Website Content Audit

Content Audits for SEO Posted 09.29.2015

Content Audits for SEO

As you probably already know, [optimized] website content and search engine optimization go hand-in-hand. There are a variety of tactics that website owners can use to ensure that the content on their website is top notch and doing its job. SEO optimized content is all about directing search engine traffic to your website—users who are looking for what you’re offering. The hope is that once those visitors get to your website and browse through your pages that they will love what you have to offer and convert into a sale.

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Does your website need a content audit?

You know you need a content audit when you realize that your organic search traffic has been going flat in the recent past or the ranking of your keywords in vital search terms has been falling.  A content audit is an assessment that examines the web content assets of your company for SEO value, relevance, messaging and quality.  Taking a comprehensive approach towards examining the nature of your website’s content goes a long way in enhancing your website for significantly better results. An audit can be time-consuming and boring especially because you are not spending your time on content creation and promotion. However, when done appropriately, it can be very effective in revolutionizing your online presence.

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DYNO Mapper’s Content Audit for Website Success

A content audit is imperative to the success of your website, especially when you realize that your organic search traffic has been going flat or that the ranking of your keywords in vital search terms haven’t been cutting it. In essence, a content audit is an assessment that examines the web content assets of your company for SEO value, relevance, messaging and quality. Not only that, by using a content audit tool and sitemap generator like DYNO Mapper users will be able to make sure their meta descriptions and their lengths are on point, thanks to the tool’s highlight feature.

Taking a comprehensive approach towards examining the nature of your website’s content goes a long way in enhancing your website for significantly better results. An audit can be time-consuming and boring, especially because you are not spending your time on content creation and promotion. However, when completed appropriately, it can be very effective in revolutionizing your online presence.

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How to create a website content inventory?

A content inventory can come in very handy when starting a website redesign, migrating to a new content management system, or just trying to figure out what to charge for a website redesign. Content inventories were traditionally managed within spreadsheets, but when created manually, they are very time consuming and tedious. When dealing with a very large website, the spreadsheet method can be hard to maintain and difficult to update. Not to mention, this makes collaboration extremely hard to pull off.

The old way to perform a website content audit

Create a content inventory using DYNO Mapper

DYNO mapper offers a new online software solution for content audits that can save you many hours of tedious work. DYNO Mapper enables content managers, content strategists, and user experience professionals to quickly create a comprehensive site inventory of your pages, images, links, and files associated within a website.

DYNO Mapper can answer your content inventory questions

  • How many sub-domains are contained in your website?
  • How many content levels and number in each level?
  • How many pages?
  • How many images, videos, and documents
  • Where each of your content items are located?
  • What is the URL of each content type?
  • How many links and bad links are in your website?

 

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Save time performing your website content audit

DYNO Mapper can save you countless hours of your precious time. If you are trying to audit a large website using a manual inventory method, this can be next to impossible. With DYNO Mapper, you can easily search, filter, and export Microsoft excel documents to steam-line your project or just work within the software until your project is complete. Try our free trial today!

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How to do a website content audit?

In this article, we will discuss and explain how to do a website content audit, why this is very useful, and how a content analysis tool can decrease your time and effort. But we will start first by answering the question “What is a content audit?”

What is a website content audit?

A content audit is a process that includes looking at all the content (data) in the website or a marketing funnel and determining the strong and weak points of it in order to maximize the marketing activities. This process is sometimes confused with a content inventory, which is just a list of all items on your website. When done in an effective way, a great content audit will help answer questions about which parts of the site an audience likes more and dislikes as well. It will give clear insight on potential issues that must be fixed in order to enhance the productivity of your website.

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How to effectively plan your website's architecture

Planning and creating a website’s structure is not an easy job for a large website. There are some specific steps that should be followed. This article will provide you with the main steps to make sure that the website architecture achieves your client’s expectations.

The very first step is tomake a planduring the discovery phase of the website development project. If you do not make a detailed plan then you will most likely end up with a scope creep, unpredicted increases to the project’s scope. They call it project creep because it often sneeks up on you and it is hard to get compensated for the extra work that did not go through the approval process. You will have no base on which to defend yourself against and could waste lots of your time and money. It will help you avoid possible disagreements about the final product; if you follow the plan that was accepted by the client, then it is much easier to finalize a project and get paid. 

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Importance of Content Audits for Content Marketing Success

For years now content has been king of the marketing game. After all, rock solid content is what keeps your visitors on the page and wanting more, right? Great content is what makes visitors turn into conversions, with a little help from search engine optimization, and both XML and HTML sitemaps. But writing really good content that converts takes time, a lot of energy and research, doesn’t it?

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The Competitive Content Audit

It is the desire of every webmaster to own a website that can meet their needs, serve and engage his/her visitors. Every webmaster has to develop a positive stance towards competition which many people dread. Competition should be given the right perspective and proper interpretation as you should learn from it in order to improve on personal services and products. Content auditing is aimed at auditing your website as a defense against competitors. It helps you to examine the effectiveness of your contents as well as bridging any technical flaws and gaps.

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content audits for SEO

Performing a content audit for SEO on your website does not have to be the hard. Although it has not always been easy, it is vital that it gets done, so that your website and its content can receive the attention that is deserves. Whether or not you agree that content rules when it comes to website success, many others agree that it is one of the most important things to do correctly, so auditing your content is something that must be done. For those that are not familiar with a content audit, this is the process by which you will go through all of the content contained on your website and then determine its relevance and success. You will gather pieces of data about each individual piece of content and then you will analyze the data to conclude which content should be updated, what should be built on, promoted again, or what should even be deleted permanently.

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preparing for content audits

What is a Content Audit?

A content audit is the process of checking each piece of content on a website, and then compiling it into a large list. When you opt to perform a full content inventory, you will make a complete list of every single item of content on the website. This will include all pages as well as any assets like videos or downloadable files. In lieu of this, you may opt to perform a partial content inventory. This is simply a listing of a specific subset of the website's content. A partial inventory could include the top few levels of a hierarchical website, or the most recent content created in a specific time period (like the last 6 months). This will still include all sections of the website. To dwindle it down even further, a content sample is a less detailed collection of content pieces from the website.

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Search Engine Optimization SEO Create Sitemaps Sitemaps UX Accessibility Testing Sitemap Generator Content Audit User Experience Website Content Audit

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