Nowadays, businesses are much more aware of the vital role SEO plays in helping them be found online. However, a number of factors can define how SEO-friendly any given website will be for web crawlers, and for a lot of people, all of these factors can get confusing and overwhelming. In an effort to break things down, we’ll look at two important factors that are often overlooked: crawlability and indexability. So what is crawlability? What about indexability? Let’s start by reviewing how search engines actually discover pages on the web, in order to gain a better understanding of these two terms. 

The internet enables us to access information, financial institutions, stores, education, and much more in the form of audio, text, video, and other formats. It’s an incredibly useful tool that many of us rely on in our day-to-day lives, whether we’re using it personally or professionally. We depend on the Internet to give us virtually infinite amounts of data — allowing us to make decisions, collaborate together, and stay in touch with those who are important to us. In a sense, the Internet acts as a portal to all of the knowledge we, as a collective society, have. But often, the Internet remains restricted or dependent on assistive technologies for persons with disabilities to take advantage of it. This is why it’s essential for businesses to ensure web accessibility for everyone, including those with disabilities. 

Search engine optimization is more important than ever before. Why? Because we live in the digital age where every business has a plethora of competition on the web. Searchers can find a huge range of results when they’re looking for any given product or service. That’s why it’s vital to make sure you’re standing out and ranking high for keywords relating to your products and/or services. When you’re following common best practices for search engine optimization, you’re able to boost your search engine rankings while also achieving various benefits in terms of usability. For instance, your website will load quicker, be easier to navigate, and ultimately, convert more prospects into customers. 

So what kind of SEO methods are you using? No, we’re not talking about on-page or off-page, we’re talking about black hat SEO vs. white hat SEO. If you’re not familiar with the terms, you might be using techniques that won’t necessarily set you up for great results in the future. Knowing the difference between black hat SEO and white hat SEO is essential to ensure you’re meeting your long-term goals when it comes to ranking on the search engines. Let’s take a look at the meaning of each term.

Google is typically the first thing that comes to mind when we speak of SEO. It’s easy to understand why — it’s an incredibly powerful search engine and everyone wants to rank high on it. But it’s not the only search engine, especially in today’s day and age where everyone is looking towards other forms of media to answer their questions or give them the information they need. YouTube is becoming a very relevant search engine nowadays. It’s not as big or popular, but it’s certainly a search engine you’ll want to optimize for, in order to boost your online presence.

If you’re ready to achieve video marketing success, here are 15 of the best SEO tactics to use on YouTube:

Choosing a domain name, or the name of your website is a daunting, important and sometimes fun task. If you think of some of the most commonly used and famous websites out there, you may become envious and wonder how you too can be so successful. Do not fear, just read on to pick up some tips, tricks and advice that will help you on your way owning one of the domain names that other people would kill to have.