Information architecture is known to be the structural design of environments of shared information. In general, it involves a concept or model of information that is applied to activities that will require specific details of intricate details of a complex information system. It is the way that content is organized and then categorized on a website. Many people think of information architecture kind of as “buckets of information” that will make up the sections within the website. Then, the concepts or content that can be grouped together will go into the same “bucket”. All websites have their own information architecture, but do not encounter the same problems, although most of them actually have holes in their information architecture or poor IA altogether, causing navigation difficulties for website visitors. Having a great information architecture and sitemaps will ensure that the maximum amount of website visitors will be able to find what they are looking for, thus improving your conversion and website ROI (return on investment).

The international standard for making web content accessible to those with disabilities is called the Web Content Accessibility Guidelines, WCAG for short. These requirements are known as the “success criteria”. Here, you will find some of the most basic considerations that will aid you in getting started with developing content that is accessible to those with disabilities.

As some people might not know, it is absolutely free and totally easy to be included within Google's search results with little to no effort on your part. This is because Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to add to their index. Many of the websites listed on Google's search results have not been manually submitted to be included, thanks to the bots that have been crawling the internet periodically. In order to determine if your website is already on Google's index, search for your website's URL. Even though Google crawls and indexes literally billions of websites, it is possible that some get overlooked. When this happens, it likely one of a few reasons; Google got an error when trying to crawl the site, the website design makes it hard for Google to effectively crawl the content, it's a new site that hasn't had time to be crawled yet, or the website isn't well connected from other websites on the internet.

Short for Accelerated Mobile Pages, AMP is a way that web pages are built so that static content will render quickly. As it works, there are three different parts of AMP—AMP JS, AMP HTML, and Google AMP Cache. The AMP HTML is like regular HTML but with some limitations to ensure reliable performance, and extensions to build content beyond the basic HTML. The AMP JS library will ensures a quick render of any AMP HTML web pages. In short, AMP is a way for web developers to build websites so that when they are accessed through mobile devices, they will not lag or malfunction. AMP ensures that all of the important and necessary information is present while unnecessary information is jettisoned. It also means that there is usually less bells and whistles, which is also what makes the mobile site load faster.

Rich cards are a new format for search results that have been built on the prosperity of rich snippets. Similar to rich snippets, rich cards utilize the markup from schema.org to show content in a way that is put together in a more engaging visual format. This format aims to improve the overall experience of mobile users. What does this mean for website owners? It is a great new way that they can stand out within Search results, thus attracting more users to the page. Whatever the content is, for example a recipe blog, you are able to put together a rich preview of the content with one main image for each recipe. This format aids users in finding what they are looking for quickly, so you are attracting users that are looking for exactly what you are offering.