Productivity tools are an essential part of completing a successful website redesign. Some individuals might think that the task of redesigning their website means simply giving it a facelift—this is not the case. Doing this will cause an array of problems. It is essential for the webmaster to know the content that makes up the website and how it performs, as well as how to proceed with new content going forward. Visual sitemaps, content inventories, content audits, Google Analytics, and content planning tools are made to assist with discovering the meat of a website, and translating what you should do with it.

Bing is the second most powerful search engine after Google. In as much as most people pay close attention to everything Google, using Bing can go a long way in ensuring that your content attains more exposure, attracts more traffic and ranks better in the search engines. If you are yet to create a sitemap for Bing, now is the time so long as your CMS or site can handle it. Alternatively, you can install any of the available sitemap plugins that will take care of all the technicalities for you. In fact, you are always free to use a sitemap generator for this purpose.

Creating a successful website is more than just gathering information and publishing it onto the internet. It is about curating content that is high quality so that it is valuable to your readers, and providing a good experience for the audience. There are some clear do's and don'ts for creating a website, but a great website will be thoughtfully created from the ground up. The main thing to remember is that a great website is created with the audience in mind, and won't turn dirty tricks just to rank well in search results.

Marketing your business is a necessity when it comes to long-term growth and vitality. Marketing encompasses all types of media, ranging from social media to email and blogging. Understanding the terms surrounding content marketing is a must. We have compiled a list of marketing terms you need to know from A to Z. 

In the digital age, almost everyone has an online presence. Most people will look online before stepping foot in a store because everything is available online—even if it’s just information on where to get the best products. We even look up cinema times online!

As such, staying ahead of the competition regarding visibility is no longer merely a matter of having a good marketing strategy. Newspaper and magazine articles, television and radio advertising, and even billboards (for those who can afford them) are no longer enough, even though they’re still arguably necessary.

Now, you also have to ensure that your site is better than your competitors’, from layout to content, and beyond. If you don’t, you’ll slip away into obscurity, like a well-kept secret among the locals—which doesn’t bode well for any business.

This notion is where search engine optimization (SEO) comes in. There is a host of SEO tools and tricks available to help put you ahead and increase your search engine page ranking—your online visibility. These range from your use of keywords, backlinks, and imagery, to your layout and categorization (usability and customer experience). One of these tools is the website crawler.

Running a website today is not only a time-consuming affair, but also a complex one. You have to think about the latest strategies to beat the raging competition, churn out tons of content on a daily or weekly basis and implement a myriad of SEO strategies. Webmasters have a demanding job to do; ensuring that their content is indexed, realize higher search engines rankings, users find the required information, among others. It is for these, and many other reasons that website owners are encouraged to create sitemaps to directly notify Google about various changes the website undergoes and ensure that the new or modified content is crawled and indexed.

You have spent hours or days designing your site, or have it done professionally at a hefty cost by an expert web designer. You have then invested heavily to craft unique content and you cannot just wait to deliver your content to the world and share your experiences, products, services, or whatever information you have in mind. Days fly by and you don’t receive visitors to your website-days may translate into months, and you are almost giving up.  You are wondering what might be wrong, the answer is simple; you site or content has not been indexed.

A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.

Content duplication can transpire in a number of ways:

• Print versions of websites
• Accessibility on varying hosts or protocols
• Multiple URLs due to content management systems
• GET parameters

Those who create websites use things called robots.txt files to tell web robots such as search engine robots how to crawl particular pages on theirwebsites. REP, is a set of rules that dictate how robots may or may not crawl the web and deal with content they come across. The robots.txt file is part of this and indicates whether certain web crawlers can or cannot crawl the various parts of a website by allowing (or not) behaviors of certain user agents.

It’s important to learn about robots.txt because it can really help or really hurt your website. Read on to get a good concept of what needs to be done to make the most of your website.

In previous articles we’ve talked about content marketing and auditing tools, DYNO Mapper’s Google analytics integration features and how sitemap tools can make your life much easier. We are going to take things a bit further in this article and talk about how analytics and content audits go hand in hand. Most people don’t realize that they can use analytics for content auditing purposes, but by utilizing your analytics data you will have the ability to rise to the top with fantastic content for search engines andvisitors.

Are Keywords Still Relevant for SEO?

A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase. Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used. While this may be somewhat true, keywords are still a very important concept of SEO.

If you are like many website owners, you've worked extremely hard on your SEO to make sure that your site ranks—and ranks well—in the search engines. Maybe you spent hundreds of man hours on SEO efforts or even hundreds of dollars on a professional SEO agency to provide you with exceptional results. With that said, when it comes time to redesign your website the last thing you want is for all of your hard work to be affected negatively.

Having a great URL structure for SEO might seem straightforward, but it is often times overlooked. URLs are really the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it's more about doing these things where you can so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both.

Sitemaps play two main roles; improve user experience and ensures that your content is indexed by the search engines. This means that both web visitors and search engine spiders can find your site’s content, which is very important for search engines optimization. Having the links to all pages in a site in just a single page also ensures that you keep your site organized and also serve your visitors to the best of your website's ability. To realize this, you have to ensure that you create a sitemap that meets all the requirements.

What is AMP?

AMP, short for accelerated mobile pages, is a new way to build web pages that will allow static content to render faster on a mobile device. There are three different parts of AMP in action.

AMP HTML is like regular HTML, but with some restrictions that enable a reliable performance, and it incorporates extensions that help to build content that is richer than basic HTML. AMP JS library makes sure that AMP HTML pages will render quickly. The Google AMP cache may be used to serve saved AMP HTML pages.

It can be said that AMP HTML is simply extended HTML with properties that are customized for AMP. Most of the tags in an AMP HTML page will be regular HTML tags, while some will be replaced with tags that are specific to the AMP design. These custom elements are called ANP HTML components, and allow common patterns to be easily implemented.

Creating an XML or HTML sitemap is no longer a hassle. There are many sitemap generators and plugins that you can always use. However, unless properly formatted and submitted appropriately, you risk encountering a number of errors. This article explains some of the most common errors and how to solve them for successful submission of sitemaps to Google webmaster tools. Upon successfully fixing the errors, you should resubmit the sitemap.

Below is a comparison of the most popular visual sitemap generators out today. Each are great in their own special way, but only one offers a comprehensive solution to streamline the discovery and planning phase of your next website build.

Visual Sitemap Generators	Website Crawler	Content Inventory	Content Audit	Keyword Tracking	Accessibility Testing	Google Analytics
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As you probably already know, [optimized] website content and search engine optimization go hand-in-hand. There are a variety of tactics that website owners can use to ensure that the content on their website is top notch and doing its job. SEO optimized content is all about directing search engine traffic to your website—users who are looking for what you’re offering. The hope is that once those visitors get to your website and browse through your pages that they will love what you have to offer and convert into a sale.

Automated web crawlers are an important tool that will help to crawl and index content on the internet. Webmasters use this to their advantage as it allows them to curate their content in a way that is beneficial to their brand, and will keep the crawlers away from the irrelevant content. Here, you will find standard ways to control the crawling and indexing of your website's content. The methods described are (for the most part) supported by all of the major search engines and web crawlers. Most websites will not have default settings for restricting crawling, indexing, and serving links in search results, so to start off you will not have to really do anything with your content. If you would like all of your pages contained in a website to be indexed, you will not have to modify anything. There is no need to make a robots.txt file if you are okay with all URLs contained in the site being crawled and indexed by search engines.