The User Experience Blog for Website Architecture Planning

Search Engine Optimization (SEO) has always been an escalating arms race. Companies and advertisers continue to look for new ways to organically push their desired results to the top of search engines. Likewise, search engines constantly update their algorithms to combat keyword stuffing and ensure the true cream rises to the top. This constant push and pull has given rise to a new focus in the field. While good, old-fashioned, keyword focused, SEO is still a necessary part of any successful campaign, a growing number of new-age marketers are turning to social media for an added boost.

Not too long ago, Google announced that switching a website over to the HTTPS protocol would give it a small boost in ranking. Google, being the ruler of the Internet, should know what's what then, right? Many people have this mentality but it is vital to understand the difference between HTTP and HTTPS, how to switch, and if even making the switch is right for your brand to begin with. To start with, it is vital to ask a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS.

What is a password protected website? Why would a website be password protected? Why would I want to crawl a password protected website? These are common questions that everyone asks themselves at some point, especially if you work in website design, development, or SEO. Let’s take each question one at a time, before looking at a few others as well.

With almost everyone building an online presence, including private bloggers, small business entrepreneurs, and international companies, making sure your site is highly visible is imperative to your success.

Content is key. In fact, studies have shown that online marketing trends are led by content now more than ever!

Online marketers seem to be spending the majority of their time creating content. Because it’s become the primary focus of their efforts, marketers want to have some assurances that their effort will be rewarded.

That’s where content curation comes into play.

Search engine optimization (SEO) is a multifaceted industry with dozens of techniques designed and developed to push your blog or website to the fore—or at least toward it. But how do you know whether your efforts are paying off? Sure, you’ll probably find that you get more subscribers to your blog, or be getting more purchases from new clients on your ecommerce site, but that’s not a very accurate means of measuring your SEO success. So how do you know just how visible your site is? Well, that’s where web analytics tools come in.