A Content Inventory is simply a list that contains all of the content on a website. The inventory will typically include all text, images, applications, and documents. In order to gain knowledge from the inventory, it is necessary to assess each individual piece of content. Doing this will aid in understanding what exactly is on the site, if it is in the proper location, and if the content is up-to-date. Before the invention of content inventory tools, performing this process would be almost painstaking, and not completely free from errors. Whether someone was performing the content inventory by hand or entering it into a spreadsheet, there is always room for mistakes. With the invention of content inventory tools, like those provided by DYNO Mapper, anyone that has access to the internet can perform a content inventory. This will jumpstart the process of a website redesign, or will simply give the webmaster a look into the sitemap of the website. Once a website's content inventory is assessed, the webmaster can refer back to it when comparing progress on the new site map or redesign of the website.

What is a persona? This is how a person views things, how they act, what they believe, and the like. It incorporates the most important things that make them who they are, and organizes it into a profile. This is why personas are so important for businesses—they need to know all of these things about their customers. This is when they would create a web persona. Essentially, this would be a fictional profile that represents the target audience according to averages that have been calculated regarding the customer's buying process, their personality, and their demographics. Personas and user archetypes are used by companies in guiding their decisions regarding new product launches, new features, site design, and interactions with customers. It is important that they understand the goals and patterns of the audience in order to create a successful archetype that will satisfy this targeted group. The aim is to make a persona that represents the total package of the target audience. When this happens, it allows the business to appeal to the maximum amount of their real life customers.

A landing page is essentially any web page on the internet that a visitor can “land” on. When being discussed between marketers and advertisers, the term landing page would be referred to when talking about a standalone web page that has been designed for one single objective, and is distinct and essentially separate from a main website. What does this mean? In short, the landing page should not have any global navigation that would tie it to the primary website. Why would a website want this? Using a landing page like this will limit the options that are available to the website visitors, and will help guide them to the ultimate conversion goal.

Seasoned web developers will know that it is important to spend a significant amount of time in the beginning of a project to understand a client's website and business needs thoroughly. An example of this would be to start by systematically mapping out the information architecture of the client's website visually. Though this process is time-consuming and sometimes rigorous and intense, it will easily return its value many times over. Here you will find detailed information on mapping out the information architecture of a website and also a different tactics to explain why mapping is useful from the perspective of SEO (search engine optimization).

DYNO Mapper has many features to use in the content planning phase of designing a website. This makes it easy to manage your workflow and gather the content that is necessary. Using the tools available, DYNO Mapper makes it easy to plan, discover, and execute a new content strategy whether it is a medium or large website that you are redesigning. These tools enable you to plan the website from the ground up while staying extremely organized. You become capable of distributing content assignments to your team members while making sure that they meet their milestones and other due dates. You can create content blocks made of plain text, rich text, images, links, files, and videos—while ensuring that they are contained seamlessly in the site map. Team members may be assigned pages and their progress can be tracked with the content calendar. The files may then be exported for easy content planning in PDF and CSV formats.