With almost everyone building an online presence, including private bloggers, small business entrepreneurs, and international companies, making sure your site is highly visible is imperative to your success.
Content is key. In fact, studies have shown that online marketing trends are led by content now more than ever!
Online marketers seem to be spending the majority of their time creating content. Because it’s become the primary focus of their efforts, marketers want to have some assurances that their effort will be rewarded.
That’s where content curation comes into play.
Content curation should not be confused with content marketing. In fact, content curation does not include the creation of new content at all. It involves sifting through content that already exists on the internet, with the intent of discovering the best posts to be organized and presented in a meaningful way. It includes categorizing the identified content into themes, rearranging the information and publishing it.
The goal of content curation is, therefore, to compile and share quality content with your online following without having to rewrite what already exists, or creating your own. It has become a major factor in online marketing, and one of the most important tactics for marketing departments to use when building (and maintaining) a flourishing online presence.
Furthermore, content curation won’t only help you to build a loyal following for your business and your site, but will help you to cement your fan base and develop a lasting relationship with your fans. How so? By adding value to what your site has to offer your brand’s clientele and audience.
Because content curation is so fundamental in online marketing, beginners and professionals in the field are on the lookout for quality tools that assist in the process.
The online world is one that is updated on a constant basis. Almost as soon as something happens, it’s online. With the rising popularity of Twitter especially, many journalists are able to report on an event (especially conferences) as the story unfolds itself, in real time.
Content curation, as we’ve seen, is meant to assemble all the most relevant and leading stories into one place, to make for a concise yet thorough online library of resources (whether focusing on one industry, or on many).
But trying to shift through all the existing content is an incredibly time-consuming job. You’d first have to find as many posts as possible on your chosen topic, then sit and sort them out into sub-categories to make the process a little bit easier. Once you’ve done that, you still need to read through all the content, comparing the different posts and making a decision as to which is the most relevant (and this doesn’t even take into account which ones are ranking better). Eventually, you’ll be able to narrow your selection down to one or two posts, but then you need to start all over again with the next sub-category. In the meantime, new information may have been discovered, new posts created, and therefore new content needs to be taken into consideration as part of your curation process.
To put it mildly, you’re not likely to get anywhere by attempting to curate content manually. Sure, you’ll be able to share your curation periodically, but you’ll be too busy trying to find the latest content and figuring out how best to update your virtual library to do anything else. So no matter how well you curate, you’ll always be several steps behind—and neglect other important marketing strategies (not to mention the plethora of additional tasks involved in developing and maintaining a site, let alone a successful one), ultimately negating all of your efforts.
Effective content curation, therefore, requires a large degree of automation, taking the stress off of you and leaving it in the hands of a tool.
Content curation tools are designed to make the process a lot easier. The right tool allows online marketers to save time on content curation, giving them the ability to implement their strategy and stay ahead of the game.
Not only that, but it just about eliminates the danger of human error. You may be biased toward one site’s presentation, and while this is your prerogative, it can also damage the integrity of your content curation if done manually. After all, one man’s trash is another man’s treasure, right? So just because you prefer one site to another doesn’t mean that its content is the most relevant—or the best ranking.
Content curation tools exist in two main forms: those designed for content aggregation, and those for content discovery. One of the easiest ways to choose a content curation tool is to know and understand what you expect from the tool—otherwise, it will just add to your problems, rather than help you solve them.
Content aggregation tools are best used if you find your email account being overrun by newsletters and notifications, you have difficulty keeping your list of favorite blogs and websites organized, and (or) you find yourself jumping from one site to the next in search of interesting and relevant content.
Content discovery tools, on the other hand, are geared toward helping you expand your list of sources for quality content (especially if you want to avoid using the same sources on a constant basis), and (or) minimize the time you spend searching for content to share with your following.
If you’re not sure which type of content curation tool is best suited to your needs, then you may want to consider making use of both.
We understand that the decision-making process can be complicated, and it will be somewhat time-consuming. But it doesn’t have to be—and that’s why we’ve compiled our list of the top 25 content curation tools for content marketers, whether you’re working as a professional or as a hobbyist.
