SEO

how to recover rankings seo

The unthinkable has happened. Your web site has been hacked. What do you do? Where do you start? Do not worry. All's not lost, and you will be able to bounce back. Every day, hundreds of sites face the same predicament, and many are able to get back to their original glory. All you need to do is follow the below steps, and all will be alright in the end.

Read more

avoidable content mistakes seo

Search engine optimization is a great way to drive traffic to your website for very little financial cost. As a whole, great SEO will work while you are sleeping, but often times what might seem like a good idea to a novice is actually a huge mistake that might actually be violating Google's Webmaster Guidelines. Take a look at these completely avoidable mistakes so that you can make the best decisions possible regarding your content and it's success.

Read more

seo terminology checklist

When it comes to Search Engine Optimization (SEO) terminology, it can sometimes feel like you are reading a foreign language. If you are not a tech person, some of the words can seem odd and completely foreign to you, but once you learn the tricks of the trade, you will be speaking the lingo in no time.

Read more

43 Amazing Websites to Learn SEO Online

SEO or (Search Engine Optimization) is the method used to increase a website's search results, and when applied properly, can result in a major increase in website traffic. What Search Engine Optimization essentially does is utilize the algorithm of a search engine, such as Google or Bing, to bring in “high quality” traffic to your website. A search engine is a website with an algorithm that uses keywords and phrases we type to identify the websites that most closely match what we are looking for. In learning how to optimize these engines, you are going to have to take into account several different aspects. The main components are; words, page titles, website links, and website reputation. By taking the time to research and implement these elements in your website you will be well on your way to having high-quality traffic sooner than expected. Did you know that more than 90 percent of people use search engines to find what they are looking for on the internet? Or how about that more than 80 percent of those who use search engines go no further than the first page to find what they are looking for? The ultimate goal is to help you make your way, not only onto the first page of Google but also give you a list of reputable websites and tools you can utilize to learn SEO the right way.

Read more

All about Canonicals Posted 10.18.2016

canonical link elements

A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.

Content duplication can transpire in a number of ways:

  • Print versions of websites
  • Accessibility on varying hosts or protocols
  • Multiple URLs due to content management systems
  • GET parameters
Read more

Are Keywords Still Important for SEO?

Are Keywords Still Relevant for SEO?

A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase. Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used. While this may be somewhat true, keywords are still a very important concept of SEO.

Read more

Best URL Structure for SEO Posted 11.11.2016

Best URL Structure for SEO

Having a great URL structure for SEO might seem straightforward, but it is often times overlooked. URLs are really the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it's more about doing these things where you can so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both.

Read more

cms plugins amp

What is AMP?

AMP, short for accelerated mobile pages, is a new way to build web pages that will allow static content to render faster on a mobile device. There are three different parts of AMP in action.

AMP HTML is like regular HTML, but with some restrictions that enable a reliable performance, and it incorporates extensions that help to build content that is richer than basic HTML. AMP JS library makes sure that AMP HTML pages will render quickly. The Google AMP cache may be used to serve saved AMP HTML pages.

It can be said that AMP HTML is simply extended HTML with properties that are customized for AMP. Most of the tags in an AMP HTML page will be regular HTML tags, while some will be replaced with tags that are specific to the AMP design. These custom elements are called ANP HTML components, and allow common patterns to be easily implemented.

Read more

controlling crawling and indexing

Automated web crawlers are an important tool that will help to crawl and index content on the internet. Webmasters use this to their advantage as it allows them to curate their content in a way that is beneficial to their brand, and will keep the crawlers away from the irrelevant content. Here, you will find standard ways to control the crawling and indexing of your website's content. The methods described are (for the most part) supported by all of the major search engines and web crawlers. Most websites will not have default settings for restricting crawling, indexing, and serving links in search results, so to start off you will not have to really do anything with your content. If you would like all of your pages contained in a website to be indexed, you will not have to modify anything. There is no need to make a robots.txt file if you are okay with all URLs contained in the site being crawled and indexed by search engines.

Read more

crawl errors

When you encounter crawl errors, your website can be hindered from appearing in a search results page, even when your target audience has performed the ideal search query. The crawl error report comes about and gives details of the website's URLs that Google is not able to successfully crawl, or those that returned with an HTTP error code. There are two main sections to the error report, site errors and URL errors.

Read more

sitemaps and seo

Sitemaps are a necessity for SEO

A sitemap is defined as a simple directory or guide that holds information along with other details on web pages that are contained on a website, in addition to the content on these pages. Search engines will do their job in crawling a sitemap to find and identify all information that is applicable to a specific search query that has been performed. The pages within the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least relevant pages will be placed closer to the bottom.

