Creating a successful website is more than just gathering information and publishing it onto the internet. It is about curating content that is high quality so that it is valuable to your readers, and providing a good experience for the audience. There are some clear do's and don'ts for creating a website, but a great website will be thoughtfully created from the ground up. The main thing to remember is that a great website is created with the audience in mind, and won't turn dirty tricks just to rank well in search results.Read more
Marketing your business is a necessity when it comes to long-term growth and vitality. Marketing encompasses all types of media, ranging from social media to email and blogging. Understanding the terms surrounding content marketing is a must. We have compiled a list of marketing terms you need to know from A to Z.Read more
In the digital age, almost everyone has an online presence. Most people will look online before stepping foot in a store because everything is available online—even if it’s just information on where to get the best products. We even look up cinema times online!
As such, staying ahead of the competition regarding visibility is no longer merely a matter of having a good marketing strategy. Newspaper and magazine articles, television and radio advertising, and even billboards (for those who can afford them) are no longer enough, even though they’re still arguably necessary.
Now, you also have to ensure that your site is better than your competitors’, from layout to content, and beyond. If you don’t, you’ll slip away into obscurity, like a well-kept secret among the locals—which doesn’t bode well for any business.
This notion is where search engine optimization (SEO) comes in. There is a host of SEO tools and tricks available to help put you ahead and increase your search engine page ranking—your online visibility. These range from your use of keywords, backlinks, and imagery, to your layout and categorization (usability and customer experience). One of these tools is the website crawler.Read more
Running a website today is not only a time-consuming affair, but also a complex one. You have to think about the latest strategies to beat the raging competition, churn out tons of content on a daily or weekly basis and implement a myriad of SEO strategies. Webmasters have a demanding job to do; ensuring that their content is indexed, realize higher search engines rankings, users find the required information, among others. It is for these, and many other reasons that website owners are encouraged to create sitemaps to directly notify Google about various changes the website undergoes and ensure that the new or modified content is crawled and indexed.Read more
You have spent hours or days designing your site, or have it done professionally at a hefty cost by an expert web designer. You have then invested heavily to craft unique content and you cannot just wait to deliver your content to the world and share your experiences, products, services, or whatever information you have in mind. Days fly by and you don’t receive visitors to your website-days may translate into months, and you are almost giving up. You are wondering what might be wrong, the answer is simple; you site or content has not been indexed.Read more
A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.
Content duplication can transpire in a number of ways:
In previous articles we’ve talked about content marketing and auditing tools, DYNO Mapper’s Google analytics integration features and how sitemap tools can make your life much easier. We are going to take things a bit further in this article and talk about how analytics and content audits go hand in hand. Most people don’t realize that they can use analytics for content auditing purposes, but by utilizing your analytics data you will have the ability to rise to the top with fantastic content for search engines andvisitors.Read more
A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase. Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used. While this may be somewhat true, keywords are still a very important concept of SEO.Read more
If you are like many website owners, you've worked extremely hard on your SEO to make sure that your site ranks—and ranks well—in the search engines. Maybe you spent hundreds of man hours on SEO efforts or even hundreds of dollars on a professional SEO agency to provide you with exceptional results. With that said, when it comes time to redesign your website the last thing you want is for all of your hard work to be affected negatively.Read more
Having a great URL structure for SEO might seem straightforward, but it is often times overlooked. URLs are really the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it's more about doing these things where you can so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both.Read more
Sitemaps play two main roles; improve user experience and ensures that your content is indexed by the search engines. This means that both web visitors and search engine spiders can find your site’s content, which is very important for search engines optimization. Having the links to all pages in a site in just a single page also ensures that you keep your site organized and also serve your visitors to the best of your website's ability. To realize this, you have to ensure that you create a sitemap that meets all the requirements.Read more
WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL. Wordpress is by far the most popular CMS system being used to create websites online. It was used by more than 23% of the top 10 million websites as of January 2015 and remains the most popular blogging system used on the web.
Drupal is is a free and open-source content-management framework written in PHP and distributed under the GNU General Public License. With a community of over 31,000 developers, Drupal has become the standard for sophisticated open source web build and is trusted by corporate, political, and government websites.
Joomla is a free and open-source content management system (CMS) for publishing web content. Joomla is the second most widely used content management system online after Wordpress. It has been downloaded over 50 million times and has one of the larges free and commercial extension directories available for open source CMS systems.
DYNO Mapper has features available to create Custom System Logins that will authenticate with your open source or custom software system. If your CMS is not on our list of supported systems, it is easy to build a new Custom System Login that will allow you to crawl private pages of password protected websites.
AMP, short for accelerated mobile pages, is a new way to build web pages that will allow static content to render faster on a mobile device. There are three different parts of AMP in action.
AMP HTML is like regular HTML, but with some restrictions that enable a reliable performance, and it incorporates extensions that help to build content that is richer than basic HTML. AMP JS library makes sure that AMP HTML pages will render quickly. The Google AMP cache may be used to serve saved AMP HTML pages.
It can be said that AMP HTML is simply extended HTML with properties that are customized for AMP. Most of the tags in an AMP HTML page will be regular HTML tags, while some will be replaced with tags that are specific to the AMP design. These custom elements are called ANP HTML components, and allow common patterns to be easily implemented.Read more
Creating an XML or HTML sitemap is no longer a hassle. There are many sitemap generators and plugins that you can always use. However, unless properly formatted and submitted appropriately, you risk encountering a number of errors. This article explains some of the most common errors and how to solve them for successful submission of sitemaps to Google webmaster tools. Upon successfully fixing the errors, you should resubmit the sitemap.Read more
|Visual Sitemap Generators||Website Crawler||Content Inventory||Content Audit||Keyword Tracking||Accessibility Testing||Google Analytics|
As you probably already know, [optimized] website content and search engine optimization go hand-in-hand. There are a variety of tactics that website owners can use to ensure that the content on their website is top notch and doing its job. SEO optimized content is all about directing search engine traffic to your website—users who are looking for what you’re offering. The hope is that once those visitors get to your website and browse through your pages that they will love what you have to offer and convert into a sale.Read more
Automated web crawlers are an important tool that will help to crawl and index content on the internet. Webmasters use this to their advantage as it allows them to curate their content in a way that is beneficial to their brand, and will keep the crawlers away from the irrelevant content. Here, you will find standard ways to control the crawling and indexing of your website's content. The methods described are (for the most part) supported by all of the major search engines and web crawlers. Most websites will not have default settings for restricting crawling, indexing, and serving links in search results, so to start off you will not have to really do anything with your content. If you would like all of your pages contained in a website to be indexed, you will not have to modify anything. There is no need to make a robots.txt file if you are okay with all URLs contained in the site being crawled and indexed by search engines.Read more
There have been a number of different definitions floating around for the term “crawl budget”, but there is not one single term that can describe everything that a crawl budget stands for on the outside. Here, we will try to clarify what it means, and how it relates to Googlebot.Read more
When you encounter crawl errors, your website can be hindered from appearing in a search results page, even when your target audience has performed the ideal search query. The crawl error report comes about and gives details of the website's URLs that Google is not able to successfully crawl, or those that returned with an HTTP error code. There are two main sections to the error report, site errors and URL errors.Read more
What is a password protected website? Why would a website be password protected? Why would I want to crawl a password protected website? These are common questions that everyone asks themselves at some point, especially if you work in website design, development, or SEO. Let’s take each question one at a time, before looking at a few others as well.Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.