So, you’ve decided to try your hand at entrepreneurship and start your own company? Whether it’s a full-time commitment or just a means of supplementing your existing salary part-time, this is an exciting time for you.
The first stumbling block you may encounter is how to register your business. What’s the right business entity to choose? There are four basic business types, with a few common alternatives that should certainly be taken into consideration too. Every single one of them has its own set of pros and cons.Read more
What blogs do you read, and how do they help you shape your blog or website? The type of blogs (and specific blogs) you read or subscribe to can influence your site development. But did you know that they can also help you with your website optimization?
Having access to a list that compares blogs according to their search engine optimization ranking allows you as a blogger (or website owner, for that matter) to check up on what SEO trends are working the best. This access, in turn, allows you to adjust your optimization methods and marketing plans, and start implementing successful changes.
On the other hand, perhaps you’re an SEO expert or looking to become an SEO freelancer. Maybe you’ve been promoted at work or transferred, and need to start brushing up on SEO trends as part of your new position’s responsibilities.
As with most aspects of online marketing schemes, the realm of SEO tends to evolve on an almost constant basis. Most of the evolving trends won’t require much change on your part, but others most definitely will. In fact, thanks to recent developments in the voice search capabilities of search engines (as an example), updating your SEO methodology has become a requirement rather than an option. Due to the change in how search engines interact with your site, a host of new features and functions have been introduced.Read more
Almost everyone has an online presence today, and getting your business or blog noticed means it has to be attractive and accessible. Making the right choice when looking at a content management system (CMS) to build your site can be the difference between ending up on the search engine’s first results page or its last—and most people don’t even bother with the second page.Read more
You’ve just started your own business and realize that pamphlet and word-of-mouth advertising will only get you so far. After all, just about everyone is online these days—and you often turn to Google to compare quality and pricing for products and services near you.
So online presence is an absolute must. But do you hire a web designer, which can cost anything from $2000 upwards and will create additional costs every time you need to update your site?
While there is merit to hiring a web developer to help iron out any wrinkles in your design, website builder software and programs allow you do just about everything a professional designer does—at less than 1% of the cost. You’ll also have full access to and control over your site’s back-end, meaning you’ll be able to login to change content, upload images, and expand your site without calling for support.
If you’re a small business owner, including photographers, writers, musicians, artists, or even a start-up baking company, then you don’t have enough money to hire a web developer, making website builders the perfect solution.Read more
The function of a usability evaluation is to determine how well visitors to your site are able to discover and explore content, use your site to meet their intentions and expectations, and how satisfied they are with the process. There are a number of ways to determine your usability, whether rating your existing site or planning a new one, but understanding the concept is a crucial first step.Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.