For years now content has been king of the marketing game. After all, rock solid content is what keeps your visitors on the page and wanting more, right? Great content is what makes visitors turn into conversions, with a little help from search engine optimization, and both XML and HTML sitemaps. But writing really good content that converts takes time, a lot of energy and research, doesn’t it?

As you probably already know, [optimized] website content and search engine optimization go hand-in-hand. There are a variety of tactics that website owners can use to ensure that the content on their website is top notch and doing its job. SEO optimized content is all about directing search engine traffic to your website—users who are looking for what you’re offering. The hope is that once those visitors get to your website and browse through your pages that they will love what you have to offer and convert into a sale.

All about Sitemaps: XML or HTML Sitemaps or Both?

Regardless of what type of website you run, whether it’s e-commerce, for a small to medium sized business or a large social networking platform that you’re trying to get off the ground, there’s one thing that should always be included: a sitemap. Now, as you’re probably aware, there are a few different types of sitemaps including HTML and XML sitemaps; there is also such thing as a txt sitemap, but they aren’t as popular as they used to be.

Creating the perfect sitemap can make a world of difference when it comes to the success of any website. At the same time, however, creating a sitemap can either be very easy or quite complex (and time consuming) depending on the website. A larger, more complex site with hundreds or thousands of pages, for instance, will be much more time consuming when it comes to creating a sitemap than a smaller one.

It can take hours. Hours that most people don’t have because there are more important things to focus on such as creating rock solid content, promoting your business or website, and so on. But at the same time, part of your success is having a website that is fully optimized for search engines and stellar when it comes to the user-experience.

Right? Well, the good thing is that a sitemap generator can cut the time down it takes to create the perfect sitemap considerably. In most cases, a sitemap generator is completely automated as well.  

DYNO Mapper, a software that’s dedicated to monitoring a website’s health in order to assist administrators of large (and even small) networks to diagnose issues in order to provide a stellar user experience, has recently launched a new version of their software that offers much more than past versions—including a website accessibility testing feature.