Conversion rate optimization (CRO) is the process of using analytics and user feedback to increase the number of active visitors to a website. It is used to improve key performance indicators (KPIs) or metrics, with the sole intention of getting users to actively take part; whether by filling out forms, making a purchase, or registering. CRO helps you to understand how visitors use your site—what they do and what is preventing them from "going all the way". In other words, it helps creates valuable conversions.

Conversion rate optimization tells you what a user wants when they visit your site and then give it to them. The process takes many forms. It can mature simply by placing your call-to-action where there is heavy traffic or just making it more eye-catching. It can also mean removing complicated steps from your conversion funnel that can hinder success.

You have probably heard that you shouldn’t have duplicate content, but have you ever wondered why? Chances are you have heard that it is bad for SEO, but you haven’t really been given a thorough explanation as to why. It is hard to adjust your content to meet certain needs if you don’t even understand what duplicate content is, let alone how it is negatively affecting your SEO. By understanding the effects duplicate content can have on your SEO, you can make necessary adjustments to improve your material.

Web teams are made up of a diverse group of people who all contribute their skills in multiple avenues. Each person has a different role that combines with the others to work toward a common goal.  The goal of a web team is generally to bridge the gap between innovative and new digital products with unfamiliar audiences. Before any products or digital services can be offered, the web team must make edits and check for quality.

Marketing your website for free can be possible if you have a high search visibility. Having good backlinks is a great way to get a higher rank when it comes to SEO. There are many factors that can have an impact on a website’s SEO, and backlinks are an important one. Backlinks are when one site links to another site. If a website has a link that leads visitors to your website, this can help you to get a higher ranking in SEO.

Having a website that is accessible to every user is not only important to be a successful business, but it is also the law. There are many tools out there on the internet that you can use to test the accessibility of a website, but there are also other ways to test without using a tool. While these six ways to test for web accessibility are pretty simple, making a website accessible to everyone might take some work. This work doesn’t happen overnight. The first step in figuring out what you need to do to make your website more accessible is to identify any problems a user might have. This is where testing for web accessibility comes in.

Not everyone is well-versed in accessibility and web development, but that doesn’t mean you can’t test a website yourself. It takes a lot of understanding and knowledge about many different aspects of how a website works, such as HTML, CSS, and how those with a disability might interact with a website. It can also be helpful to understand JavaScript, accessibility APIs and what kind of assistive technology is out there.

Even if you don’t have this extensive knowledge, you can still perform these tests on your own. To help you out, here is more important information about accessibility as well as the six ways to test for accessibility without using an online tool.