A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase. Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used. While this may be somewhat true, keywords are still a very important concept of SEO.Read more
When thinking about either changing your information architecture that already exists or starting from scratch, it can seem a bit overwhelming when you are not sure where to start. The jargon, the seemingly lengthy process, it can seem daunting. This is a list of some of the best books available to aid in your journey to learn more about information architecture, no matter what your level of experience is.Read more
A sitemap is defined as a simple directory or guide that holds information along with other details on web pages that are contained on a website, in addition to the content on these pages. Search engines will do their job in crawling a sitemap to find and identify all information that is applicable to a specific search query that has been performed. The pages within the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least relevant pages will be placed closer to the bottom.Read more
The success criteria and guidelines are designed around these 4 principles that make up the foundation that is necessary for any individual to access and use any content on the web. Any individual that wants to use the web has to have content that is operable, perceivable, robust, and understandable. This is a new design for organizing the WCAG guidelines into principles. When you execute these groups of guidelines, these principles are accomplished successfully. The overall goal is to succeed in these 4 principles, and if any of these 4 principles does not succeed, then any users with disabilities will unfortunately experience difficulties when trying to use the website.Read more
It is official. Your site is live and ready to go. You are ready for countless users to flock to your site just to see what you will say, but this is not Black Friday. They are not sitting there glued to their computers waiting for your site to be ready. You need to draw users in, so how do you go about doing that? The answer lies in SEO, and to be successful online, it is important you understand SEO and know how to use it to make your site succeed.Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.