When designing a new website or updating it to adhere to the most up-to-date accessibility laws and regulations, there are many guidelines to follow. Making sure a website is accessible to all users, especially those with disabilities is important for a variety of reasons. Not only is it the law, but it can also be beneficial to a company. It allows them to have more visitors, make more sales, and obtain many customers for the long-term. Websites that are inaccessible to those with disabilities may not only hurt sales or the number of visitors but can, more importantly, be frustrating to its users.Read more
Today’s online environment, in the context of human history, is a thing of wonder. Never before in the span of human development has there been any invention capable of allowing people to converse instantly from across the globe. Our digital capabilities—to share content, entertain, educate, and conduct business—are unparalleled. Truly, we are all fortunate to live in a time such as this one.Read more
In today’s business environment, one of the most important, if not the most important, advertising channels is the Internet. Getting a business’ website and its products and/or services online and into the viewing eye is crucial for profitability. To achieve this, web developers perform Search Engine Optimization—SEO for short—to raise a website’s rank on the results page of search engines.Read more
For any business, online or otherwise, a solid marketing plan is a key factor in how successful that business is. Regardless of whether one owns a trading card store, an eBay online shop for sporting goods, or a bookstore, getting the word out about a business is critical. If customers don’t hear about a business’ unique products, services, and offerings, they will never visit the business. No customers mean no purchases, which means no profits, which ultimately means bankruptcy.Read more
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