There are many ways to conduct research when you are looking for information including data collection, surveys, interviews, focus groups, and more. Depending on your purpose, focus groups might be an adequate way for you to obtain information from consumers about your product or service and how you can make it better. Just like for all study approaches, it is important you understand what focus groups are and how they can be helpful, as well as the pros and cons of using this kind of research.
While each method serves a different purpose, focus groups can be a way to get information quickly from a larger sampling of consumers, whereas if you are thinking about conducting an interview, you would spend more time with one person and not get as much information. It would be more time consuming to conduct individual interviews with multiple people. In addition, a focus group is a way to obtain qualitative information instead of using a survey that gives you quantitative data.
Quantitative data can be very helpful in some situations, but getting qualitative data can be more beneficial when you would like to understand the behavior and opinions of consumers. Below is more information that can help you to understand if a focus group is the right kind of research for you.Read more
The function of a usability evaluation is to determine how well visitors to your site are able to discover and explore content, use your site to meet their intentions and expectations, and how satisfied they are with the process. There are a number of ways to determine your usability, whether rating your existing site or planning a new one, but understanding the concept is a crucial first step.Read more
If you own a site or are thinking of starting one, you’ve likely come across the idea of “user experience.” User experience, or UX, is an integral feature of website design and layout. After all, when you visit a site online, you want to enjoy the experience. You don’t want the web pages you’re viewing to be crowded with too much information or ads, and you certainly don’t want to have to hunt for the information you need either.
So when it comes to owning, managing, or building a site, UX is an important consideration. But as you may well know, not everyone experiences life—both online and offline—in the same way. What works for some does not necessarily work for others.
There’s a running joke that in order to become a UX expert, you need to have experience, curiosity, a portfolio, superior communication and research skills, a working knowledge of social psychology and… the list goes on.
All jokes aside, UX isn’t about learning just one formula. There is no one master trick. Mastering UX means knowing about a wide range of things—hence the “requirement” of curiosity.
Lucky for you, you won’t have to enroll in several courses and complete two or three degrees. Learning UX has never been easier than right now.Read more
If you’ve ever visited a site that was disorganized or you couldn’t find what you were looking for (even though you know the information is there), you’ll understand how frustrating a bad layout can be. You may even have decided to stop using that site and changed over to a different company with similar services as a result.
If this has happened to you, you understand the importance of categorizing your own site’s content in a manner that makes navigating to the desired pages an easy matter—because you don’t want to lose clients, of course!
But how do you know whether your site’s layout and categorization is as easy for your users to understand as it is for you? After all, you built the site (or at the very least gave your developer/website manager directions in doing so), and therefore know where to find everything, but your target market may have a slightly different way of thinking. And if your users struggle to find your content the way you’ve grouped it, they too may consider moving on to a competitor. This is where card sorting (and card sorting software or sessions) saves the day.Read more
Is your website organized in a manner that makes sense not only to you but also site visitors within your target market? Nothing can be more frustrating than not being able to find information that you know is available on a site. When content is not where you expected it to be, your website will lose visitors and reputation of being a credible source of information.
Card sorting (and by extension, card sorting tools) is a convenient means of testing your site’s layout and finding out whether or not you need to make any changes that can improve your information architecture.Read more
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