Please note that it’s difficult to stay in touch with every single tool available. As with online content, the field of content curation tools is an ever expanding one, with new software being released on an almost daily basis. Our list is not comprehensive, and we can guarantee that there are other tools available. However, we’re confident that we’ve gathered the top tools available at present.
The content curation tools that compile our lists went through a rigorous screening process. We guarantee that these tools are reliable and accurate, and include organizational tools, bookmarking tools, clipping tools, aggregators, and a host of other content curation tool functions.
They haven’t been put in any ranking order—because, at the end of the day, the content curation tool that works best for one person may not be the best for you. Our list isn’t prescriptive, it’s suggestive, allowing you to make a free (but informed) decision. For ease of reading, we’ve put out list into alphabetical order.
Designed to make content discovery, distribution, and promotion a quick and straightforward process, Bundle Post allows you to integrate a feed (such as Google Alert) for post curation from multiple sites.
As part of the aggregation process, Bundle Post allows you to choose up to 100 different posts from various social media platforms to merge with your customized schedule and automatically hashtag them. In fact, Bundle Post will even help you to remain consistent in sharing your marketing messages by creating repository files to store the social media posts you’ve curated.
The customized schedule we mentioned two sentences earlier? Bundle Post allows you to set up an automated program for your curated content to be posted according to a timeline you set up yourself. Planning on being away from the office for a few days but don’t want your site to suffer as a result? In the space of 20 minutes, you can set up a 3-5 day schedule for Bundle Post to take care of posting your curated content automatically.
Of course, it comes at a price. The Personal Individual User package costs $19.99 a month and is quite limited, but the Expanded Marketer and Pro Marketer & Agencies packages ($50 and $100 a month respectively) are incredibly functional. You can start off with a free trial month, and upgrade at any point should your requirements expand over time.
As the name suggests, ContentGems is a jewel of a content curation tool. Considering that it’s often marketed as one of the best options available specifically for content marketing professionals, ContentGems offers a surprisingly easy-to-use platform and is highly suitable even for individual use and hobbyists. This flexibility means you won’t have to be a specialist with in-depth knowledge and experience in online marketing to use ContentGems, let alone get the most out of it.
After inputting an interest (or several, depending on your package), ContentGems will identify and monitor the best relevant online sources, including more than 200 000 blogs, social media accounts, and news publications. You’ll be able to filter the results using a variety of tools, most notably keywords and social signals.
Furthermore, ContentGems also makes it easy for you to share your curated content and commentary on social media and your website alike. Implementing additional tools, such as Buffer and HootSuite, ContentGems also allows you to post directly to Google+, LinkedIn, Twitter, Facebook, and your WordPress site.
There are five packages to choose. Free is quite limited of course but does include daily content suggestions and the ability to customize a list of 20 RSS sources. Personal is the next step up, at $9 a month, but you may want to opt for the Personal Annual at $99 a year. Not only is it cheaper, but it also allows for more functionality than the monthly option. Pro ($19 a month) is one of the most comprehensive ContentGems packages, trumped only by the Business package at $49 a month.
Curata isn’t merely a content curation solution; it’s one of the best content marketing tools in general. In fact, the Curata Curation Software is considered the number one tool of choice among many expert content marketers for its ability to not only gather content from thousands of sources but to scale the results. This capacity allows the user to grow leads and increase revenue from their online platform.
The self-learning engine that runs Curata allows the software to uncover the most relevant content from the most reputable sources. Furthermore, the tool will automate the easy organization, annotation, and contextualization of the curated content with only a few clicks.
Curata’s coding architecture also allows for the tool to be used on the go, and you can both publish and promote content quickly. This content will be gathered and delivered automatically on one platform, sourced from literally hundreds of thousands of sites and scaled according to relevancy.
Before posting your curated content, the post needs to be populated, which Curata will do for you. Furthermore, Curata also allows you to crowd-source across the organization.
Curata enjoys the patronage of hundreds of top-level clients, including Barclaycard, Dell, IBM, and several universities. They’ve also won a number of awards recently.
