Content Inventories and Audits Can Save You From Disaster

Last Edited September 26, 2015 by Super User in Content Audit

Content Inventories and Audits

If you are about to start re-designing your website, it is highly recommended to take a full account of your website's different content types and pages. You can do that with a content inventory template by review each pages content manually and entering it into a spreadsheet or you can simplify the process by using a content inventory tool like DYNO Mapper. Content inventories were very tedious in the past and left room for human error. DYNO Mapper does all the work and includes sitemap, analytics integration, and comments for efficient collaboration during the web design process. 

DYNO Mapper Content Inventory

DYNO Mapper will crawl your website and provide the following details, which are carefully organized with the ability to audit, filter, search, and export. 

  • All Files
  • URLs
  • Pages
  • Links
  • Bad Links
  • Meta titles
  • Meta descriptions
  • Levels
  • Word count for each page
  • Keywords used on each page
  • Keyword density of each page
  • List of all video and audio files on all pages
  • Lis of every page and each occurrence within a website
  • List of outbound and inbound links to each of the page

After creating your inventory, you can sync up your Google Analytics to audit and review site performance. Using DYNO Mapper to perform your content inventory lets you start your website audit by performing the heavy lifting.

DYNO Mapper Content Audit

For anyone entering a website design, you must consider the complexity, length and size of the content job, they start the process of auditing the content within the content inventory section of DYNO Mapper. The interface has a detailed view that provides a summary of the content types that can guide to logical conclusions and questions they might have about performance. The detail view can be used for investigation by identifying all content types in order to evaluate site issues like broken links and “404” errors. When you are done reviewing the various lists, you can proceed to identify which pages on your website are missing any meta titles, descriptions, and keywords. You can add this missing information directly into DYNO Mapper or you export a spreadsheet to help organize your data. 

DYNO Mapper Details

DYNO Mapper does a thorough job so you can proceed with planning how to improve your website performance based on the information gathered in your content inventory and audit. At this stage, you are bound to discover things a bunch of missing information that are quick fixes.. The metadata should be well scrutinized so that it aligns with the current website's content strategy. 

How to Build from a content audit 

Use your content inventory and audit to your advantage:

  • Review your URL and make sure you are using search engine friendly URLs.
  • Review your meta titles and make sure they are unique and between 50-60 characters 
  • Review your meta descriptions and make sure they are unique while containing keywords and must be between 150-160 characters.
  • Review your keywords and make sure they are used each pages meta title, description, headings, and content. 
  • Review high or low performing pages and adjust your content strategy. 

Using a content analysis tool like DYNO Mapper is essential to productivity before starting a medium to large website build. Signup for a free 14 day trial today!

Author: Super User

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