trust Monday to get the work done.

If you want to try it out, you can get started by quickly entering your email. There is no credit card needed for your free trial. If you like what you see, you can get a paid plan to have all the great features. The prices of paid plans are dependent on how many users you would like to include in your subscription. See the website for more details.

5. Gather Content

Gather Content is a great tool that can help you organize and even create the content you need for your website. Having all your information and ideas in one place is a huge relief when it comes to working with a team and developing a website. Without organization, you can spend tons of time and energy switching back and forth between projects. This won’t happen with Gather Content because you can have one central location for everything. You can create folders to hold all your information, including emails, ideas, and data. Keep track of what you need to do, what’s most important, and what needs to be done first.

Gather Content can also help you to make sure what you are doing is going to be beneficial for your business. You can even make sure you are following guidelines and rules. Also, write your content, and share it with your team for feedback and other ideas. Maximize everyone’s time using Gather Content. Each of the different plans begin with a 30-day free trial, so you can make sure you like what you see. All paid plans give access to unlimited users, but differ in the number of items and projects you can have going at one time. The prices range from $79 per month to $259 per month, and you can even save money if you pay yearly.

6. Slickplan

Slickplan will help you to create a website that is as unique as your business. Create site maps, diagrams, and content that will surely help your business thrive. You can do all your planning before you go ahead and code. You can upload pictures and documents and create content. Then all you have to do is share it with your team and let everyone work together to refine it as needed. It also makes it easy to export what you have to your content management system once you are finished creating content. You will also be able to collaborate with your team in real time, send messages, and work on the same project together. Customize your website to how you want it to appear to your users.

Slickplan is compatible with other tools you are already working with like Microsoft and other third-party apps. It makes it easy to export the information you need where you need it. The most basic plan is only $8.99 per month. Other plans range from $26.99 to $89.99 per month. With an increase in price, you get an increase in the number of users and the amount of storage space.

7. Jumpchart

Jumpchart will help you to create what you need to for your website in an easy way. It makes it painless. No matter what your job is on your team of collaborators, everyone can be a part of the process. Bounce ideas off of one another, create new content, and give each other feedback to make your website the best it can be. You can create sitemaps that will help you with the planning process. Jumpchart gives you a full screen to write your ideas on, which makes it unique from other tools. You can also easily create for your mobile app or on your mobile device.

Another great feature is that you can export your work to other platforms like Wordpress, HTML or PDF. Jumpchart is also constantly changing based on the feedback from users, so the tools you will be working with are always fresh and updated.

A free plan will allow you to get started on 1 project. See if you like it, and then sign up for a paid plan to get all of its great features. Plans range from $5 per month to $50 per month, and all depend on how many projects you would like to have going on at once.

8. Google Docs

Google Docs is a tool that you can use to create unique content for your company’s website. There are many great features that come along with Google Docs, and the best part about it is that it is free. All you will need to do is sign up to create a Google account. It is also free for the other users on your team, and the tool allows you to collaborate in real time from anywhere in the world. You don’t have to be in the same building, or even in the same continent to collaborate when creating content. Google is also very secure, so you don’t have to worry about the security of your information.

Create folders to stay organized with your content as you create it. There is also an unlimited amount of space, so all your content can be in the same place. Google automatically saves the work you do, so you never have to worry about losing your work! You can also import all different types of files to work with. Upload pictures, videos, and other content you need to create your website. Search the web for images and videos you need to make your website content the best it can be.

9. Content DJ

Content DJ can help you with a variety of needs when it comes to developing your website. It specializes in finding content that will help you in this competitive marketing world, collecting analytical data, and can also help you create social media content that sells. It can help you track keywords, so you know how you measure up to the rest of the businesses out there. Content DJ can save you and your team a ton of time when it comes to planning for your website. On average, its customers save about 10 hours per week that can be spent on other tasks to help your business grow. It will help you say goodbye to RSS feeds, so you can spend your time doing something more worthwhile. 

Content DJ can also collect data about how you are performing on social media, which is a feature that not all online tools have. You can request a demo or try it out for free. For ten marketing profiles, you can pay just $29 per month. If you are looking for more, you can get 25 marketing profiles for just $49 per month. Still need more? For 50 marketing profiles, you will only pay $69 per month.

10. Loose Stitch

Loose Stitch will help you to keep all your content ideas in one place for easy access. You can upload documents that already have your ideas on them, create new ideas, and brainstorm all with this online tool. It allows you to collaborate with your team, so you can work together and get the job done quicker. Share feedback and other ideas as you collaborate. This built-in feature also helps you to keep track of who you are working with and what tasks they are working on. This way, you can delegate easily and have each team member working on a different part of the project without confusion.

You can also easily keep track of what tasks still need to be worked on when it comes to creating your content. When you need to export your documents, that is easy to do. Export your work to programs like Word, Mindmap, and other programs with ease. Create documents for free, or you can sign up for a pro account. Try out the full version for 15 days without paying a single penny. Plans then range from $24.95 to $199.95 per month, depending on how many users you would like to have access to the account.

Author: Garenne BigbyWebsite: http://garennebigby.com

Founder of DYNO Mapper and Former Advisory Committee Representative at the W3C.