Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

How to Block Access to Your Website Content November 3, 2016 by Garenne Bigby

blocking access to online content

When blocking a URL on your website, you are able to stop Google from indexing certain web pages with the purpose of being displayed in Google's Search Engine Results. This means that when people are looking through the search results, they will not be able to see or navigate to a URL that has been blocked, and they will not see any of its content. If there are pages of content that you would like to refrain from being seen within Google's Search Results, there are a few things you can do to complete this task.

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What is Google AMP and how does it work? November 1, 2016 by Garenne Bigby

google amp

AMP stands for Accelerated Mobile Pages. This is a way to construct web pages that will render quickly for static content. When put into action, AMP consists of AMP HTML, the AMP JS library, and the Google AMP Cache. When a page isn't optimized for mobile use, you risk the chance of increased bounce rates—30% of users leave a page if it does not load within 3 seconds. The end product of AMP drastically improves the performance of mobile websites on the internet—so much so that the load time is often appearing to be instant. It relies on existing technologies and works in collaboration with the Internet's biggest names. AMP is not a totally different technique for creating pages—it actually consists of normal HTML with a few restrictions and added specialized tags and does not require a lot of additional work. AMP JS works to make sure that the most important content is loaded quickly and clearly, while third party content such as ads are not at the forefront so that users will see their preferred content as soon as possible. AMP has discovered that content that loads quickly leads to faster reading, and in turn that results in more consumption.

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13 Avoidable Content Mistakes That Can Harm Your SEO October 31, 2016 by Garenne Bigby

avoidable content mistakes seo

Search engine optimization is a great way to drive traffic to your website for very little financial cost. As a whole, great SEO will work while you are sleeping, but often times what might seem like a good idea to a novice is actually a huge mistake that might actually be violating Google's Webmaster Guidelines. Take a look at these completely avoidable mistakes so that you can make the best decisions possible regarding your content and it's success.

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How to Make Your JavaScript Website SEO Friendly October 27, 2016 by Garenne Bigby

How to Make Your JavaScript Website SEO Friendly

For the majority of the life of the internet, search engine optimization practices have revolved around using plain text versions of your content as much as possible so that you do not encounter content that is dynamically generated, like through JavaScript. As technologies have advanced, this seems to still be an issue for the well-known search engines like Google, but does it have to be? In general, crawlers have historically only looked at raw content that is within the HTTP response body, and did not typically interpret what a normal browser running JavaScript would interpret.

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Controlling Crawling and Indexing by Search Engines October 26, 2016 by Garenne Bigby

controlling crawling and indexing

Automated web crawlers are an important tool that will help to crawl and index content on the internet. Webmasters use this to their advantage as it allows them to curate their content in a way that is beneficial to their brand, and will keep the crawlers away from the irrelevant content. Here, you will find standard ways to control the crawling and indexing of your website's content. The methods described are (for the most part) supported by all of the major search engines and web crawlers. Most websites will not have default settings for restricting crawling, indexing, and serving links in search results, so to start off you will not have to really do anything with your content. If you would like all of your pages contained in a website to be indexed, you will not have to modify anything. There is no need to make a robots.txt file if you are okay with all URLs contained in the site being crawled and indexed by search engines.

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