A content strategy is not a content audit or inventory, but it is the first step in gathering the information necessary to perform a winning content strategy. You must first inventory your existing content. The next step would be to analyze your content using any data available (Google Analytics). After analyzing your content, you can draw conclusions and plan a strategy based on those conclusions.
The content strategy process is a complicated one. One of the most intensive steps is the process is a detailed content audit. You need a detailed content audit to first realize the full scope of your project. DYNO Mapper simplifies this first step by gathering a list of all the items in your website by crawling your url or importing an XML sitemap file. DYNO Mapper returns a full list of all items contained in your website including the number of content levels, subdomains, pages, links, bad links, and site errors. DYNO Mapper will also group pages together based on URL group associations. Don’t worry if some of your pages do not have a parent. DYNO Mapper will create a parent bucket for items that do not hat a parent to save you time organizing your content.Read more
A content inventory can come in very handy when starting a website redesign, migrating to a new content management system, or just trying to figure out what to charge for a website redesign. Content inventories were traditionally managed within spreadsheets, but when created manually, they are very time consuming and tedious. When dealing with a very large website, the spreadsheet method can be hard to maintain and difficult to update. Not to mention, this makes collaboration extremely hard to pull off.
DYNO mapper offers a new online software solution for content audits that can save you many hours of tedious work. DYNO Mapper enables content managers, content strategists, and user experience professionals to quickly create a comprehensive site inventory of your pages, images, links, and files associated within a website.
DYNO Mapper can save you countless hours of your precious time. If you are trying to audit a large website using a manual inventory method, this can be next to impossible. With DYNO Mapper, you can easily search, filter, and export Microsoft excel documents to steam-line your project or just work within the software until your project is complete. Signup today!Read more
In this article, we will discuss and explain how to do a website content audit, why this is very useful, and how a content analysis tool can decrease your time and effort. But we will start first by answering the question “What is a content audit?”
A content audit is a process that includes looking at all the content (data) in the website or a marketing funnel and determining the strong and weak points of it in order to maximize the marketing activities. This process is sometimes confused with a content inventory, which is just a list of all items on your website. When done in an effective way, a great content audit will help answer questions about which parts of the site an audience likes more and dislikes as well. It will give clear insight on potential issues that must be fixed in order to enhance the productivity of your website.Read more
There will be times when you need access to a website when you do not have access to the internet. Or, you want to make a backup of your own website but the host that you are using does not have this option. Maybe you want to use a popular website for reference when building your own, and you need 24/7 access to it. Whatever the case may be, there are a few ways that you can go about downloading an entire website to view at your leisure offline. Some websites won't stay online forever, so this is even more of a reason to learn how to download them for offline viewing. These are some of your options for downloading a whole website so that it can be viewed offline at a later time, whether you are using a computer, tablet, or smartphone. Here are the best Website Download Tools for downloading an entire website for offline viewing.Read more
Planning and creating a website’s structure is not an easy job for a large website. There are some specific steps that should be followed. This article will provide you with the main steps to make sure that the website architecture achieves your client’s expectations.
The very first step is tomake a planduring the discovery phase of the website development project. If you do not make a detailed plan then you will most likely end up with a scope creep, unpredicted increases to the project’s scope. They call it project creep because it often sneeks up on you and it is hard to get compensated for the extra work that did not go through the approval process. You will have no base on which to defend yourself against and could waste lots of your time and money. It will help you avoid possible disagreements about the final product; if you follow the plan that was accepted by the client, then it is much easier to finalize a project and get paid.Read more
Everyone is talking about good website design, but do you know what it actually means? Do you know how to tell if your own web design is working? Do you know what to look for? Without having a clear metric for measuring the quality, it is hard to recognize the quality. There is more to a successful website than simply looking nice or being able to function. Ideally, a successful website would be built with a specific strategy in mind, it is focused on usability so that visitors can navigate the website with success, it incorporates a style that is pleasing to the user's eye, it is filled with content that is relevant to the users, and it is optimized for search engines. Keeping that in mind, these are a few of the key aspects of a strong website design, complemented with some questions that you may ask yourself when measuring the quality of your website.Read more
Through the use of software programs and algorithms, Google gathers web content so that those using Google to search can readily access the information that they are looking for. Because of this, there is very little effort required by webmasters to make sure that Google retrieves their content.Read more
Google Search Console is a free service that will help to monitor as well as maintain a website's presence in Google's search results. It is not necessary to sign up for Search Console to show up in search results, but doing this will aid in better understanding of how Google views websites and how to optimize your website so that it performs better within the search results. Search Console can do so much for anyone who chooses to utilize it—it's great for business owners that delegate tasks, SEO specialists and marketers, website administrators, web developers as well as app developers.Read more
