Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

Your Guide to Internal Linking October 19, 2016 by Garenne Bigby

internal linking guide

When it comes to having your own website, the first battle is bringing users to your site. Someone clicks and finds your site through a general search and clicks on your page. Now the hard part is over, right? Not so much. Now you have the task of keeping that person on your site and getting him or her to go deeper into your site’s content. Avoiding a quick view and exit can be hard, but through the use of internal links and anchor text, you, as a web developer, can find success at not only bringing in traffic but keeping the reader or user engaged in the content you are providing. It all is a matter of learning to master the art of internal linking.

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All about Canonicals October 18, 2016 by Garenne Bigby

canonical link elements

A canonical link is the HTML element that will aid webmasters in preventing duplicated content mishaps, by specifying the preferred (canonical) version of a web page's link, as part of that web page's search engine optimization. It is a proven problem for search engines when trying to figure out the original source for a document that is available through multiple URLs.

Content duplication can transpire in a number of ways:

  • Print versions of websites
  • Accessibility on varying hosts or protocols
  • Multiple URLs due to content management systems
  • GET parameters
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On-page Optimization Guide October 13, 2016 by Garenne Bigby

seo on page optimization guide

On-page optimization takes up one quarter (25%) of all SEO elements. This guide will help you to understand the importance of all areas regarding on-page optimization and how they work together to make your website the best that it can be.

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How to Get Google to Crawl the Right Content September 29, 2016 by Garenne Bigby

steps needed for a good google crawl

How Does Google Find Your Website Content?

Through the use of software programs and algorithms, Google gathers web content so that those using Google to search can readily access the information that they are looking for. Because of this, there is very little effort required by webmasters to make sure that Google retrieves their content.

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seo factors drive organic2

Off-site, or off-page, SEO refers to the techniques that are implemented to improve the ranking of a website among search engine results pages (SERPs) that do not directly affect the experience of the user in relation to the way that they experience your content. Many times, off-site SEO is associated with link building, but it is so much more than that. After you have worked on getting all of your website content into order and perfectly optimized, you will need to focus on things like building your website's credibility, increasing the important inbound links, and also building your own social media presence. Google will never reveal their specific algorithm for search ranking, but the search engine giant does give out masses of information regarding creating relevant content that will make for a good user experience.

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