Creating a great website comes from the understanding of visitors' interests, expectations, and needs. All of the visual design, text, navigation, and organization need to work together in order for visitors to find important information and complete tasks easily and quickly. Many phases of designing a website's information architecture can be completed simultaneously. Each phase is unique, therefore it is difficult to say just how long it would be to build a website's IA. To take on a task like this, there will be technical staff, writers, and visual designers all on staff to keep the project going by creating content, modifying existing content, and creating the visual design. The website is a highly visual medium for a brand's message, so it is vital that all people on board are on the same page to create a cohesive piece of work. The website should be both accessible and usable for all potential visitors.

A website really only has a few seconds to capture the interest of a viewer. Think about this as applied to your own life- the books you read, speeches you've listened to, books you've read. The initial exposure is what will help individuals to determine whether or not they want to spend more time doing this thing that they have been exposed to. This day in age, there is just simply too much competition for time. One cannot expect that people will invest more time than necessary to get to the main point of a website. Proactive content is vital. You must be edgy, but not offensive. You must be willing to amuse and challenge, while never boasting or bragging. Your site, specifically the homepage, should be intriguing enough to be memorable, and should cause the website's visitors to tell everyone they know, that they must visit this website.

To some, sitemaps might seem like a needless chore, and others, a sitemap is pretty much an essential for any website. The latter of the two would be correct. Having a sitemap that is constructed with a clear goal in mind could be the driving factor to a website's success. It will provide a vital link between a website and search engine that nurtures the relationship that is vital to the website's prosperity. A well-structured sitemap will make a website searchable by all search engines, and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a website. These website site crawlers used by search engines depend on sitemaps to point them in the direction of the correct website that a user is searching for.

Monitoring issues on websites will help to keep the operation of the site in line. Because the issues may change, when they arise it can have a negative impact on the SEO and usability. DYNO Mapper will perform a content audit, monitoring every week to make sure that the integrity of the website is still intact. Users can receive weekly notifications as well as progress reports that are charted and available to be made into reports. Performing this action with the content audit tools will guarantee that the content is presented to the search engines in the ideal way, and it will reveal any glitches that are present in the website structure.

Web designers sometimes bring together the concepts of information architecture (IA) and navigation design. It is true that these concepts are related and that IA informs the design of website navigation, but it should be made clear that IA and navigation are not interchangeable. In fact, IA spans beyond simple website navigation. Some web designers even refer to navigation as just the tip of the iceberg that is the entirety known as information architecture of the site. With recommendations from professionals, it is not wise to design the navigation of a website without taking the information architecture into consideration first. This is because the IA has many functions, and these functions include adding very important context to a web page. This would enable users to visit a page that is deep in the site straight from the search engine.