CurationSoft is a widely used, highly popular content curation tool that can gather posts and articles from (and for) any web platform, allowing its users to discover, review, and curate content sourced from posts and publications alike.
Some of the key features include CurationSoft’s easy to use interface, which also allows for fast results. The software is developed with the goal of boosting users’ search engine results page rankings by targeting content that is popular with humans and search engines alike. This is surprisingly important, as bots (such as Google AI) are programmed to focus on technical attractions when ranking website pages, whereas human users may be more attracted to other features and functions—meaning sometimes the best content doesn’t rank very well because other pages have better technical SEO. Content curation tools such as CurationSoft are designed with this in mind, and allow users to get the best of both worlds.
Whether any curation tool will be developed to assist users in improving the technical SEO of otherwise brilliant content is still to be seen, but that is another matter entirely. In the meantime, you’ll want to pair any curation tool with other SEO tools, which is good practice regardless. (CurationSoft does go the extra mile by including a function for backlink generation.)
CurationSoft offers a free package for hobbyists, particularly bloggers, but is quite limited. We would certainly suggest opting for the Pro package at the surprisingly low price of $47 a year (or $5 a month on “pay as you go” for the same package).
Although developed primarily (and therefore typically used) for social bookmarking, Diigo is also capable of assisting users in discovering, bookmarking, and organizing any and all website links. The tool is designed in such a way so as to make it a hand solution for content curation, allowing users to share the discovered links (and therefore the content) with ease—at any time, and from just about any platform too.
Often, while on the train for example, we tend to browse online without any real focus or motive. At times like these, it’s not uncommon to stumble upon content that we want to share with our followers. Diigo allows you to easily tag the online resource so that you can quickly re-access it at a more convenient time—when you get back to your desk, for example. In fact, one of Diigo’s main features is that it enables you to do so with online PDF files as well.
The content that you curate using Diigo is gathered conveniently in a collaborative platform, allowing you to share resources with your colleagues as necessary.
The Free Diigo package is quite resourceful but has some limitations put in place of course. Social is priced at only $5 a year and will be satisfactory for most users, but larger sites would certainly benefit from the Standard Package ($5 a month, or $40 a year). The Professional Package, on the other hand, will give you a pervasive user experience in interacting with the available Diigo features, for $6 a month or $59 a year.
If you’re looking for an all in one content curation solution that will help you turn your discovered links and bookmarks into newsletters as well as website pages for your site, then eLink may be the tool for you.
The content curation software is designed for compatibility with any devices, allowing you to access the eLink tool on your PC, tablet, and smartphone. Converting the curated links and content into website pages and (or) newsletters is a speedy process as well, and the fully responsive eLink interface allows you to not only curate content but also to edit and publish it on the go.
This lets you easily embed your curated content on your website as an attractive page, and update posts in real time. If your site includes a newsletter, eLink allows you to create your email content directly from the curation tool. You won’t be restricted to textual content either, as eLink can curate and convert videos from YouTube, Vimeo, and TED, as well as SlideShare presentations.
For hobbyists and personal bloggers, eLink offers a free package that caters to most people’s needs. Small businesses and entrepreneurs will benefit from the Pro Plan, priced at $15 a month, while larger teams that need an enterprise package can have a customized plan created to suit their requirements. Because it’s such a scalable option, you will have to contact the eLink support team for a quote.
The Pro package is also available at $144 annually, which allows for approximately two months “free” (discounted rate compared to monthly billing cycle).
Feedly is a website content curation tool that takes into account what your favorite sites (including blogs) are and repackages it as a personalized magazine. This way, all the content you enjoy (curated from various sources as per your wishes) is gathered into one space, making for easy navigation and perusal.
You’ll also receive regular updates from the online publications that you enjoy, and follow blogs no matter their platform for live notifications. Feedly also takes your YouTube subscriptions into account, allowing you to view new videos from the same platform as you receive and read the other online content you enjoy.
You’ll never be lost as to where to find anything either, as Feedly allows you to organize your feeds into customized categorizations. In this way, you’ll also be able to sort through the curated content quickly and efficiently, so that you’ve got your resource library ready to be drawn from at any time, anywhere, with a customized (and therefore easy to navigate) layout.
