In light of the global movement from a physical copy to online content, having a good online presence with excellent visibility is one of the most important keys to success. Almost everyone has heard of search engine optimization (SEO) and knows some of the basic tricks to help boost your site’s search engine page results (SERP) ranking. You may even have heard of structured data before, but aren’t sure what it is or what it has to do with SEO. Flexibility. That’s why we’re here to help.Read more
Performing a content audit for SEO on your website does not have to be the hard. Although it has not always been easy, it is vital that it gets done, so that your website and its content can receive the attention that is deserves. Whether or not you agree that content rules when it comes to website success, many others agree that it is one of the most important things to do correctly, so auditing your content is something that must be done. For those that are not familiar with a content audit, this is the process by which you will go through all of the content contained on your website and then determine its relevance and success. You will gather pieces of data about each individual piece of content and then you will analyze the data to conclude which content should be updated, what should be built on, promoted again, or what should even be deleted permanently.Read more
A Sitemap is a list of pages containing URLs found within a website that is available to users and search engines in order to navigate through a website and aide the user in finding the content they are looking for. The two types of sitemaps that you should be concerned with are XML and HTML.
HTML sitemaps are created and available for viewing by website visitors to help them navigate through a website. Usually, they are setup with a linear structure showing the hierarchy of the site from top level pages to lower level ones. They provide the user with a very easy to read outline of content, making their navigation to their desired content easier.
XML sitemapsare a little different from HTML sitemaps, because they are intended for search engines and spiders not website visitors. XML sitemaps can be visible with any web browser, but their main function is to provide the URLs of a website to search engines. They even show data on how often a page has been changed compared to other URLs on the same site. This information is very important for search engines because the more links they are provided with, the more a website will appear in search engine results.Read more
Working hard without results can be super frustrating. If you are working hard to increase your Search Engine Optimization rate without success, you are not alone. SEO is a process that doesn’t happen overnight. It takes time to increase your ranking when it comes to SEO. While it is a long process, there is no concrete answer to how long it actually takes. Even though so many business owners wonder how long it will actually take, it takes different rates for different websites.
There are so many factors to consider when trying to figure out how much time SEO will take to be successful. There are also many people out there on the internet trying to do exactly what you are doing. It depends on the kind of keywords, the type of website you have and what kind of business you are running, among other factors. Here is some insight on the process of SEO, which can help to explain why it takes so long and what you can do to become more successful.Read more
A content audit is the process of checking each piece of content on a website, and then compiling it into a large list. When you opt to perform a full content inventory, you will make a complete list of every single item of content on the website. This will include all pages as well as any assets like videos or downloadable files. In lieu of this, you may opt to perform a partial content inventory. This is simply a listing of a specific subset of the website's content. A partial inventory could include the top few levels of a hierarchical website, or the most recent content created in a specific time period (like the last 6 months). This will still include all sections of the website. To dwindle it down even further, a content sample is a less detailed collection of content pieces from the website.Read more
Designing and hosting an amazing website and writing superior quality content is one thing, but having them indexed by search engines is a whole different ball game. There are currently over a billion websites on the web that have to be indexed, and sometimes it takes a long time to be visited by the search engines’ bots. Furthermore, when a site has hundreds and even thousands of pages, it becomes even more important for web-masters to track a website’s content, but you can do that with a content inventory tool.Read more
Websites have become leading information sources in the world. Actually, that is one of the leading reasons why people spend hours behind their personal computers researching, laughing at jokes, sharing stories online, making purchases, reading reviews, and even playing games. This content is constantly updated on the site, but the only way search engines can learn about their existence is through natural crawling by bots, which might take weeks. This is why many people have tried to learn and understand how to create sitemaps, which is actually just a step towards the right direction, because there is more.Read more
As a whole, Google News works to promote online journalism, and allow users to be exposed to many diverse perspectives. In this process, there are no humans that are choosing which stories receive top placements and which ones will be declined placement at all. The factors that determine where an article will rank on Google News are: the diversity of content, the originality of the content, rich textual content, and how fresh the content is. Additionally, there are technical factors that may affect the ranking of an article in Google News. These factors are: other relevant sites that link to your article, as well as accurate and descriptive title and alternate tags in the code for the news articles.Read more
Every website owner and online entrepreneur wants to succeed, hungers for the best search results and is willing to do anything to make it t the top of the search engines result pages through increased traffic to the site. Search engines optimization is a complex process that takes time and lots of resources to be realized. New algorithms are frequently released by the search engines led by search giant Google are frequently unleashing new updates aimed at ensuring that only the best and deserving websites attain higher rankings in SERPs. In as much as different experts hold different opinions about the influence of the Sitemaps’ influence on SEO, one thing that cannot be ignored is that, when you create a sitemap, you will complement your company’s SEO efforts.Read more
In-depth knowledge of HTML and XML Sitemaps with other technical terms has for a long time been reserved for website developers and administrators. This is no longer because currently, it is imperative for every webmaster to master HTML and XML if you are to realize a website’s maximum potential. You can createa sitemap using a myriad of online tools like DYNO Mapper, an effective website sitemapgenerator even if you are not technologically endowed.Read more
Ever since its inception back in 2005, XML sitemaps have helped current search engines to effectively index and understand websites, and their content better. Unfortunately, some webmasters still overlook this crucial file, with some websites still running without it, not because the owners don’t know how to create a sitemap, but because they don’t understand the worth. Though initially created by Google, the search engines giant later abandoned its baby and joined hands with other companies to design the XML standard, replacing the Google XML standard. This new standards is supported by Yahoo, Google, Bing, and other search engines.Read more
When it comes to having your own website, the first battle is bringing users to your site. Someone clicks and finds your site through a general search and clicks on your page. Now the hard part is over, right? Not so much. Now you have the task of keeping that person on your site and getting him or her to go deeper into your site’s content. Avoiding a quick view and exit can be hard, but through the use of internal links and anchor text, you, as a web developer, can find success at not only bringing in traffic but keeping the reader or user engaged in the content you are providing. It all is a matter of learning to master the art of internal linking.Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.