Knowing how to connect with your audience will help you better push your products and content. But choosing the right placement to generate ad venue is important, too. AdSense is one of the best and easiest ways to start earning money from your website. It works through partnership with Google and other internet search engines to take what your potential audience and customers already like and help sell them on those interests. You can connect it with certain websites that specialize in blogging, handmade products, and even custom services. It’s likely you’ve visited a website and seen an ad specifically tailored to you courtesy of AdSense. Maybe you were scrolling through your favorite social media site, and you see an ad for your favorite type of food. You might even see an ad for something you researched before buying.
Typically, those results are labeled ‘Sponsored Results,’ which indicates that the advertisers have paid for that ad space. This is how AdSense works to address viewers directly and generate ad revenue. The ad revenue from using AdSense is upwards of over 2 billion dollars every fiscal quarter. This is a result of ads not only being shown on websites but shown in the places to potential customers who will seek out the advertised products. Even if you’re already making a small profit from your website, having AdSense is a surefire way to increase your revenue.Read more
If you own a site or are thinking of starting one, you’ve likely come across the idea of “user experience.” User experience, or UX, is an integral feature of website design and layout. After all, when you visit a site online, you want to enjoy the experience. You don’t want the web pages you’re viewing to be crowded with too much information or ads, and you certainly don’t want to have to hunt for the information you need either.
So when it comes to owning, managing, or building a site, UX is an important consideration. But as you may well know, not everyone experiences life—both online and offline—in the same way. What works for some does not necessarily work for others.
There’s a running joke that in order to become a UX expert, you need to have experience, curiosity, a portfolio, superior communication and research skills, a working knowledge of social psychology and… the list goes on.
All jokes aside, UX isn’t about learning just one formula. There is no one master trick. Mastering UX means knowing about a wide range of things—hence the “requirement” of curiosity.
Lucky for you, you won’t have to enroll in several courses and complete two or three degrees. Learning UX has never been easier than right now.Read more
Accessibility relates to the ease with which people with disabilities can use and enjoy the services that an institution offers. Accessibility can be something as simple as a ramp for those in wheelchairs or height-appropriate door handles for children.
While accessibility measures are meant to be an inclusive means to provide people with disabilities the same opportunities as those without disabilities, they are also used to improve the general user experience for any service, device or infrastructure.Read more
If you’ve ever visited a site that was disorganized or you couldn’t find what you were looking for (even though you know the information is there), you’ll understand how frustrating a bad layout can be. You may even have decided to stop using that site and changed over to a different company with similar services as a result.
If this has happened to you, you understand the importance of categorizing your own site’s content in a manner that makes navigating to the desired pages an easy matter—because you don’t want to lose clients, of course!
But how do you know whether your site’s layout and categorization is as easy for your users to understand as it is for you? After all, you built the site (or at the very least gave your developer/website manager directions in doing so), and therefore know where to find everything, but your target market may have a slightly different way of thinking. And if your users struggle to find your content the way you’ve grouped it, they too may consider moving on to a competitor. This is where card sorting (and card sorting software or sessions) saves the day.Read more
Search Engine Optimization (SEO) has always been an escalating arms race. Companies and advertisers continue to look for new ways to organically push their desired results to the top of search engines. Likewise, search engines constantly update their algorithms to combat keyword stuffing and ensure the true cream rises to the top. This constant push and pull has given rise to a new focus in the field. While good, old-fashioned, keyword focused, SEO is still a necessary part of any successful campaign, a growing number of new-age marketers are turning to social media for an added boost.Read more
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