You’ll also be able to set keyword alerts so that Feedly is constantly on the look-out for relevant information to update your curation database. More excitingly, you can also set it up for Feedly to notify you anytime your site or business is mentioned online too.
You can sign up for a Feedly account for free, and there aren’t any hidden costs—it’s a surprisingly functional content curation solution considering there are no fees to be paid.
If you’re looking for a content curation tool that won’t break the bank and has everything to offer free of charge, then Flipboard is the solution for you. Flipboard sources content of a high-quality standard from renowned sources that rank well and have proven themselves trustworthy. The data, which will include textual content as well as videos, audio, images, and branding, is presented in a magazine format (similar to Feedly, above) that is well organized to allow for easy viewing and user navigation.
You’ll be able to share your curated content with ease, and because Flipboard is compatible with iOS, Android, Windows 8, and Windows smartphones, you can access your virtual library on the go.
The curation is simpler than ever before thanks to the Flipboard tools, which includes the magazine widget, profile badge, Flip.It button, and the web bookmarklet. These tools also contribute to the ease with which users can share their curated content with their friends and followers.
Flipboard themselves also have a host of interesting affiliated blogs that cover news articles, entertainment, updates on design trends, information on health issues, productivity, and even a very competent photography section. These posts are (surprise, surprise) curated content! Essentially, the developers of Flipboard are so confident in their product (and rightfully so) that they’ve built their online magazine using it as a marketing tool for the app.
All things considered, it is a pleasant surprise to have such a competent content curation tool available free of charge.
“All the news, half the time” is the tagline, and we’ve found it to ring true. The content curation tool in question this time around is HeadSlinger, another attractive, free solution for your sourcing needs.
Supply the online software with a list of your favorite sites, and HeadSlinger will help you scan their latest headlines in a matter of seconds—hence the tagline! All of your best sources can be stored in convenient, easy to find (and navigate) folders, and because HeadSlinger is compatible with an array of devices, you’ll be able to access your curated content on the go—no matter where you are.
Their site has a helpful tutorial so you can learn the software interface quickly and with ease, and a host of suggestions for reputable sources to curate content. The developers themselves use HeadSlinger on a daily basis (as would be expected), and they’ve posted a link to their virtual library so you can get an even better idea of what a well-curated resource list looks like.
And of course, you’ll be able to share your library, or specific articles and posts, as you require. Best of all, unlike most free resources available online, HeadSlinger is completely free of annoying advertisements, so you and your followers can enjoy your curated content without distracting (and annoying) pop-ups, side tabs, and headers/footers with irrelevant content—or click bait and spam, for that matter.
Let’s be honest; everyone enjoys a quality resource that is available free of charge—which is why we’ve made sure to include several top notch content curation tools that won’t cost you a cent.
Juxtapost is certainly one of these, and if we were to have ranked our list at all, it would likely find itself near the top. This ingenious online software is packed full of useful tools designed to cater to your every need in content curation.
Bookmarking your favorite sites and content has never been easier, with sources being sorted into categorized pasteboards for curation. A “More Like This” feature allows users to expand their curated resource library on any given topic quickly, and the Juxtapost preview option allows you to peruse source content in detail, without having to leave your browser at all. In fact, even without using the preview function, the “More Like This” button will open similar sites and posts without closing your current page.
Many content marketers make use of Juxtapost because of their social discovery feature(the post board collaboration tool), which enables them to browse through the curated libraries of other members, helping to pinpoint popular sites and content in any given industry. By following other members of the Juxtapost community, the application’s power increases astronomically—the sky truly is the limit here.
You’ll be able to share your curated content with ease, via Facebook or email, and export your library (including the original links and their descriptions) to an Excel spreadsheet, which makes for an easier content planning session.
WordPress is without a doubt the most popular website builder and content management system available on the market. In fact, WordPress is credited with powering as much as 27% of the internet, with a 60% market share, and over 500 new WordPress sites being created on a daily basis.
