The User Experience Blog for Website Architecture Planning

The User Experience Blog for Website Architecture Planning

20 Ways To Increase Your Website Conversions July 5, 2016 by Garenne Bigby

20 Ways To Increase Your Website Conversions

It is vital to increase your conversion rates in order to have a high sales volume and successful business. Many times it is just a small tweak in an established machine that will produce significant improvements among conversion rates. Pair many small changes with a few large tweaks and you can rest assured that your conversion rates will show dramatic results.

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Learning About Sitemaps July 1, 2016 by Garenne Bigby

learning about sitemaps

A sitemap is a file that contains a list of many web pages that are contained in a single website. It is used to tell search engines about the site content and how it is organized. Web crawlers used by search engines will read the file in order to gain more knowledge about the website, and crawl it more effectively. The sitemap will also provide very valuable metadata that is associated with the web pages that are listed on the sitemap. Metadata is data about the webpage—this would include information like how often the web page is changed, when it was last updated, and its importance in relation to the other pages in the website.

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XML Sitemap Best Practices June 27, 2016 by Garenne Bigby

xml sitemaps best practices seo

In the process of optimizing websites, an extremely important part of the puzzle is submitting the sitemap. The purpose of the sitemap is to ensure that search engines will discover all pages contained on the website, and will download them quickly when changes have been made. Here, you will discover more about why sitemaps are important, how to optimize them for search engines, and when to use an XML sitemap and RSS or Atom feed.

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Why You should be using a Google News Sitemap June 21, 2016 by Garenne Bigby

google news sitemaps

As a whole, Google News works to promote online journalism, and allow users to be exposed to many diverse perspectives. In this process, there are no humans that are choosing which stories receive top placements and which ones will be declined placement at all. The factors that determine where an article will rank on Google News are: the diversity of content, the originality of the content, rich textual content, and how fresh the content is. Additionally, there are technical factors that may affect the ranking of an article in Google News. These factors are: other relevant sites that link to your article, as well as accurate and descriptive title and alternate tags in the code for the news articles.

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What Are Sitemap Extensions And How To Use Them? June 20, 2016 by Garenne Bigby

sitemap extensions

Extensions for sitemaps are an added syntax for certain media types that are contained within a sitemap. These media types would be images, videos, and other hard to break down content that is contained within the site, and the extensions are used to improve its indexing. A byproduct of the improved indexing, the sitemap extensions will provide information from tags on the elements to aid in making the website more accessible. In short, the extensions are used for content that is not just simply words or text in a default language.

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