As a business owner, it is important to maintain a healthy website. A healthy website is one that is working properly, bringing in the right people, and allowing users a good experience. Without the health of a website, a company may have a difficult time converting and keeping customers.

A website serves as a way to market your business online, so that users and customers can easily find your information or product. Websites give users easy access to information, allow them to make purchases, and can also give customers the chance get a feel of your business.

These days, it is almost impossible for a business to be successful without an online marketplace. Many people browse the internet when they are looking for a product or service. While no site is perfect, there could be some pretty big issues happening with it that is driving users and customers to find what they need somewhere else.

Why is your website's health important?

Having a healthy website can benefit a business in many ways. When users visit a website, they have some kind of experience. Depending on how the site is performing, this can have an impact on whether or not the customer will make a purchase. When a customer makes a purchase, a business makes a profit. Without purchases and profits, a business cannot survive. It is also important that with technology that constantly changes, a company is keeping up with the competition as well as paying attention to what is popular and useful for the customer. This is why it is very important to perform monitoring and reporting tests for a website.

In addition to keeping up with technology and making a profit, website health is also important because of customer relations. If you have ever visited a website that is having issues, it may impact how you feel about that particular company. A user experience can make or break your conversion rate. Conversion rate is the percentage of people who visit a website that becomes customers—a better user experience will result in a higher rate of conversion.

More conversions mean more profit for a business. When something is wrong with a website, users become frustrated and leave. There are many ways in which a website can be monitored to make sure there are little or no errors for users.

What does DYNO Analytics monitor and report?

DYNO Analytics offers monitoring and reporting features that can help to ensure your website is in good health. The variety of features can notify a website owner of issues as they come up. The functionality of a website is just as important as the functionality of a business as a whole. DYNO Analytics offers reporting features such as accessibility testing, content inventory and audit, keyword tracking, and even Google Analytics.

Below is a description of each of the features and how they can help to ensure the health of your website. DYNO Analytics is a reliable tool that can be used for many different types of monitoring.

Accessibility Testing

DYNO Analytics offers an accessibility testing tool that can help to ensure the health of a website by providing easy accessibility for every user. There is a law stating that even websites need to be accessible to people with all kinds of disabilities. There are many features website owners can include to ensure that the information on a webpage can be easily found and accessed by anyone, no matter what their limitations are. While it is a law that needs to be followed, it is also common sense that any business’ website should be available and accessible to everyone.

This tool can monitor and test a website to ensure all the features, content, and usability is in compliance with the law. It can identify any barriers to accessibility and report to the owner what needs to be done in order to fix these issues. The reports can be downloaded in either PDF or CVS, so that it can be easy to share with a team of web developers. Your team can then assess the reports and figure out next steps. The most important step to fixing a problem is to identify it, and Accessibility Testing with DYNO mapper can help you do that.

This accessibility test is completed by evaluating the HTML content of a website and reporting on any accessibility issues that may be preventing your page from being successful to all users. It can check each page and feature on a website, ensuring that the site as a whole is allowing access to everyone.  It can also monitor and report on the specific content that is on a website, as this can make it difficult for people with certain disabilities to get the information needed.

Why is This So Important?

Not only is it the law, but the more people who have access to a page, the better it is for a business. If the page is only easy to use for certain people, a business can miss out on other customers. Missing out on customers can be detrimental to a business. A business only survives by getting users to convert to customers by making purchases. If your website has a low conversion rate, it might be because it is not accessible to all people. By running this test, you can make sure your website is healthy enough to support all kinds of users.

Content Inventory

Another type of monitoring that can be completed by DYNO Analytics is content inventory. The content on a webpage is just as important as the webpage itself. Content includes pictures, information, videos, text, and any other types of information that users may interact with. The content tells the story of your business, and it can give an impression on a company’s brand. Content can make or break a customer experience as well.

Taking inventory of all the content on your site can be helpful to ensure everything is working as it should. This monitoring tool can analyze a website and keep an inventory of all the content you have. Better yet, it can also let you know what content may or may not be working as you had planned. There is a feature called Inventory Detail that will organize the content you have on your page by type, status, and location. It has the ability to analyze pop up displays on your sitemap as well.

You can filter and search for the kind of content you want to focus on, which makes reporting easier. This feature can also help you accurately report and budget for what changes need to be made on your website. The reports can also be accessed on your mobile device, so that you can easily access it when needed.

If there are bad links on your website, a user goes to click on it, and it may not work. This is frustrating to the user and may cause them to go to a different website to find what they are looking for. This can not only hurt your business by preventing them from making a purchase, but it can also damage the reputation you have. Users are likely to share their bad experience with other potential customers, which might make those people stay away from your website.

Why is This So Important?

Taking inventory of all the content on your website is just as important as taking inventory of the items you have in your store. When you know what you have and keep track of each item, you are better able to monitor and fix what is not working. Knowing what content is not working on your site is the first step to fixing it. Since content is important to the success of your website and business, it is also important to have everything you need in one place and know how it is performing.

