Usability testing tools are vital to a website's success. The user experience relies heavily on user testing, as it helps developers to understand how users interact with the design. In turn, it helps to make the best user experience possible, and aid users in completing their task, increasing conversions overall. Running one's own user testing will include finding and employing a target audience, because of this setting up the necessary hardware can be time-consuming and expensive.
Read moreDo you have a new business and are not sure about how to begin promoting it? Are you thinking about expanding the company's current marketing efforts to digital? If the answer to these questions is yes, you probably find yourself in the frustrating situation of questions leading to more questions, with the original questions still needing answers. What are SEO and PPC? Which one should I use? What should I expect? Are they the same thing?
Read moreInformation architecture is known to be the structural design of environments of shared information. In general, it involves a concept or model of information that is applied to activities that will require specific details of intricate details of a complex information system. It is the way that content is organized and then categorized on a website. Many people think of information architecture kind of as “buckets of information” that will make up the sections within the website. Then, the concepts or content that can be grouped together will go into the same “bucket”. All websites have their own information architecture, but do not encounter the same problems, although most of them actually have holes in their information architecture or poor IA altogether, causing navigation difficulties for website visitors. Having a great information architecture and sitemaps will ensure that the maximum amount of website visitors will be able to find what they are looking for, thus improving your conversion and website ROI (return on investment).
Read moreThe international standard for making web content accessible to those with disabilities is called the Web Content Accessibility Guidelines, WCAG for short. These requirements are known as the “success criteria”. Here, you will find some of the most basic considerations that will aid you in getting started with developing content that is accessible to those with disabilities.
Read moreAs some people might not know, it is absolutely free and totally easy to be included within Google's search results with little to no effort on your part. This is because Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to add to their index. Many of the websites listed on Google's search results have not been manually submitted to be included, thanks to the bots that have been crawling the internet periodically. In order to determine if your website is already on Google's index, search for your website's URL. Even though Google crawls and indexes literally billions of websites, it is possible that some get overlooked. When this happens, it likely one of a few reasons; Google got an error when trying to crawl the site, the website design makes it hard for Google to effectively crawl the content, it's a new site that hasn't had time to be crawled yet, or the website isn't well connected from other websites on the internet.
Read more
Create, edit, customize, and share visual sitemaps integrated with Google Analytics for easy discovery, planning, and collaboration.