The User Experience Blog for Website Architecture Planning

How to get your videos to rank in search engines

In order to get the information for search results, Google uses crawlers that search the internet and gather information from each piece of content. Most times the top results are videos, and Google works to help its users find the videos that are most useful to them. Each day, there are millions of users online and looking for videos, so why not work to make yours one of the best.

In order to rank higher in search engine results, your website structure needs to be at its best. Every single website has its own unique structure—being tidy and streamlined, or disorganized and messy. When you plan your web site structure with intent and purpose, you will be rewarded with a website that performs excellent in search results. Here, you'll find some of the best advice on making your website's structure the best that it can be – It will be successfully crawled and indexed by spiders, it will appeal to users, and it will give you the best search engine results listings and rankings possible.

Has there ever been a time that you are looking at your Google Analytics, and noticed a strange influx of referral traffic to your site? You haven't run a special promotion or released a particularly outstanding piece of content and suddenly gone viral. You are not entirely sure what is happening and why. In order to get the correct data that reflects your analytics accurately, you will need to get rid of the referral spam for good. How should you deal with this surprise influx and unwanted spam? Read on carefully to fix the problem.

Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website architecture, but when each of these things are done, bit by bit you will see improvements in rankings. And when done all together, it will reach maximum optimization. Most of these things can be done with very little help from a professional, and when they are implemented at the creation of content, it will become second nature to ensure that all web pages on your site are uniform in their ability to contribute positively to the overall search engine optimization. What's the point of working hard on a website, only to be penalized because of a few simple mistakes? Never let that happen again when you are armed with this sort of information in your pocket.

When it comes to Search Engine Optimization (SEO) terminology, it can sometimes feel like you are reading a foreign language. If you are not a tech person, some of the words can seem odd and completely foreign to you, but once you learn the tricks of the trade, you will be speaking the lingo in no time.