Information architecture is known to be the structural design of environments of shared information. In general, it involves a concept or model of information that is applied to activities that will require specific details of intricate details of a complex information system. It is the way that content is organized and then categorized on a website. Many people think of information architecture kind of as “buckets of information” that will make up the sections within the website. Then, the concepts or content that can be grouped together will go into the same “bucket”. All websites have their own information architecture, but do not encounter the same problems, although most of them actually have holes in their information architecture or poor IA altogether, causing navigation difficulties for website visitors. Having a great information architecture and sitemaps will ensure that the maximum amount of website visitors will be able to find what they are looking for, thus improving your conversion and website ROI (return on investment).Read more
A sitemap is a file that contains a list of pages on a website, to allowing web crawlers like Googlebot to crawl a website. Many web crawlers are able to explore and discover all files on a website, but with the help of a sitemap a crawler can gather metadata about the site. This metadata will tell how often information on the page changes, indicating how often the web page should be crawled. It will also show the details about content that would be hard for a search engine to analyze—like file descriptions for images or videos. Google's Search Console allows you to view, add, and test out sitemaps.Read more
A sitemap is a file that contains a list of the web pages that are on a website. It will relay to Google and other search engines the organization of the website's content. Googlebot and other search engine crawlers will read the sitemap so that they can crawl your site with more knowledge. These sitemaps can also hold important metadata regarding the pages that are listed within the sitemap. Metadata is any information about a web page—like how often it is changed, its importance in relation to the other pages on the site, when it was last updated, and more. Sitemaps can be used to give Google metadata that is associated with particular types of content on the web pages like videos, images, and mobile content. A video entry on a sitemap can indicate the video's running time, age rating, and category. An image entry on a sitemap may tell the type, subject matter, and license.Read more
To some, sitemaps might seem like a needless chore, and others, a sitemap is pretty much an essential for any website. The latter of the two would be correct. Having a sitemap that is constructed with a clear goal in mind could be the driving factor to a website's success. It will provide a vital link between a website and search engine that nurtures the relationship that is vital to the website's prosperity. A well-structured sitemap will make a website searchable by all search engines, and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a website. These website site crawlers used by search engines depend on sitemaps to point them in the direction of the correct website that a user is searching for.Read more
Regardless of whether you’re a medical office, large e-commerce website or local small to medium sized business, both HTML and XML sitemaps are imperative to the absolute success of your website. In many ways, a sitemap is like a treasure map, a list of pages that can take many forms such as machine-readable XML, an HTML listing of pages names, a list of all of the page URL’s and so on.Read more
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