We have over a billion websites in the world today. This means that competition for higher ranking in SERPs is in huge demand today. Website owners are desperate for first page ranking and better brand recognition. There are far too many SEO strategies anyone can turn to, but the truth of the matter is that, no one is guaranteed a better rank in SERPs, especially with the dynamic nature of the web. You have to be the best at what you are doing to move through the ranks. Before your website content is discovered by web surfers, the search engines have to crawl the pages and present the information in an orderly manner to users, this is where XML sitemaps come in. You can use a website mapping tool link DYNO Mapper for this purpose.Read more
Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website architecture, but when each of these things are done, bit by bit you will see improvements in rankings. And when done all together, it will reach maximum optimization. Most of these things can be done with very little help from a professional, and when they are implemented at the creation of content, it will become second nature to ensure that all web pages on your site are uniform in their ability to contribute positively to the overall search engine optimization. What's the point of working hard on a website, only to be penalized because of a few simple mistakes? Never let that happen again when you are armed with this sort of information in your pocket.Read more
As some people might not know, it is absolutely free and totally easy to be included within Google's search results with little to no effort on your part. This is because Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to add to their index. Many of the websites listed on Google's search results have not been manually submitted to be included, thanks to the bots that have been crawling the internet periodically. In order to determine if your website is already on Google's index, search for your website's URL. Even though Google crawls and indexes literally billions of websites, it is possible that some get overlooked. When this happens, it likely one of a few reasons; Google got an error when trying to crawl the site, the website design makes it hard for Google to effectively crawl the content, it's a new site that hasn't had time to be crawled yet, or the website isn't well connected from other websites on the internet.Read more
Monitoring issues on websites will help to keep the operation of the site in line. Because the issues may change, when they arise it can have a negative impact on the SEO and usability. DYNO Mapper will perform a content audit, monitoring every week to make sure that the integrity of the website is still intact. Users can receive weekly notifications as well as progress reports that are charted and available to be made into reports. Performing this action with the content audit tools will guarantee that the content is presented to the search engines in the ideal way, and it will reveal any glitches that are present in the website structure.Read more
The function of a usability evaluation is to determine how well visitors to your site are able to discover and explore content, use your site to meet their intentions and expectations, and how satisfied they are with the process. There are a number of ways to determine your usability, whether rating your existing site or planning a new one, but understanding the concept is a crucial first step.Read more
Scraping websites is almost exactly how it sounds—the website content is viewed quickly, and necessary information is gathered and then put into a spreadsheet. The specific information needed is taken and then added to a database where scrapers can store the data. Companies that scrape information from websites can benefit from using this data by being able to keep up with the competition, centralizing data quickly and efficiently, and pricing analytics. The process also allows for loads of unstructured data to be arranged in a more organized way. It allows businesses to gather and analyze useful data that is out there on the internet.Read more
Has there ever been a time that you are looking at your Google Analytics, and noticed a strange influx of referral traffic to your site? You haven't run a special promotion or released a particularly outstanding piece of content and suddenly gone viral. You are not entirely sure what is happening and why. In order to get the correct data that reflects your analytics accurately, you will need to get rid of the referral spam for good. How should you deal with this surprise influx and unwanted spam? Read on carefully to fix the problem.Read more
In order to rank higher in search engine results, your website structure needs to be at its best. Every single website has its own unique structure—being tidy and streamlined, or disorganized and messy. When you plan your web site structure with intent and purpose, you will be rewarded with a website that performs excellent in search results. Here, you'll find some of the best advice on making your website's structure the best that it can be – It will be successfully crawled and indexed by spiders, it will appeal to users, and it will give you the best search engine results listings and rankings possible.Read more
After successfully creating a sitemap for a website, the sitemap must be submitted to main search engines manually. This article will provide users with information and steps one should take to submit the sitemap to search engine sites. Submitting to Google, Bing, and Yahoo separately is worth it and does not take much time.Read more
International targeting is not something that every webmaster is familiar with, especially if their market is more localized. When a person manages multiple websites that are designed for users within a specific region that speak a specific language, it is important that the search results display the most relevant language as well as the country version of the website. There are two major things that one can do to make sure that the content will reach the audience in the correct language: URL level targeting and site-wide targeting.Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.