The User Experience Blog for Website Architecture Planning

If you are using a payment platform like Braintree, Stripe, or PayPal—tracking your metrics could not be any easier.

Why Use a SaaS Analytics Tool?

Short for “software as a service,” SaaS is subscription based software model of licensing and delivery that is centrally hosted and accessed through a web browser or app, also called on-demand software. More often than not, they are accessed by the user through the use of a web browser, App, or API. You can find the SaaS software model in just about every type of business software including management, accounting, talent acquisition, content management, CAD, email marketing, and so much more. SaaS is available on demand from the cloud; user data is accessible from any computer and browser, which offers significant advantages.

Deciding how a user will navigate through content is one of the most important decisions a digital publisher can make from a usability perspective. The type of navigation used on a website can have a huge effect on conversions and user engagement. There are currently two popular ways for this to handle this sort of navigation. When there is a certain number of items per page with many pages listed or “next” and “back” indication, this is called pagination. Or, you can make it so that more content will load as the page scrolls, known as infinite scrolling. Which will work best in regards to search engine optimization? Read on to find out.

Learning how to code is no longer just for IT professionals and software engineers. As the face of every business has moved online, being able to manipulate what website visitors see and interact with has become treasured. Today, knowing how to program code can be one of the most important skills you can learn that will directly affect career advancement. If you can bring value to your online presence, then you can make a positive and measurable impact to any business.

Google's Keyword Planner is a free tool for inexperienced or veteran advertisers alike that can be likened to a workshop for expanding Search Network campaigns or constructing new ones. You are able to search for a keyword as well as ad group ideas, view how a list of keywords would perform, and make your own new keyword list by bringing multiple lists of keywords together. This tool will also aid in choosing competitive budgets and bids to be used with your campaigns.

AB testing is a randomized experiment that has two variants (A and B) which are the control and variation within a 2 sample hypothesis testing. This kind of testing is a way to compare two different versions of the same variable, generally done by testing the reaction that the subject has to variable A against the reaction to variable B, and then determine which of the variables is more effective. Sometimes called split-run testing and bucket testing, this is a pretty standard test. What does this have to do with website optimization? When you run an A/B test for your site, you are able to test two versions of the same content against each other to see which performs better as a whole—it will lead to more conversions, a lower bounce rate, and a higher retention rate.