It’s no small wonder then that WordPress has the widest array of available plugins—nearly forty-five thousand, with over a billion downloads already! So if you’re a WordPress site owner, manager, or content manager looking for a convenient content curation tool, Kuratur is the plugin for you.
Kuratur also acts as a magazine layout theme that you can integrate into your existing theme, allowing for complete customization with your blog or website’s look and feel for a seamless pairing. In fact, you’ll be able to host as many as 10 Kuratur based “magazines” at any given time, and you can contact their support team to request more if need be. And don’t worry that integrating Kuratur will damage your SEO rating—the plugin is 100% search engine friendly. In fact, having Kuratur pages integrated on your site is known to help boost your SEO ranking.
The plugin is able to curate Twitter, Facebook, and all RSS feed sharing blogs. Not bad for a free offering!
If you’re nervous about using a plugin that hasn’t been updated since 2015 but still want to use one with your WordPress blog or site, then look no further than Listly. Listly is not primarily a WordPress plugin, mind you—it’s a complete stand-alone project that also includes a Google Chrome extension, bookmarklet, web app, and even an iOS application. Recognizing the supremacy of WordPress on the internet, the developers cleverly decided to develop a Listly version that acts as a plugin specifically for the content management system.
As the name suggests, Listly curates content in the form of lists. As their site states, about 30% of all website content is presented in the form of a list. Think about it—even this article itself is a list! And there’s a very simple reason for this: reading information is easiest when it’s broken up into chunks.
For this reason, curating content as a list is a user-friendly means of developing your site and improving your SEO. Audience engagement is amplified, and you’ll find the number of page shares your site generates will increase (think of BuzzFeed, for example). This is especially true when you utilize the collaboration features Listly offers, which includes giving users the ability to vote—making your curated “listicles” an interactive feature that gets visitors involved.
While there is a free version, almost all users would benefit greatly by opting for the Pro package. Priced at $9.99 a month (or discounted at $99 a year), Pro allows for unlimited lists, premium layouts, customized website embedding, no ads, and both short and affiliated links will be maintained.
Instead of curating content from any reliable source, Newsle allows you to “follow” your friends, colleagues, and competition by notifying you of any posts they make—or any that they feature in, for that matter. This user-friendliness allows you to curate content with a focus on your industry, cutting out any interesting by irrelevant articles posted on your favorite blogs so that your virtual resource library for work is clutter free.
Newsle is designed with business intelligence in mind, as it hones in on any and all blogs and articles that mention your colleagues, bosses, competition, even the leading thinkers in your industry. Not only will you get an alert of such posts, but Newsle will notify you within mere seconds after they’re published, so you’ll never get stale news.
This up-to-datedness also means that you’ll never miss any news either, especially relevant (and potentially important) news. Whether you need the information for a meeting, develop your post on the topic, or (of course) share the original article on your site, Newsle has your back in real time.
If you’re a LinkedIn member, then using Newsle couldn’t be easier—LinkedIn acquired Newsle a couple of years after the content curation tool’s inception, and the two have been fully integrated. In fact, Newsle has been absorbed by the company, and while the original team is still part of the process they now redirect their Twitter followers to LinkedIn’s profile.
For gathering content to use on a small (or large) online newspaper—whether you’re an independent, local publication that only exists online, or developing/running an online version of your physical copy—there’s few content curation tools that are truly equal to Paper.li.
blication that only exists online, or developing/running an online version of your physical copy—there’s few content curation tools that are truly equal to Paper.li.
With Paper.li, you can gather content from a vast array of sources, including Google+, YouTube, Facebook, Twitter, and RSS feeds. If you’re in the online newspaper industry, then you’ve probably noticed that even the top names use curated content from time to time. You’ll see the same article in the Huffington Post and Wall Street Journal, for example—one of them will have sourced the content from the other and credited the original publisher for the story. While there’s almost certainly money involved in doing so (or an agreement between publications for a certain amount of curation allowed per week or month), as a smaller online news platform content curation can be the difference between running a story or not. Journalism is a fast-paced industry, and even if you don’t plan on using the same content then making use of a content curation tool can help you find reliable sources for your articles quickly.
