A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.
Content duplication can transpire in a number of ways:
On-page optimization takes up one quarter (25%) of all SEO elements. This guide will help you to understand the importance of all areas regarding on-page optimization and how they work together to make your website the best that it can be.Read more
Through the use of software programs and algorithms, Google gathers web content so that those using Google to search can readily access the information that they are looking for. Because of this, there is very little effort required by webmasters to make sure that Google retrieves their content.Read more
Off-site, or off-page, SEO refers to the techniques that are implemented to improve the ranking of a website among search engine results pages (SERPs) that do not directly affect the experience of the user in relation to the way that they experience your content. Many times, off-site SEO is associated with link building, but it is so much more than that. After you have worked on getting all of your website content into order and perfectly optimized, you will need to focus on things like building your website's credibility, increasing the important inbound links, and also building your own social media presence. Google will never reveal their specific algorithm for search ranking, but the search engine giant does give out masses of information regarding creating relevant content that will make for a good user experience.Read more
Many times webmasters will focus on on-site factors when they need to increase their organic growth but much like a vehicle, a website does require behind the scenes maintenance so that it can perform at its best. If your website is falling behind in the ranking, there are definitely some things regarding your SEO that will need to be updated or looked at. When thinking of SEO, it tends to center on on-page factors rather than the technical issues that aren't so pretty. These are all of the tiny little sort of boring things that do not seem like much but actually make a pretty significant impact. All of these technical things are what gives your website the strong foundation that it needs so that it can support all of the great content that you are publishing on it.Read more
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