IA
Web designers sometimes bring together the concepts of information architecture (IA) and navigation design. It is true that these concepts are related and that IA informs the design of website navigation, but it should be made clear that IA and navigation are not interchangeable. In fact, IA spans beyond simple website navigation. Some web designers even refer to navigation as just the tip of the iceberg that is the entirety known as information architecture of the site. With recommendations from professionals, it is not wise to design the navigation of a website without taking the information architecture into consideration first. This is because the IA has many functions, and these functions include adding very important context to a web page. This would enable users to visit a page that is deep in the site straight from the search engine.
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