Paper.li is particularly popular for a reason. It allows you to control which sources it curates from (although you can leave it on automatic too), and even control which sites and individual writers contribute toward your virtual resources library. Ultimately, this allows you to deliver posts that are relevant to your target market and your particular branding, without falling behind.
The free version is ideal for personal use, but as your online newspaper grows, you’ll certainly want to upgrade to the Pro package for only $108 a year.
Pearltrees is a strong content curation tool with the ability to source website pages, photos, videos, music files, and any number of web content. The curated data is saved and organized in a manner that makes intuitive sense to users so that you’ll never have to hunt for anything in your collection.
Interestingly, you’ll also be able to explore the collections of other users, based on mutual interests, allowing you to collaborate with others as you see fit. It goes beyond sharing your virtual resource libraries interchangeably—think guest posts, which (if done right) can be a major SEO rank booster in and of itself.
Of course, if you do prefer to keep your curation private, then with any of the premium (paid) packages you can turn sharing off. There are many reasons for doing so, and it’s highly considerate of Pearltrees to give users a choice.
Best of all, you can also access your account from just about any device, whether you only want to check on your collection or share some content on your social media and (or) website. Pearltrees is fully compatible with computers (desktop as well as a laptop), smartphones, and tablets.
The free option is attractive but rather limited—and you’ll have to deal with the ads that make free packages a viable option for developers. The Personal Package is everything the casual curator and (or) hobbyist could ask for, at $29.99 a year, and your main reason for choosing either Advanced ($49.99 a year) or Professional ($99.99 a year) would be for increased storage space. For serious users, the Advanced package is a great place to start.
Often, as a hobbyist especially, you want to be able to read your curated content offline. Which is not to say content managers and marketers won’t want to do so too—after all, if you have the luxury of going through the content at your leisure before making a decision (or simply want to brush up), then you shouldn’t need to spend data doing so via your phone or tablet while on the go!
That’s where Pocket comes in. It’s a content curation tool that will save textual as well as visual (including videos) content on a cloud-based database that can be accessed from almost any platform (computer, tablet, or smartphone) offline—as if you’ve got it in your pocket (hence the name).
You can also save content directly from your browser or your other apps, such as Twitter, Flipboard, Zite, and Pulse. In fact, Pocket is fully integrated into over 1500 different apps, making it a reliable content curation solution no matter what your needs. You can also save via email if you want to leave a digital paper trail for yourself.
While there is a free option that requires nothing more than a Google profile (or any email address as an alternative), Pocket also offers Pocket Premium at $44.99 a year (a 25% saving compared to the monthly billing cycle of $4.99 a month). The Premium subscription adds a few extra features into the mix and is automatically renewed unless you put in a cancellation request. You should certainly consider testing the tool’s free version before deciding whether to upgrade or not.
PostPlanner isn’t a traditional content curation tool, in that it focuses specifically on your social media marketing. That isn’t to say that you can’t curate content for your website too, of course. PostPlanner helps you to find everything you need for an article, including photos, textual content, even videos and description ideas (these are presented as status proposals for Facebook posts, but tend to work well both ways). All content suggestions are data-based, so you can rest confidently in the knowledge that your articles and posts will rank well, and are sourced from Facebook (of course), Twitter, Instagram, and your favorite blogs. This also helps in generating posts for all of your platforms.
PostPlanner also lets you schedule posts, so that your social media platform is constantly engaging with an audience—even when you’re asleep. This feature is possible on Facebook and Twitter especially.
For the average user, including hobbyists, entrepreneurs, and even small businesses, the PostPlanner Master package has it all. Unlimited planned posts, up to 250 published posts a day across as many as 25 social media profiles, plus more, for only $39 a year (billed annually). If you need to cover more profiles, the Agency Package (at $79 a year) boosts your range up to 75 profiles, with 750 posts a day (as an average of ten posts per profile). Venture, on the other hand, allows for up to 200 profiles with unlimited posts a day and costs $199 a year.
Content marketers (hobbyists and professionals alike) will love RebelMouse. Designed as a content management system for social publishing, RebelMouse champions themselves as a WordPress rival on the rise.
