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The User Experience Blog for Website Architecture Planning

Top 10 Website Redesign Mistakes

Top 10 Website Redesign Mistakes

Every redesign that loses traffic loses it for one of the same ten reasons. This 2026 playbook covers URL mapping, 301 redirects, Core Web Vitals, staging protection, content preservation, domain migrations, and the pre-launch SEO audit that prevents all of them.

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SEO for Higher Education

SEO for Higher Education

SEO for higher-ed in 2026: Core Web Vitals, Course schema, E-E-A-T for YMYL content, local SEO for campuses, and content for the admissions funnel.

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It's 2018 and SEO is dead. Again

It’s 2026 and SEO is dead. Again

Every few years someone declares SEO dead. In 2026 it’s AI Overviews and chatbot search. Same tired take, same wrong conclusion — and the people doing real SEO are winning more AI citations than ever.

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