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The User Experience Blog for Website Architecture Planning

What is Conversion Rate Optimization (CRO)?

CRO explained for 2026 — what it is, how to calculate conversion rate, run experiments, the modern tool stack (GA4, Microsoft Clarity, Hotjar), and the privacy and measurement changes that reshaped the field.

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UX Tools

UX Tools

A 2026 guide to UX tools across 20 categories — design and prototyping (Figma, Sketch, Axure), usability testing (UserTesting, Maze, Lookback), research repositories (Dovetail, Notably), heatmaps (Microsoft Clarity, Hotjar), analytics (GA4, Plausible, PostHog), and accessibility (axe DevTools, WAVE).

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