If you are like many website owners, you've worked extremely hard on your SEO to make sure that your site ranks—and ranks well—in the search engines. Maybe you spent hundreds of man hours on SEO efforts or even hundreds of dollars on a professional SEO agency to provide you with exceptional results. With that said, when it comes time to redesign your website the last thing you want is for all of your hard work to be affected negatively.Read more
Throughout this article we are going to talk about the importance of content inventories and content audits, especially when it comes to the success of your website as a whole, its maintenance and overall management.
It’s not uncommon for new (and quite often established) website owners to forget all about content inventories and how valuable they can be, particularly when it comes to the success of a website.Read more
Regardless of how old or new your website is, if you have inherited the site or you are ready to migrate your website from Drupal 6 to Drupal 7, a website audit is imperative to the success of your website and business. A site audit will help you learn the ins and outs of your website, what content is on the site, how it’s structured and frankly, if the content you do have is working in your favor (i.e. doing what it’s supposed to; convert!).Read more
It is the desire of every webmaster to own a website that can meet their needs, serve and engage his/her visitors. Every webmaster has to develop a positive stance towards competition which many people dread. Competition should be given the right perspective and proper interpretation as you should learn from it in order to improve on personal services and products. Content auditing is aimed at auditing your website as a defense against competitors. It helps you to examine the effectiveness of your contents as well as bridging any technical flaws and gaps.Read more
A content inventory is one of the most important phases during content management system changes, upgrades or website redesigns. The inventory also doubles as a useful long-term content management tool. Without a clear understanding of why you are undertaking a content inventory, your expected results and who your target audience is, it is quite easy to find the exercise confusing. Here are some of the considerations you need to make before embarking on the process.Read more
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