Learning how to code is no longer just for IT professionals and software engineers. As the face of every business has moved online, being able to manipulate what website visitors see and interact with has become treasured. Today, knowing how to program code can be one of the most important skills you can learn that will directly affect career advancement. If you can bring value to your online presence, then you can make a positive and measurable impact to any business.

Google's Keyword Planner is a free tool for inexperienced or veteran advertisers alike that can be likened to a workshop for expanding Search Network campaigns or constructing new ones. You are able to search for a keyword as well as ad group ideas, view how a list of keywords would perform, and make your own new keyword list by bringing multiple lists of keywords together. This tool will also aid in choosing competitive budgets and bids to be used with your campaigns.

AB testing is a randomized experiment that has two variants (A and B) which are the control and variation within a 2 sample hypothesis testing. This kind of testing is a way to compare two different versions of the same variable, generally done by testing the reaction that the subject has to variable A against the reaction to variable B, and then determine which of the variables is more effective. Sometimes called split-run testing and bucket testing, this is a pretty standard test. What does this have to do with website optimization? When you run an A/B test for your site, you are able to test two versions of the same content against each other to see which performs better as a whole—it will lead to more conversions, a lower bounce rate, and a higher retention rate.

There will be times when you need access to a website when you do not have access to the internet. Or, you want to make a backup of your own website but the host that you are using does not have this option. Maybe you want to use a popular website for reference when building your own, and you need 24/7 access to it. Whatever the case may be, there are a few ways that you can go about downloading an entire website to view at your leisure offline. Some websites won't stay online forever, so this is even more of a reason to learn how to download them for offline viewing. These are some of your options for downloading a whole website so that it can be viewed offline at a later time, whether you are using a computer, tablet, or smartphone. Here are the best Website Download Tools for downloading an entire website for offline viewing.

Google Search Console is a free service that will help to monitor as well as maintain a website's presence in Google's search results. It is not necessary to sign up for Search Console to show up in search results, but doing this will aid in better understanding of how Google views websites and how to optimize your website so that it performs better within the search results. Search Console can do so much for anyone who chooses to utilize it—it's great for business owners that delegate tasks, SEO specialists and marketers, website administrators, web developers as well as app developers.