The User Experience Blog for Website Architecture Planning

The User Experience Blog for Website Architecture Planning

How to Prevent Blacklisting When Scraping August 21, 2018 by Garenne Bigby

How to Prevent Blacklisting When Scraping

Scraping websites is almost exactly how it sounds—the website content is viewed quickly, and necessary information is gathered and then put into a spreadsheet. The specific information needed is taken and then added to a database where scrapers can store the data. Companies that scrape information from websites can benefit from using this data by being able to keep up with the competition, centralizing data quickly and efficiently, and pricing analytics. The process also allows for loads of unstructured data to be arranged in a more organized way. It allows businesses to gather and analyze useful data that is out there on the internet.

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What is Paid Search Marketing (PPC)? August 17, 2018 by Garenne Bigby

What is Paid Search Marketing (PPC)?

Today, the Internet is the marketplace of the modern world. Every day, countless business deals take place online, from trading-card exchanges to complex financial transactions. Every business with an online presence wants to maximize its digital impact: to be seen, heard, and thought of first. In this electronic business-space, it is the search engines—the ones that sift the ether—that determine who is first. As a result, those who pay a fee can have their businesses appear higher in search results. These agreements have several names, but they all refer to paid search marketing. Although there is a great deal to know about paid search, today we will give an overview of the key points.  

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How to Conduct a Patent Search August 2, 2018 by Garenne Bigby

How to Conduct a Patent Search

Eureka! The light bulb has gone off. Or perhaps an idea has been simmering in your mind for quite a while. Whatever the situation, you are ready with an incredible idea for an invention. Perhaps this will be the next special invention, the next big thing, or what will make you attain your financial goals. For those creative and talented individuals who are looking to invent, or simply for the entrepreneurs who wish to cut costs and do their own patent search—the following guidelines will show you the way. How might one obtain a patent, you may be wondering? It can be a challenging process since we live in an age of inventions and advancements. How can you be sure your idea has not yet been patented? Has someone already beaten you to the punch? How can you be sure your invention is not already patented?

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Top 11 Credit Card Processors for SaaS Recurring Payments

Companies rely heavily on credit card processors when it comes to recurring payments. These processors save time, money, and can help to avoid error. In a world where almost everything is digital, most customers find it convenient when they can hook their card up to have payment automatically deducted each month. While customers might worry about there being risks to this type of arrangement, it is actually much safer than allowing a company to file away your information somewhere in a drawer.

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Web Accessibility Checklist July 31, 2018 by Garenne Bigby

Web Accessibility Checklist

When designing a new website or updating it to adhere to the most up-to-date accessibility laws and regulations, there are many guidelines to follow. Making sure a website is accessible to all users, especially those with disabilities is important for a variety of reasons. Not only is it the law, but it can also be beneficial to a company. It allows them to have more visitors, make more sales, and obtain many customers for the long-term. Websites that are inaccessible to those with disabilities may not only hurt sales or the number of visitors but can, more importantly, be frustrating to its users.

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