Website Architecture Planning | Search Engine Optimization

Website Architecture Planning | Search Engine Optimization

What is Negative SEO, and How to Defend Yourself May 31, 2018 by Garenne Bigby

What is Negative SEO, and How to Defend Yourself

In today’s business environment, one of the most important, if not the most important, advertising channels is the Internet. Getting a business’ website and its products and/or services online and into the viewing eye is crucial for profitability. To achieve this, web developers perform Search Engine Optimization—SEO for short—to raise a website’s rank on the results page of search engines.

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10 Amazing Keyword Research Tools for Search Marketing

For any business, online or otherwise, a solid marketing plan is a key factor in how successful that business is. Regardless of whether one owns a trading card store, an eBay online shop for sporting goods, or a bookstore, getting the word out about a business is critical. If customers don’t hear about a business’ unique products, services, and offerings, they will never visit the business. No customers mean no purchases, which means no profits, which ultimately means bankruptcy.

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The Top 14 URL Shorteners to Shorten Long Page URLs

Have you ever tried to post a URL to a social media site or elsewhere and were frustrated by how long the link was? This is where a URL shortener would be helpful. There are different URL shortener tools out there on the internet to do this for you automatically, but it might not be easy to figure out which one is best. Here is a list of the top 14 URL shorteners online that you may find helpful. When using any online tool, it is important that you find the one that is right for you.

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The History of SEO and Search Engines May 2, 2018 by Garenne Bigby

The History of SEO and Search Engines

Search engines are used by millions of people every day to find out information about almost any topic you can think of. It is almost hard to imagine a time before you were able to ask the internet a question and find the answer in just a few seconds.

Search engines today are much more advanced than they used to be – even just 30 years ago when they first came about. Using this internet feature is so easy these days. It is even possible to use your voice to find what you are looking for instead of typing in keywords or phrases. Previously, internet search engines were not this simple. In fact, you had to know precisely what you were looking for to find it successfully when they were first being used. Here is a brief history of internet search engines, beginning with the creation of the internet.

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How to Build a Website for Search Engine Optimization

When building a website, it is important to build it with Search Engine Optimization (SEO) in mind. By doing this from the start of your planning, it will help to ensure less work needs to be done in the future. To have to go back and rebuild a website for SEO will take a lot more time and energy than just doing it right from the start. If you are a business with an already established website looking for suggestions of how to increase SEO rankings, this article can also be beneficial for you. As SEO becomes more and more important in the world of the internet, it is becoming more vital to businesses and how successful they are. Using SEO techniques are no longer an option in today’s digital world. These strategies are a necessity to success.

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