They do in fact have several top clients, including Axios and EcoWatch. This is because RebelMouse is developed to keep up with every technological and social media trend, which is an ever-evolving landscape. You don’t want to be running to keep up with both markets—you want to be able to focus on your business, and your online presence, and not having to look up every single minor advancement and work out how to adjust your posting strategies. RebelMouse will take care of that for you so that you can focus on enjoying the benefits of an improved social platform for your curated content. Because the tool is designed to optimize posts for multichannel and multidevice viewing, RebelMouse allows you to post compelling content.
You won’t be limited to websites and their social properties, however—RebelMouse is also suitable for the curation and publication of distributed content. With this software, you can build an interactive community based on your curated content, on topics and interests that you choose, and even submit (or accept) invite contributions.
RebelMouse like to think of themselves a technological partner with their users, which is why they’ve provided so many editorial tools and monetization options for your convenience. You can sign up for a free demo before discussing pricing with a RebelMouse support agent.
Scoop.it offers a simplified solution to content marketing needs for SMB and enterprise. As a content marketing software as well as a content curator, the platform allows you to increase your reach online by discovering and curating quality content for you to publish.
The tool is popular among many industry leaders, especially those who want to develop their brand on professional networks, such as Renault Nissan and Docker, as well as with content managers. Scoop.it is especially viable for anyone wanting to find and organize intellectual content to share with others in the industry as well as your clientele.
The software uses smart search methods (as well as allowing you to use predictive insights) to uncover quality content from popular, reliable sources, which you can then edit to match your editorial style before propagating the curated data online. You won’t be limited to your website either, as Scoop.it can share information on social media and Google-friendly splash pages—all with one click. You can also embed curated content on your site to create a more engaging source for visitors that will rank well on search engine results pages.
Scoop.it is available free of charge for anyone focusing on one topic and using two social accounts but is limited to only ten curations “scoops” a day. The Pro Annual package allows for five topics, as many social accounts, plus a newsletter or monthly publishing and unlimited curation scoops daily, in addition to basic content suggestions and customization, for $132 a year. Business Annual increases the number of topics to 15, with unlimited social accounts, newsletters, and scoops, as well as advanced customization potential and content suggestions, at $804 a year. From $3996 a year upwards, you can also take the highly customizable Content Director package, which allows for up to five users.
For using the web to tell your story as a hobbyist blogger or business site content manager, the Storify content curation tool is an excellent solution for discovering quality content from reputable sources.
Storify is available as an array of tools, including a bookmarklet and a Chrome extension plugin, and will connect to numerous social media sites as well as other web sources (other websites, blogs, YouTube, et cetera) to provide a truly all-in-one curation search.
You can instantly embed anything—textual files, videos, images, and audio media, for example—into any Storify post by using the drag and drop feature, allowing you to customize curated posts to match your editorial and presentation style. By collaborating with the enterprise plan, the Storify editing experience is expanded, enabling multiple editors and streamlining the content curation and creation process.
Many of the built-in functions are designed to help you develop content that you’ve curated and edited that will rank well and boost your online visibility. This is an important feature that can never be stressed enough—if your site (be it a blog or a business website) does not have a good search engine results page rating, even on a consistent individual page level, then you’re not generating enough views. Storify is designed to ensure that your content is seen and increase your chances of going viral on social media.
While there is a free version available, we would strongly recommend contacting Storify for a personalized quote on an Enterprise Plan to suit your needs.
This content curation tool lets you compile all your favorite sites into a single, visual interface, saving bookmarks to a cloud-based database. The dashboard allows for interactive use, and you can organize your sources intuitively so that your virtual resource library of curated data is stored in a way that you understand, making for easy navigation. You’ll be able to access this virtual library on the Symbaloo cloud from any device no matter where you are, empowering you to review, edit, and publish curated content on the go. In fact, with Symbaloo Pro you can even install the Symbaloo app on your smartphone and (or) tablet to dedicate the device(s).
You can also share the resources with anyone you please, building business relationships or even an internal virtual resource library for colleagues who would also need access to the same information. By connecting your social media, widgets, and RSS feeds, Symbaloo’s reach and scope increases.
