The User Experience Blog for Website Architecture Planning

The User Experience Blog for Website Architecture Planning

What is Google Tag Manager and How Does It Work? March 22, 2018 by Garenne Bigby

What is Google Tag Manager and How Does It Work?

Google Tag Manager (GTM) is an online tool that can help you with the tracking codes and collecting analytics on your website. It can also be used in conjunction with Google Analytics to make collecting this information so much easier. GTM has so many great features that are easy to use, and the best part is, it is completely FREE! The program can keep track of all your information through one tool, which stores all your data in a centralized location. This means you will not need help from other developers that can cost a lot of money to work with. You can do the work all on your own, and you will be able to see everything that happens on your web page in one place, which is convenient for you and your team.

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The Twenty-First Century Communications and Video Accessibility Act (CVAA)

Though the advancements in technology are meant to be enjoyed and used by the masses, there are still members of society who could not get full access to tailor to their needs. People with special needs regarding hearing or sight were an underserved market.  In October 2010, the Twenty-First Century Communications and Video Accessibility Act (CVAA) was officially signed by President Barack Obama. This act built on the foundation of the Television Decoder Circuitry Act (TDCA) of 1990. The TDCA established basic guidelines for television display devices at 13 inches or larger. Using this as a basis, the CVAA expanded into realms beyond television to all devices capable of displaying video, regardless of size. This was a necessary step as video sharing and viewing became possible through multiple devices and not just televisions.

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How to Increase Your Quality Score in Google AdWords February 20, 2018 by Garenne Bigby

How to Increase Your Quality Score in Google AdWords

Increasing your quality score on Google AdWords is not just good for bragging rights. It can also be helpful to increase your pay per click profits and the position your site or blog shows up in advertising. Increasing your score can be an indication that your ad or website is doing well. Without the score, you might not know some of your current features are hurting you rather than helping you. In the long run, it can also save you time and money in making sure you are using the right keywords. 

The AdWords quality score will tell you the measurement of aspects like the quality of your user experience, relevancy of keywords, and how your pay per click advertising campaign is performing. Once you understand what your quality score is and why it is important, you can begin to work on the factors that affect your score. 

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Why Does SEO Take So Long for Search Engine Success? February 19, 2018 by Garenne Bigby

Why Does SEO Take So Long for Search Engine Success?

Working hard without results can be super frustrating. If you are working hard to increase your Search Engine Optimization rate without success, you are not alone. SEO is a process that doesn’t happen overnight. It takes time to increase your ranking when it comes to SEO. While it is a long process, there is no concrete answer to how long it actually takes. Even though so many business owners wonder how long it will actually take, it takes different rates for different websites.

There are so many factors to consider when trying to figure out how much time SEO will take to be successful. There are also many people out there on the internet trying to do exactly what you are doing. It depends on the kind of keywords, the type of website you have and what kind of business you are running, among other factors. Here is some insight on the process of SEO, which can help to explain why it takes so long and what you can do to become more successful.

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Monitor Your Website Health with DYNO Analytics ™ February 18, 2018 by Garenne Bigby

Monitor Your Website Health with DYNO Analytics ™

As a business owner, it is important to maintain a healthy website. A healthy website is one that is working properly, bringing in the right people, and allowing users a good experience. Without the health of a website, a company may have a difficult time converting and keeping customers.

A website serves as a way to market your business online, so that users and customers can easily find your information or product. Websites give users easy access to information, allow them to make purchases, and can also give customers the chance get a feel of your business.

These days, it is almost impossible for a business to be successful without an online marketplace. Many people browse the internet when they are looking for a product or service. While no site is perfect, there could be some pretty big issues happening with it that is driving users and customers to find what they need somewhere else.

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Create Visual Sitemaps

Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.

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Search Engine Optimization SEO Create Sitemaps Sitemaps Accessibility Testing UX User Experience Sitemap Generator Content Audit Website Content Audit

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