What blogs do you read, and how do they help you shape your blog or website? The type of blogs (and specific blogs) you read or subscribe to can influence your site development. But did you know that they can also help you with your website optimization?
Having access to a list that compares blogs according to their search engine optimization ranking allows you as a blogger (or website owner, for that matter) to check up on what SEO trends are working the best. This access, in turn, allows you to adjust your optimization methods and marketing plans, and start implementing successful changes.
On the other hand, perhaps you’re an SEO expert or looking to become an SEO freelancer. Maybe you’ve been promoted at work or transferred, and need to start brushing up on SEO trends as part of your new position’s responsibilities.
As with most aspects of online marketing schemes, the realm of SEO tends to evolve on an almost constant basis. Most of the evolving trends won’t require much change on your part, but others most definitely will. In fact, thanks to recent developments in the voice search capabilities of search engines (as an example), updating your SEO methodology has become a requirement rather than an option. Due to the change in how search engines interact with your site, a host of new features and functions have been introduced.Read more
Almost everyone has an online presence today, and getting your business or blog noticed means it has to be attractive and accessible. Making the right choice when looking at a content management system (CMS) to build your site can be the difference between ending up on the search engine’s first results page or its last—and most people don’t even bother with the second page.Read more
Search Engine Optimization (SEO) has always been an escalating arms race. Companies and advertisers continue to look for new ways to organically push their desired results to the top of search engines. Likewise, search engines constantly update their algorithms to combat keyword stuffing and ensure the true cream rises to the top. This constant push and pull has given rise to a new focus in the field. While good, old-fashioned, keyword focused, SEO is still a necessary part of any successful campaign, a growing number of new-age marketers are turning to social media for an added boost.Read more
Not too long ago, Google announced that switching a website over to the HTTPS protocol would give it a small boost in ranking. Google, being the ruler of the Internet, should know what's what then, right? Many people have this mentality but it is vital to understand the difference between HTTP and HTTPS, how to switch, and if even making the switch is right for your brand to begin with. To start with, it is vital to ask a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS.Read more
Search engine optimization (SEO) is a multifaceted industry with dozens of techniques designed and developed to push your blog or website to the fore—or at least toward it. But how do you know whether your efforts are paying off? Sure, you’ll probably find that you get more subscribers to your blog, or be getting more purchases from new clients on your ecommerce site, but that’s not a very accurate means of measuring your SEO success. So how do you know just how visible your site is? Well, that’s where web analytics tools come in.Read more
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