Read more

getting started with search engine optimization

It is official. Your site is live and ready to go. You are ready for countless users to flock to your site just to see what you will say, but this is not Black Friday. They are not sitting there glued to their computers waiting for your site to be ready. You need to draw users in, so how do you go about doing that? The answer lies in SEO, and to be successful online, it is important you understand SEO and know how to use it to make your site succeed.

Read more

"Obviously everyone wants to have great sitemaps and they're definitely useful for us for crawling new and updated content." - John Mueller, Google

Google Webmaster Central's latest Hangout is just another verification from Google that sitemaps are not going anywhere and are still an important tool that aids in crawling and indexing your website. A webmaster asked about why his breadcrumb was being displayed inconsistently in search results and how to fix it. John explained that "In general that means our algorithms are trying to do something different than what you are trying to do, and those are the things that we bring back feedback to the team. Usually, they are not able to manually tweak that for individual sites. He then explains to the viewer about the fact that sitemaps have no relation to Rich Snippets.

Read more

fixing technical factors seo

Technical SEO Checklist

Many times webmasters will focus on on-site factors when they need to increase their organic growth but much like a vehicle, a website does require behind the scenes maintenance so that it can perform at its best. If your website is falling behind in the ranking, there are definitely some things regarding your SEO that will need to be updated or looked at. When thinking of SEO, it tends to center on on-page factors rather than the technical issues that aren't so pretty. These are all of the tiny little sort of boring things that do not seem like much but actually make a pretty significant impact. All of these technical things are what gives your website the strong foundation that it needs so that it can support all of the great content that you are publishing on it.

Read more

blocking access to online content

When blocking a URL on your website, you are able to stop Google from indexing certain web pages with the purpose of being displayed in Google's Search Engine Results. This means that when people are looking through the search results, they will not be able to see or navigate to a URL that has been blocked, and they will not see any of its content. If there are pages of content that you would like to refrain from being seen within Google's Search Results, there are a few things you can do to complete this task.

Read more

steps needed for a good google crawl

How Does Google Find Your Website Content?

Through the use of software programs and algorithms, Google gathers web content so that those using Google to search can readily access the information that they are looking for. Because of this, there is very little effort required by webmasters to make sure that Google retrieves their content.

Read more

How to Get Started Using Google Search Console for Seo

Google Search Console is a free service that will help to monitor as well as maintain a website's presence in Google's search results. It is not necessary to sign up for Search Console to show up in search results, but doing this will aid in better understanding of how Google views websites and how to optimize your website so that it performs better within the search results. Search Console can do so much for anyone who chooses to utilize it—it's great for business owners that delegate tasks, SEO specialists and marketers, website administrators, web developers as well as app developers.

Read more

good site structure for SEO

Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website architecture, but when each of these things are done, bit by bit you will see improvements in rankings. And when done all together, it will reach maximum optimization. Most of these things can be done with very little help from a professional, and when they are implemented at the creation of content, it will become second nature to ensure that all web pages on your site are uniform in their ability to contribute positively to the overall search engine optimization. What's the point of working hard on a website, only to be penalized because of a few simple mistakes? Never let that happen again when you are armed with this sort of information in your pocket.

Read more

How to Make Your Content Search Friendly

As some people might not know, it is absolutely free and totally easy to be included within Google's search results with little to no effort on your part. This is because Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to add to their index. Many of the websites listed on Google's search results have not been manually submitted to be included, thanks to the bots that have been crawling the internet periodically. In order to determine if your website is already on Google's index, search for your website's URL. Even though Google crawls and indexes literally billions of websites, it is possible that some get overlooked. When this happens, it likely one of a few reasons; Google got an error when trying to crawl the site, the website design makes it hard for Google to effectively crawl the content, it's a new site that hasn't had time to be crawled yet, or the website isn't well connected from other websites on the internet.

Read more

How to Make Your JavaScript Website SEO Friendly

For the majority of the life of the internet, search engine optimization practices have revolved around using plain text versions of your content as much as possible so that you do not encounter content that is dynamically generated, like through JavaScript. As technologies have advanced, this seems to still be an issue for the well-known search engines like Google, but does it have to be? In general, crawlers have historically only looked at raw content that is within the HTTP response body, and did not typically interpret what a normal browser running JavaScript would interpret.

Read more

Private Beta

Are you interested in participating in Dyno Mapper's private beta period? We are currently selecting users so please fill out the form below to apply.

First Name*
Invalid Input

Last Name*
Invalid Input

Email*
Invalid Input

Occupation*
Invalid Input

How do you plan to use Dyno Mapper?*
Invalid Input

Submit