A/B testing is a randomized experiment that has two variants (A and B) which are the control and variation within a 2 sample hypothesis testing. This kind of testing is a way to compare two different versions of the same variable, generally done by testing the reaction that the subject has to variable A against the reaction to variable B, and then determine which of the variables is more effective. Sometimes called split-run testing and bucket testing, this is a pretty standard test. What does this have to do with website optimization? When you run an A/B test for your site, you are able to test two versions of the same content against each other to see which performs better as a whole—it will lead to more conversions, a lower bounce rate, and a higher retention rate.Read more
Determining how to organize your web site is no easy task. Finding the right structure for your site can take quite a bit of research and trial and error. To find that right fit you need to understand information architecture and choose the right method for you.Read more
Having a website is a vital part of internet presence. It is used to communicate with those who are curious about your brand as they visit the site to seek information. The website needs to be able to help them find what they are looking for and connect with them in a way that will help you achieve your own goals as a brand.
It takes time to make information easy to find on a website, and you must be willing to review the website from the perspective of someone that is outside of the brand so that you can really understand if it does or does not work. Presenting this information in a way that can be understood to a variety of people will take the skills of someone that can write clearly and concisely with just a dash of empathy.
How can you ensure this? Start by asking yourself these questions: who is coming to my website and what are they looking for? What do I want them to know? Is the content of my website meeting the needs of the biggest or most important visitors? Are the same questions being asked over and over again? Is there any content on the site that would keep them interested in coming back? As a website, you must do more than just provide information, you must maintain, cultivate, and grow relationships with visitors.
This guide will offer some advice about the best practices on how to evaluate and improve your information architecture. You will need to start by thinking with strategy about your content, then recognize how to organize the pages for a more intuitive user experience, and then you will gain information about how you can write more effectively for your content on the internet.
These days there are conferences and conventions dedicated to everything: TV shows, movie genres, pets, and even information architecture. While the information architecture and user experience conferences might not have been getting the recognition that they deserve, they are becoming more and more important for the success of technology experts. They are held all over the world at different times of the year, and some are even available to stream online if you can't make it in person. Those who attend will be able to take part in presentations, Q & A panels, and networking lunches to pick the brains of experts in the field.Read more
Creating a successful website is more than just gathering information and publishing it onto the internet. It is about curating content that is high quality so that it is valuable to your readers, and providing a good experience for the audience. There are some clear do's and don'ts for creating a website, but a great website will be thoughtfully created from the ground up. The main thing to remember is that a great website is created with the audience in mind, and won't turn dirty tricks just to rank well in search results.Read more
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