It sounds like something out of a science fiction movie, but unlike some of the technology used in sci-fi blockbusters—like the flying cars from Back To The Future 2—voice search is not something we can only expect to have in the next few centuries.
In 2014, Google commissioned a study by Northstar Research to look into the rising popularity of voice search technology. 1400 American citizens across a range of age groups were asked to participate in a survey, which showed that teens—as always—were ahead of the curve in taking advantage of the then-new innovation.
Not only is the function more popular with the younger generation (55% of teens as opposed to 41% of adults), they’ve also explored new ways to integrate voice search in their everyday lives.Read more
There have been a number of different definitions floating around for the term “crawl budget”, but there is not one single term that can describe everything that a crawl budget stands for on the outside. Here, we will try to clarify what it means, and how it relates to Googlebot.Read more
Anyone with a basic understanding of search engine optimization knows that keywords are a fundamental part of SEO. When people use search engines—such as Google or Bing—they use words or phrases, and these keywords can form a link between well-optimized sites and the user. A sound keyword strategy will increase your chances of being featured on the search engine’s results page, and it is important to know how well your strategy and website are performing using keyword tracking tools.Read more
SEO or (Search Engine Optimization) is the method used to increase a website's search results, and when applied properly, can result in a major increase in website traffic. What Search Engine Optimization essentially does is utilize the algorithm of a search engine, such as Google or Bing, to bring in “high quality” traffic to your website. A search engine is a website with an algorithm that uses keywords and phrases we type to identify the websites that most closely match what we are looking for. In learning how to optimize these engines, you are going to have to take into account several different aspects. The main components are; words, page titles, website links, and website reputation. By taking the time to research and implement these elements in your website you will be well on your way to having high-quality traffic sooner than expected. Did you know that more than 90 percent of people use search engines to find what they are looking for on the internet? Or how about that more than 80 percent of those who use search engines go no further than the first page to find what they are looking for? The ultimate goal is to help you make your way, not only onto the first page of Google but also give you a list of reputable websites and tools you can utilize to learn SEO the right way.Read more
Deciding how a user will navigate through content is one of the most important decisions a digital publisher can make from a usability perspective. The type of navigation used on a website can have a huge effect on conversions and user engagement. There are currently two popular ways for this to handle this sort of navigation. When there is a certain number of items per page with many pages listed or “next” and “back” indication, this is called pagination. Or, you can make it so that more content will load as the page scrolls, known as infinite scrolling. Which will work best in regards to search engine optimization? Read on to find out.Read more
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