We have been rolling out v4.0 features over the last few weeks, and here is a summary of what's now live for users.

**Please note that we have a scheduled price increase for all plans starting in 2020. Upgrade to annual before the new year to secure your pricing for an additional year and get two months free by going annual - more info coming soon.

Before any project is started, users need to be involved from the very early stages. It provides the developer with quick feedback, so issues can be resolved efficiently. The accessibility-related issues include things like how seniors and people with disabilities have had to adapt to using the web through strategies and assistive technologies. We often don’t think about how some people might not exactly conform to society’s normal way of doing things.

 It should be a goal to be able to make the project more accessible to everyone. When users are involved early, this can help the process go much quicker and much smoother. A web Accessibility strategy also leads to improving the project in more ways than one. Having multiple people working on a project from the get-go will model a team. Collectively, everyone can brainstorm, see things from multiple angles, and overall make the project more successful. 

In an ever-evolving world, technology is rapidly advancing, and competition is becoming fiercer than it has ever been. Producing relevant content that shows up in top searches becomes harder and harder. Furthermore, a recent broad core algorithm update has been released and implemented by Google that ensures relevant and highly ranked content is being more readily accessible for users.

The process of testing your website to ensure it is fully accessible to all users is a lot of work. In fact, you might be tempted to use a few automated accessibility testing tools and call it a day. While there are quite a few fantastic automated accessibility testing tools that can catch issues, they won’t catch absolutely everything you need to find. They do an excellent job at catching issues that are programmatic, but they’re not an end-all-be-all solution. Your users are ultimately human beings, which means they’ll experience any given website differently than a computer will. Therefore, part of your routine when it comes to accessibility testing needs to involve real people who know what they’re looking for.

When you’re trying to optimize your website for the search engines, you might feel overwhelmed at the amount of advice there is out there regarding on-page and off-page SEO. Chances are, you already have a few keywords in mind that you want your website to rank for, so what needs to be done to make sure you show up on the first page of the search results? Fortunately, ranking for the keywords you have in mind is easier than you might think. It takes a bit of hard work and effort, but once you understand the basics, you’ll be able to ensure greater search visibility.

Let’s start with exactly what on-page SEO is. Essentially, on-page SEO refers to the practice of optimizing individual web pages with the goal of ensuring those web pages rank higher in search engines. While off-page SEO refers to activities and/or things you do outside of your website, such as links and other external signals, on-page SEO refers to activities and/or things you do inside your website, such as changing the content or HTML code of a page.