Content Audit

A content audit is different from a content inventory. After an inventory is completed, you will likely want to perform a content audit. Luckily, you can do both with DYNO Analytics. The audit can help you determine which content is good and bad. Having useful content on your page is important to giving your customers the information they need. You shouldn’t have too much or too little content on your page. The content also needs to have a purpose. If the purpose of your content is not working for your users, then they will become overwhelmed or underwhelmed, causing them to leave your site and go somewhere else.

Content auditing with DYNO Mapper can be performed over again each week, so that you can keep up to date with how your content is doing. It is important not to get bad content go for too long as it can have detrimental effects on your reputation as well. Not only does this feature monitor your content, but it includes easy to read reports. The reports can be compiled with data over time, so you can compare how your website is performing to how it was performing before.

As content issues come up, you can fix them, so that your website can perform much better for users. The content audit feature can also ensure that your content is being reported to search engines the right way, so that you can be sure your website is getting the traffic needed to help your business grow.

This feature can help find and fix broken links, missing meta titles, and meta descriptions that are too long, among many others. It can help you to fix your content, so you are getting a higher score when it comes to SEO, content strategy and information architecture.

Why is This So Important?

Performing a content audit is important because when your content is working, users will have a better experience. Without working content, you will likely lose users because they will become frustrated or overwhelmed with what is on your page. Having useful and informative content on your website can help a company make more money. If a customer is getting what they need from your content, they are more likely to make purchases. DYNO Mapper can help you monitor and report on how your content is doing, so that you and your team can determine what content is causing problems and how they can be fixed.

Keyword Tracking

Keywords are important to determine how your website is performing when it comes to being found on search engines. DYNO Mapper can assist in crawling almost any website to find what keywords are helpful to search engine optimization success. You are given the choice to track keywords or keyword phrases to figure out how your website is performing.

Collecting data on how your website is performing when it comes to keywords is can ensure a good score when it comes to SEO. SEO is important to properly market your business for free on a search engine. In order to make sure your website is using keywords and phrases properly, you can use this keyword tracking tool. The monitoring of keywords is automated, which makes it easier for you and your team. Spend your time working on other important aspects of your business and let DYNO Analytics do the rest.

Another great feature is that you can monitor and report on your competition’s use of keywords to keep up with them. Whether you are building a new website or redesigning what you already have, this tool can be beneficial to any business that is looking to improve their SEO.

With this monitoring and reporting feature, data can be collected each day from all domains. You can analyze the data either in a list or chart, whatever format is easier for you. Daily rankings from Google, Bing, and Yahoo! Can be tracked as well. It can track keyword volume and average CPC. Weekly email notifications are an easy way to track keywords. The data you need will be right at your fingertips. By exporting PDF reports, they can easily be shared with your team, so that you can determine what needs to be done when it comes to your website and SEO.

Why is This So Important?

Keyword tracking is so important to a business because the higher the ranking a website gets when it comes to SEO, the more likely it will be for users to find your site. The more traffic you get on your site, the better chance you have to convert users into customers. The more customers, the better profit a business will make because they will sell more products. Having a higher ranking in SEO can help to ensure the growth of your business. By understanding and tracking keywords, you will be able to figure out what you need to do to make improvements.

Google Analytics

DYNO Mapper can also assist you in monitoring and reporting on Google Analytics. This can help you to understand your website and plan better for your website architecture. This feature can show analytical data that can help you to understand how your website is performing. By understanding analytics, you can do a better job at making design and content decisions. Analyzing data helps to make better and more informed decisions when it comes to the structure and usability of your website.

Analytics for each page you have on your sitemap can be displayed for easy access to share with your team. User metrics is important to understand, so you can figure out how users are interacting with your website, what is going wrong, and what needs to be fixed. There is also a filter that can be used along with your sitemap to highlight certain parts and pages on your website depending on what metric you would like to focus on. DYNO Analytics helps you to monitor and report on your Google Analytics.

By collecting information on Google Analytics, you can see what users are doing and what is driving users to specific areas on your site. With this tool, a user can figure out what parts of their website are most popular and why people are visiting those parts more frequently than others. This can also help you to determine what parts are not being visited and why. If you are able to identify what parts of your website are not being visited as often, then you can make changes necessary, whether that means to alter or delete other parts altogether.

Connect DYNO Mapper to any existing Google Analytics account. It is easy and quick to set up, so you can get going with displaying analytics data as soon as possible. You can also have multiple Google users in one account, which can be helpful when collaborating with a team. If everyone has access to the reports, then it will make it easier to make informed decisions that the whole team can back up.

So Why is This Important?

Monitoring and reporting on Google Analytics can be extremely useful for website owners. In order to make sure your website is performing as it should, data is collected and then analyzed to figure out what is working and what is not. Reporting this data to teammates is also important for collaboration. DYNO Analytics makes it easy to have all the information needed in one place and allows it to be seen by multiple users.

Author: Garenne BigbyWebsite: http://garennebigby.com

Founder of DYNO Mapper and Former Advisory Committee Representative at the W3C.