The topic of website accessibility is complicated and evolving. Many businesses have been caught off guard because of the Department of Justice's dynamic positions on the issue and delayed regulations. Because of this, the attorneys of the plaintiffs are making their money on the uncertainty. There has been an influx of lawsuits and demand letters regarding public accommodations and inaccessible websites. As have been done with Title III lawsuits, all web accessibility lawsuits are being tracked and logged to spot the trends in lawsuits.

When you are a brand that has a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these metrics so that they best fit your brand and website. There are so many different ways that a website can increase their rates of retention and conversion, but prior to taking on the endeavor you must figure out which specific metrics it is that you are trying to improve for your brand. Use this as a guide to help you determine which metrics are the most important to track. You will find most of these metrics in the Audience section within the dashboard of Google Analytics, along with other metrics that aid you in tracking your website traffic. When you proceed armed with this knowledge, there will be nothing stopping you from growing your website in the way that is best for your brand.

It is vital to increase your conversion rates in order to have a high sales volume and successful business. Many times it is just a small tweak in an established machine that will produce significant improvements among conversion rates. Pair many small changes with a few large tweaks and you can rest assured that your conversion rates will show dramatic results.

A sitemap is a file that contains a list of many web pages that are contained in a single website. It is used to tell search engines about the site content and how it is organized. Web crawlers used by search engines will read the file in order to gain more knowledge about the website, and crawl it more effectively. The sitemap will also provide very valuable metadata that is associated with the web pages that are listed on the sitemap. Metadata is data about the webpage—this would include information like how often the web page is changed, when it was last updated, and its importance in relation to the other pages in the website.

In the process of optimizing websites, an extremely important part of the puzzle is submitting the sitemap. The purpose of the sitemap is to ensure that search engines will discover all pages contained on the website, and will download them quickly when changes have been made. Here, you will discover more about why sitemaps are important, how to optimize them for search engines, and when to use an XML sitemap and RSS or Atom feed.