Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

It's 2018 and SEO is dead. Again June 9, 2016 by Garenne Bigby

death of SEO

Critics of search engine optimization (SEO) say that if it is not dead now, it will be dead soon. This is simply not the case. The current circulation of information says that search engines are shifting away from traditional SEO, in order to focus on higher quality content. There is no shift away from traditional SEO; it will need to work side by side with good quality content from now on to compete for higher rankings in search engine results. All of this simply means that quality of the content, rather than solely the little details that aid in bad content, will aid in ranking better in search engine results. Those that believe the naysayers are wrong trust that high-quality content is important, but not more important than proper SEO, and that the two must work cohesively to provide quality content that will rank high.

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The Ins and Outs of SEO October 20, 2015 by Super User

The Ins and Outs of SEO

SEO, or search engine optimization, is the process of changing the visibility of a website or webpage within the unpaid portion of a search engine results page. This unpaid portion is sometimes referred to “organic”, “natural”, or “earned”. More often than not, the higher ranked on this search results page and the more frequently that the site occurs on the search results page, the more visitors that it will get from the users of the search engine. These visitors likely then become converted into customers. Search engine optimization can target several different searches like video search, image search, news search, academic search, and searches that are industry-specific. SEO is different from local search engine optimization, simply because local search engine optimization is focused on enhancing the online presence of a business so that search engines will display the pages when a user has entered a local search for the product or service.

Traditional SEO stays more focused on national searches. When used as a marketing strategy on the internet, SEO is based on how search engines work, what individuals are searching for, and the search terms or keywords that are being typed into search engines, along with which search engines are being used by the target audience. SEO can include things liked: editing content, HTML, and code to increase its relevancy to particular keywords and to remove barriers so that the site can be properly indexed by search engines. SEO can be something like increasing the number of backlinks or inbound links of a website. As time goes on, SEO strategies are changing, as now more searches are being performed on mobile devices than on desktops, so SEO for mobile websites is getting off of the ground. All of the major search engines (Google, Bing, Yahoo) have their primary search results, so it is vital that a website be optimized to show up for any of these that show results based on what is relevant to the user's search query. All of these search engines crawl, index, and retrieve content in order to deliver what is most relevant.

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XML Sitemaps - SEO Best Practices June 3, 2015 by Super User

XML Sitemaps - SEO Best Practices

Every website owner and online entrepreneur wants to succeed, hungers for the best search results and is willing to do anything to make it t the top of the search engines result pages through increased traffic to the site. Search engines optimization is a complex process that takes time and lots of resources to be realized. New algorithms are frequently released by the search engines led by search giant Google are frequently unleashing new updates aimed at ensuring that only the best and deserving websites attain higher rankings in SERPs. In as much as different experts hold different opinions about the influence of the Sitemaps’ influence on SEO, one thing that cannot be ignored is that, when you create a sitemap, you will complement your company’s SEO efforts.

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The Revolution of Search Engines Crawling and Content Indexing

Technology is making life easier, better and enjoyable. Owning a website is nolonger a reserve of the few with technological know-how. In fact, anyone who can use a MS word can now own and even manage a website without any support from the tech-savvy fellows. This is the good news, but here is the bad. Because everyone can create and own a site, there are currently far too many websites in the world; in fact, a billion to be precise as at October 2014. Most of these websites are very active, and fall under common niches. Large numbers are synonymous with competition, and in this case, all sites are competing for search engines’ attention. If you have the content online, it has to be found by the search engines so that it can be availed to web users.

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5 Sitemaps Best Practices For Bing May 13, 2015 by Super User

5 Sitemaps Best Practices For Bing

Bing is the second most powerful search engine after Google. In as much as most people pay close attention to everything Google, using Bing can go a long way in ensuring that your content attains more exposure, attracts more traffic and ranks better in the search engines. If you are yet to create a sitemap for Bing, now is the time so long as your CMS or site can handle it. Alternatively, you can install any of the available sitemap plugins that will take care of all the technicalities for you. In fact, you are always free to use a sitemap generator for this purpose.

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