Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

Crawlability vs. Indexability: The Affect on SERP Rankings

Nowadays, businesses are much more aware of the vital role SEO plays in helping them be found online. However, a number of factors can define how SEO-friendly any given website will be for web crawlers, and for a lot of people, all of these factors can get confusing and overwhelming. In an effort to break things down, we’ll look at two important factors that are often overlooked: crawlability and indexability. So what is crawlability? What about indexability? Let’s start by reviewing how search engines actually discover pages on the web, in order to gain a better understanding of these two terms. 

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White Hat SEO vs. Black Hat SEO July 3, 2019 by Garenne Bigby

White Hat SEO vs. Black Hat SEO

Search engine optimization is more important than ever before. Why? Because we live in the digital age where every business has a plethora of competition on the web. Searchers can find a huge range of results when they’re looking for any given product or service. That’s why it’s vital to make sure you’re standing out and ranking high for keywords relating to your products and/or services. When you’re following common best practices for search engine optimization, you’re able to boost your search engine rankings while also achieving various benefits in terms of usability. For instance, your website will load quicker, be easier to navigate, and ultimately, convert more prospects into customers. 

So what kind of SEO methods are you using? No, we’re not talking about on-page or off-page, we’re talking about black hat SEO vs. white hat SEO. If you’re not familiar with the terms, you might be using techniques that won’t necessarily set you up for great results in the future. Knowing the difference between black hat SEO and white hat SEO is essential to ensure you’re meeting your long-term goals when it comes to ranking on the search engines. Let’s take a look at the meaning of each term.

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15 Best YouTube SEO Tactics for Video Marketing Success

Google is typically the first thing that comes to mind when we speak of SEO. It’s easy to understand why — it’s an incredibly powerful search engine and everyone wants to rank high on it. But it’s not the only search engine, especially in today’s day and age where everyone is looking towards other forms of media to answer their questions or give them the information they need. YouTube is becoming a very relevant search engine nowadays. It’s not as big or popular, but it’s certainly a search engine you’ll want to optimize for, in order to boost your online presence.

If you’re ready to achieve video marketing success, here are 15 of the best SEO tactics to use on YouTube:

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Redirection and the Impact on SEO Rankings June 17, 2019 by Garenne Bigby

Redirection and the Impact on SEO Rankings

SEO stands for search engine optimization. Redirection is a term to describe the act of forwarding one URL to a different URL. Redirecting a page usually means you are giving the page a brand new URL. The act of redirection is pretty simple and is used frequently, most of the time unbeknownst to the page’s visitors. There are free tools that you can use to confirm if your page redirects are working as they should be.

When set up correctly, an instant redirect that no one even notices will happen. In a perfect world, your SEO rankings will not be affected either. SEO, or search engine optimization, is your key to getting visitors to your site, so it is very important to pay attention and help this as much as possible.

When executed properly, redirects will not harm your SEO rankings at all. Conversely, when executed improperly, they can destroy your SEO rankings. Read on to understand how these two things have to work together in order to allow your site to succeed and pick up some tips on how to go about doing it.

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12 Page Speed Best Practices to Follow for SEO June 12, 2019 by Garenne Bigby

12 Page Speed Best Practices to Follow for SEO

The speed at which content on your page loads is what is referred to as its page speed. Needless to say, the faster content loads, the better. It is important to have fast page speeds for two main reasons. The first is that it directly affects your SEO rankings. This is because a slow page speed will slow down the bots crawling around your site.

You need these bots because that is how you get a better SEO ranking. They only have so much time to spend on each page so if your page is slow, they will miss out on other content and thus your SEO ranking will not be as high as it could or should be. The other main reason you want a high page speed is that people have increasingly short attention spans. With the advancements in technology, things are becoming more and more instant.

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