Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

Crawl Errors, Everything That You Need to Know September 15, 2016 by Garenne Bigby

crawl errors

When you encounter crawl errors, your website can be hindered from appearing in a search results page, even when your target audience has performed the ideal search query. The crawl error report comes about and gives details of the website's URLs that Google is not able to successfully crawl, or those that returned with an HTTP error code. There are two main sections to the error report, site errors and URL errors.

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How to Target International Visitors to Your Website September 8, 2016 by Garenne Bigby

targeting international visitors

International targeting is not something that every webmaster is familiar with, especially if their market is more localized. When a person manages multiple websites that are designed for users within a specific region that speak a specific language, it is important that the search results display the most relevant language as well as the country version of the website. There are two major things that one can do to make sure that the content will reach the audience in the correct language: URL level targeting and site-wide targeting.

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Top 10 Website Redesign Mistakes August 23, 2016 by Garenne Bigby

For anyone who has an established website with good traffic and search rankings, the greatest challenge of a website redesign is reaching or surpassing the current algorithms so rankings and traffic is not lost. That is generally not an easy task, and for good reasons. Let's look at the top 10 website redesign mistakes site owners usually make.

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SEO for Higher Education August 22, 2016 by Garenne Bigby

seo higher education

The Opportunity for Search Engine Optimization

Colleges and universities can improve their search engine rankings by focusing on a proper website structure, good content development, and a strategic use of keywords.

Search engine optimization is the process used to manage website content in a way that will elevate the ranking in search engines. The most predominant place that people research information and make their informed decisions are search engines. In relation to higher education, potential students may be researching schools, the academic community will be researching topics, and Web users will be looking for academic information on Google as well as any other search engines. The impact that searching on the web has on higher education is quite important. Education accounts for a very high percentage of web traffic that is generated by search engine referrals. Because of this, it is vital for colleges and universities to achieve higher rankings for popular search terms.

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"Obviously everyone wants to have great sitemaps and they're definitely useful for us for crawling new and updated content." - John Mueller, Google

Google Webmaster Central's latest Hangout is just another verification from Google that sitemaps are not going anywhere and are still an important tool that aids in crawling and indexing your website. A webmaster asked about why his breadcrumb was being displayed inconsistently in search results and how to fix it. John explained that "In general that means our algorithms are trying to do something different than what you are trying to do, and those are the things that we bring back feedback to the team. Usually, they are not able to manually tweak that for individual sites. He then explains to the viewer about the fact that sitemaps have no relation to Rich Snippets.

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