Almost everyone has an online presence today, and getting your business or blog noticed means it has to be attractive and accessible. Making the right choice when looking at a content management system (CMS) to build your site can be the difference between ending up on the search engine’s first results page or its last—and most people don’t even bother with the second page.

You’ve just started your own business and realize that pamphlet and word-of-mouth advertising will only get you so far. After all, just about everyone is online these days—and you often turn to Google to compare quality and pricing for products and services near you.

So online presence is an absolute must. But do you hire a web designer, which can cost anything from $2000 upwards and will create additional costs every time you need to update your site?

While there is merit to hiring a web developer to help iron out any wrinkles in your design, website builder software and programs allow you do just about everything a professional designer does—at less than 1% of the cost. You’ll also have full access to and control over your site’s back-end, meaning you’ll be able to login to change content, upload images, and expand your site without calling for support.

If you’re a small business owner, including photographers, writers, musicians, artists, or even a start-up baking company, then you don’t have enough money to hire a web developer, making website builders the perfect solution.

The function of a usability evaluation is to determine how well visitors to your site are able to discover and explore content, use your site to meet their intentions and expectations, and how satisfied they are with the process. There are a number of ways to determine your usability, whether rating your existing site or planning a new one, but understanding the concept is a crucial first step.

Knowing how to connect with your audience will help you better push your products and content. But choosing the right placement to generate ad venue is important, too. AdSense is one of the best and easiest ways to start earning money from your website. It works through partnership with Google and other internet search engines to take what your potential audience and customers already like and help sell them on those interests. You can connect it with certain websites that specialize in blogging, handmade products, and even custom services.  It’s likely you’ve visited a website and seen an ad specifically tailored to you courtesy of AdSense. Maybe you were scrolling through your favorite social media site, and you see an ad for your favorite type of food. You might even see an ad for something you researched before buying.

Typically, those results are labeled ‘Sponsored Results,’ which indicates that the advertisers have paid for that ad space. This is how AdSense works to address viewers directly and generate ad revenue. The ad revenue from using AdSense is upwards of over 2 billion dollars every fiscal quarter. This is a result of ads not only being shown on websites but shown in the places to potential customers who will seek out the advertised products. Even if you’re already making a small profit from your website, having AdSense is a surefire way to increase your revenue.

If you own a site or are thinking of starting one, you’ve likely come across the idea of “user experience.” User experience, or UX, is an integral feature of website design and layout. After all, when you visit a site online, you want to enjoy the experience. You don’t want the web pages you’re viewing to be crowded with too much information or ads, and you certainly don’t want to have to hunt for the information you need either.

So when it comes to owning, managing, or building a site, UX is an important consideration. But as you may well know, not everyone experiences life—both online and offline—in the same way. What works for some does not necessarily work for others.

There’s a running joke that in order to become a UX expert, you need to have experience, curiosity, a portfolio, superior communication and research skills, a working knowledge of social psychology and… the list goes on.

All jokes aside, UX isn’t about learning just one formula. There is no one master trick. Mastering UX means knowing about a wide range of things—hence the “requirement” of curiosity.

Lucky for you, you won’t have to enroll in several courses and complete two or three degrees. Learning UX has never been easier than right now.