The User Experience Blog for Website Architecture Planning

Today’s online environment, in the context of human history, is a thing of wonder. Never before in the span of human development has there been any invention capable of allowing people to converse instantly from across the globe. Our digital capabilities—to share content, entertain, educate, and conduct business—are unparalleled. Truly, we are all fortunate to live in a time such as this one.

In today’s online environment, there seems to be no end to the kind of websites that web developers can create. Once, developers were limited to only using Hypertext Markup Language and Cascading Style Sheets—HTML and CSS—in constructing sites. Now, however, these two elements are only considered the foundation or the “bones” of a website. The bulk of the programming work of a site or the “muscles” lies with the integration of Javascript. Developers fluent in Javascript can create amazing online content: interactive graphics, embedded videos, and reactive elements, just to name a few examples. With other design tools based in Javascript, the sky is truly the limit when it comes to website design.

In today’s business environment, one of the most important, if not the most important, advertising channels is the Internet. Getting a business’ website and its products and/or services online and into the viewing eye is crucial for profitability. To achieve this, web developers perform Search Engine Optimization—SEO for short—to raise a website’s rank on the results page of search engines.

For any business, online or otherwise, a solid marketing plan is a key factor in how successful that business is. Regardless of whether one owns a trading card store, an eBay online shop for sporting goods, or a bookstore, getting the word out about a business is critical. If customers don’t hear about a business’ unique products, services, and offerings, they will never visit the business. No customers mean no purchases, which means no profits, which ultimately means bankruptcy.

May 25, 2018, marks the date when all companies that collect data from citizens of the European Union (EU) will need to abide by the new rules that govern the way customer data is protected. Whether it's providing personal data to companies who collect information for the sale of products or services or logging into apps or smartphones, the General Data Protection Regulation (GDPR) is set to initiate its approved legislation that puts forth new standards for consumers whose information is spread all across the internet.