Symbaloo accounts are relatively customizable, allowing you to personalize the software to match your requirements.
The Basic package is available free of charge, and you get an ads-free Pro account for as little as $120 a year (plus a free one month trial). The Pro Plus, retailing at $300 a year, is incredibly powerful, allowing you to add up to 1000 users (for a company intranet virtual resource library where colleagues can access and add to curated content). And just in case that isn’t enough, Symbaloo also have a customizable package that is virtually limitless. You’ll have to contact their support team for a personalized quote, but you can expect it to be surprisingly affordable.
This software has been designed as a cross-platform solution for developing interactive visual content based on your curated virtual resources library, improving your online visibility and user engagement when you share the data on your website and (or) social media platforms. Best of all, ThingLink even allows you to monitor how much interaction individual content pieces are generating, enabling analysis into what content creation and marketing schemes are working best for you and your brand.
ThingLink is particularly adept at helping you create infographics, which are one of the top pageview generators content marketers have at their disposal (in fact, studies have shown that infographics get shared more often than any other content type). By utilizing this feature intelligently, you’re pretty much guaranteed to boost your website’s traffic and online visibility—which is the goal of any content curation and creation scheme.
If you don’t mind having ThingLink branding, then the free Basic or $100 a year Pro package will easily satisfy all your needs. However, for a truly professional result, you’ll want to opt for the White Label package at $499 a year—or, better yet (if you have the budget for it) the Premium plan for $2500 a year, which ThingLink guarantee will help you generate 1.5 million views a month.
If you’re of the inclination to put your employees’ social media to work, then Trap!t is the content curation tool you’ve been searching for. This allows you to streamline your business’ social media presence and smooth out the wrinkles in your online selling platform, empowering your employees as advocates in a community by providing relevant content for them to share with their social groups and network. All this can be done with just one click! (Disclaimer—because we know some of your employees are likely to panic about this. Trap!t doesn’t give you control over their social media accounts, it merely allows you to as an employer—and especially as a content marketing manager—to make use of the resources at hand. You’ll be able to supply your employees with posts and articles to share, but you won’t be able to enforce it through Trap!t: you’ll have to rely on visibility and your own penal/incentive structure to ensure that your employees do indeed share the content as instructed.)
Some of Trap!t’s other key features include the ability to combine your own branded content with curated information from over 100,000 online sources (including online journals, magazines, news platforms, videos, blogs, and podcasts—the latter being an increasingly popular means of sharing information). The vast virtual resources library that you’ll be building and making available to your employees allows you to implement a highly scalable advocacy program, as mentioned above, while the built-in analytics and reports function help you to improve this program as well as your social marketing strategies.
Waywire Enterprise is considered one of the leaders in providing cloud-based video content curation solutions. The tool offers the ability to curate, aggregate, and upload quality content that will rank well with ease.
Part of Waywire Enterprise’s strength as an online video curation tool lies in the robust, scalable platform development, designed to complement original content with external video content, allowing users to create increasingly engaging marketing clips to attract a wider audience.
You’ll be able to embed hundreds of videos curated from trusted developers with an established reputation for quality, cementing your claim for increased search engine results page ranking. In fact, with Wayward Enterprise, you’ll be discovering, filtering, and publishing your virtual resource library of videos from an incredibly agile HTML5 environment, which is one of the easiest to use platforms available.
And if you’re interested in finding out which video marketing strategies are working best for you and your website, you can monitor the number of views, play times, and viewer locations (plus loads more). This can be invaluable information when you want to target specific areas for promotions or boost your website’s visibility and content relatability.
To be perfectly honest, Wayward Enterprise is a very niche tool with its focus on video content, so if you’re looking to supplement the power of other content curation tools to boost your visuals, it’s a fantastic option. As a standalone platform, it’s not likely to satisfy all of your requirements though—unless, of course, your site is purely video oriented.
And that concludes our list of the top 25 content curation tools for content marketers. We hope we’ve been able to not only convince you that you really should implement one in your content marketing strategy, but also to help you make an informed decision on which tool will work best for you.
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